---
title: "Single Mattress Protector — £748K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-mattress-protector"
last_updated: "2026-07-31T20:42:18.973Z"
locale: en
meta:
description: "Niche score 49/100 · £748K/yr market · 624K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £748K/yr market · 624K searches/yr · £7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Mattress Protector — £748K/yr Amazon UK Niche (2026) - Flapen"
---
# **single mattress protector**
**Skip it**
Prices mostly outside the sweet spot ($5.18–$11.31) — this niche doesn't clear our bar today.
Market size 71Growth 21Conversion 97Competition 36Returns 97Price range 0Avg price 21Brand share 39Review moat 12Quality gap 43
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£748K**
£748K/yr · 624K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****27,398.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£5.18–£11.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, single mattress protector is a £748K/yr Amazon United Kingdom market (624K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single mattress protector market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£761K–£951K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**14%**
- CAROLINE SHATUIK31% - Utopia Bedding21% - Silentnight13% - ECOBIZ10% - Hafaa7% - ACRALI HOME4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/single-mattress-protector/trend)
## **Top single mattress protector search terms**
- **single mattress protector**172K/yr-11.4%12.4% conv. - **mattress protector single bed**88K/yr-9.4%10.8% conv. - **single waterproof mattress protector**65K/yr-5.9%15.8% conv. - **waterproof mattress protector single**56K/yr-14.7%13.6% conv. - **single bed mattress protector**44K/yr-4.9%12.8% conv. - **single mattress protector waterproof**40K/yr-3.4%16.4% conv. - **single mattress cover**32K/yr-0.2%3.6% conv. - **waterproof single mattress protector**14K/yr+10.3%16.0% conv. - **mattress protector single**18K/yr-2.8%9.0% conv. - **single bed waterproof mattress protector**14K/yr-5.6%15.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/single-mattress-protector/search-terms)
## **Top single mattress protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£75K20%£150K30%£224K40%£299K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)**CAROLINE SHATUIK**£6.83**4.5★11,349 rev](https://www.amazon.co.uk/dp/B09TNFJX22) [2**Silentnight Waterproof Mattress Protector Single - Quiet Rustle Free Waterproof Resistant Sheet Moisture Proof Mattress Pad Cover - Machine Washable and Hypoallergenic - Single**Silentnight**£9.12**4.6★4,300 rev](https://www.amazon.co.uk/dp/B08FRH3NFR) [3**ECOBIZ 100% Waterproof Mattress Protector Single Bed 90x190 Extra Deep 30CM Fitted Skirt Premium Cotton Terry Bed Wetting Protection Non-noisy Breathable Hypoallergenic Washable Sheet Cover**ECOBIZ**£8.14**4.4★7,424 rev](https://www.amazon.co.uk/dp/B09X1C11CX) [4**Hafaa Single Mattress Protector 30cm Deep Ultra Soft Non-Slip Mattress Cover (91x190+30cm)**Hafaa**£6.42**4.4★1,164 rev](https://www.amazon.co.uk/dp/B0BVLWKYZV) [5**Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding**Utopia Bedding**£5.18**4.6★108,982 rev](https://www.amazon.co.uk/dp/B09Q5MB2Z1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acrali Home Quilted Single Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (90x190+35cm)**ACRALI HOME**£8.20**680 rev1y ago](https://www.amazon.co.uk/dp/B0DNQY9GGM) [**Aspire Homeware Single Mattress Protector (2 Pack) 100% Waterproof Terry Towel Mattress Cover Dust & Mite Protection Water Proof Sheet**Aspire Homeware**£10.87**312 rev1y ago](https://www.amazon.co.uk/dp/B0DJ9B541R) [**Acrali Home 100% Waterproof Mattress Protector Single Bed Fitted Extra Deep 40cm Skirt Premium Terry Cotton Hypoallergenic Single Mattress Protector 