---
title: "Search terms — single duvet 7.5 tog - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-7-5-tog/search-terms"
last_updated: "2026-07-31T20:48:50.774Z"
locale: en
meta:
  description: "Niche score 47/100 · £92K/yr market · 66K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £92K/yr market · 66K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — single duvet 7.5 tog - Flapen"
---

# **single duvet 7.5 tog**

**Skip it**

Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 20Conversion 93Competition 39Returns 99Price range 26Avg price 52Brand share 55Review moat 22Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.23**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£9.02–£17.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£92K**

£92K/yr · 66K searches

**Review moat**

**Bad****9,327.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")