90x190cm - Washable Nonslip Mattress Cover Sheet**ACRALI HOME**£8.04**1,725 rev2y ago](https://www.amazon.co.uk/dp/B0D26T5CGW) [**BedLooms Single Mattress Protector - Pack of 2 Quilted Mattress Cover (91x190cm) Premium Microfiber Anti-Allergy Mattress Pad**BedLooms**£11.31**165 rev2y ago](https://www.amazon.co.uk/dp/B0CZRZNR8M) [**My home store Single Quilted Mattress Protector 30 cm Deep - 100% Microfiber Non Allergenic Breathable & Super Soft- Noiseless Fitted Skirt Mattress Protector (90 Cm×190 Cm)**My home store**£7.84**562 rev2y ago](https://www.amazon.co.uk/dp/B0CTMGJ1FM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**My home store Single Quilted Mattress Protector 30 cm Deep - 100% Microfiber Non Allergenic Breathable & Super Soft- Noiseless Fitted Skirt Mattress Protector (90 Cm×190 Cm)**My home store**£7.84**4.5★**▲ 298%**](https://www.amazon.co.uk/dp/B0CTMGJ1FM) [**Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding**Utopia Bedding**£5.18**4.6★**▲ 183%**](https://www.amazon.co.uk/dp/B09Q5MB2Z1) [**Waterproof Mattress Protector Single Bed Single Mattress Protector 4-Layer Quilted Mattress Cover with 35cm Extra Deep Skirt Ultra Soft 90x190cm**SPRINGSPIRIT**£8.71**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B07S113SQT) [**ECOBIZ 100% Waterproof Mattress Protector Single Bed 90x190 Extra Deep 30CM Fitted Skirt Premium Cotton Terry Bed Wetting Protection Non-noisy Breathable Hypoallergenic Washable Sheet Cover**ECOBIZ**£8.14**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B09X1C11CX) [**BedLooms Single Mattress Protector - Pack of 2 Quilted Mattress Cover (91x190cm) Premium Microfiber Anti-Allergy Mattress Pad**BedLooms**£11.31**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0CZRZNR8M)
**~~View all trending →~~**
## **What buyers say about single mattress protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality and arrived in good time”*
**Size-Overall**17%
*“Fits good”*
**Value For Money**13%
*“Good price”*
**Advertised Vs Actual Product**7%
*“just what we needed”*
**Water Resistance**6%
*“Water proof”*
**Comfort-Overall**6%
*“Very comfortable”*
**Soft Feel**3%
*“Very soft, comfortable, easy to wash ✅✅✅ lovely for an adult bed”*
**Foam**3%
*“Mattress protector”*
**Stretchability/Expandability/Elasticity**2%
*“So much better than elastic band corners”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Water Resistance**28%
*“I dont feel it wil be water proof”*
**Quality-Overall**13%
*“Wish there was some kind of regulation on product quality”*
**Size-Overall**8%
*“DOES NOT FIT WELL TO MY MATTRESS”*
**Thickness**6%
*“Very thin”*
**Functionality-Overall**4%
*“Doesnt work”*
**Value For Money**3%
*“I was sceptical about the item because it was so cheap”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Thin**3%
*“Extremely thin”*
**Moist/Dry**2%
*“His mattress was completely dry”*
**Smell**2%
*“a really unpleasant synthetic fragrance”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**9%
**Quality-Overall**9%
**Water Resistance**9%
**Thin**4%
**Advertised Vs Actual Product**4%
**Noise Level**2%
**Stain Resistance**2%
**Thickness**2%
**Cushion**1%
## **Common questions**
- **Is single mattress protector profitable to sell on Amazon United Kingdom?**
- The niche generates £748K/yr across 19 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the single mattress protector niche?**
- 12 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in single mattress protector?**
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for single mattress protector peak?**
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the single mattress protector niche?**
- Listings span £5.18–£11.31; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 27,399 reviews — the moat a new listing must climb.
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