---
title: "Single Duvet 7.5 Tog — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-7-5-tog"
last_updated: "2026-07-31T21:43:23.190Z"
locale: en
meta:
description: "Niche score 47/100 · £92K/yr market · 66K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £92K/yr market · 66K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Duvet 7.5 Tog — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **single duvet 7.5 tog**
**Skip it**
Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 20Conversion 93Competition 39Returns 99Price range 26Avg price 52Brand share 55Review moat 22Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.23**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£9.02–£17.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£92K**
£92K/yr · 66K searches
**Review moat**
**Bad****9,327.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, single duvet 7.5 tog is a £92K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single duvet 7.5 tog market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£73K–£98K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **26%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**18%**
- Slumberdown18% - Utopia Bedding15% - Linens Limited14% - Quality Beddings14% - Silentnight11% - SleepyNights10% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -10.4% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Sep, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/single-duvet-7-5-tog/trend)
## **Top single duvet 7.5 tog search terms**
- **single duvet 7.5 tog**29K/yr-2.6%10.8% conv. - **7.5 tog single duvet**20K/yr-19.1%7.7% conv. - **single quilt 7.5 tog**6K/yr+0.1%10.9% conv. - **duvet single 7.5 tog**6K/yr+0.4%11.1% conv. - **single duvet 7.5 tog kids**5K/yr-57.4%7.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/single-duvet-7-5-tog/search-terms)
## **Top single duvet 7.5 tog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£7K12%£11K16%£15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Utopia Bedding Coverless Single Duvet 7.5 Tog All Season Comforter White**Utopia Bedding**£9.02**4.6★1,058 rev](https://www.amazon.co.uk/dp/B0CBBJ4V4F) [2**Quality Beddings Single Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)**Quality Beddings**£10.88**4.2★135 rev](https://www.amazon.co.uk/dp/B0DC3ZBTRZ) [3**Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)**Slumberdown**£13.33**4.6★53,320 rev](https://www.amazon.co.uk/dp/B0DMT77K51) [4**Linens Limited Single Duvet 7.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)**Linens Limited**£11.83**4.3★8,482 rev](https://www.amazon.co.uk/dp/B00A39MGK0) [5**SleepyNights 7.5 Tog Single Duvet Quilt Comforter All Season Mid-Weight Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)**SleepyNights**£9.25**4.3★15,560 rev](https://www.amazon.co.uk/dp/B00V4ZG5NG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MH Home 7.5 Tog Toddler Duvet All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (7.5 Tog Duvet)**MH Home**£9.83**97 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7ZPDWP) [**Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White**Amazon Basics**£12.81**363 rev11mo ago](https://www.amazon.co.uk/dp/B0DP4N85Z9) [**OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White**OHS**£12.28**63 rev1y ago](https://www.amazon.co.uk/dp/B0FBGY2MZY) [**Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)**Slumberdown**£13.33**53,320 rev1y ago](https://www.amazon.co.uk/dp/B0DMT77K51) [**Quality Beddings Single Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)**Quality Beddings**£10.88**135 rev1y ago](https://www.amazon.co.uk/dp/B0DC3ZBTRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Linens Limited Single Duvet 7.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)**Linens Limited**£11.83**4.3★**▲ 172%**](https://www.amazon.co.uk/dp/B00A39MGK0) [**Quality Beddings Single Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)**Quality Beddings**£10.88**4.2★**▲ 137%**](https://www.amazon.co.uk/dp/B0DC3ZBTRZ) [**Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White**Amazon Basics**£12.81**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/B0DP4N85Z9) [**Slumberdown Cool Summer Nights 7.5 Tog Single Duvet - Lightweight & Breathable UK Made Single Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (135 x 200cm)**Slumberdown**£13.71**4.5★**▲ 51%**](https://www.amazon.co.uk/dp/B0C5F18LDK) [**Whale Flotilla Reversible Duvet Single Size for All Seasons 7.5 Tog Down Alternative Box Sitiched Comforter Lightweight and Machine Washable Bedding Set 135x200 cm Pink**Whale Flotilla**£15.52**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B0CQ8CH595)
**~~View all trending →~~**
## **What buyers say about single duvet 7.5 tog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“good quality looks good on the bed”*
**Weight Light**11%
*“not too heavy or light”*
**Warmth**10%
*“So warm”*
**Value For Money**8%
*“Good value”*
**Comfort-Overall**7%
*“Comfortable”*
**Soft Feel**6%
*“So soft and comfortable a beautiful duvet”*
**Thickness**3%
*“Lovely soft and thick duvet”*
**Size-Overall**3%
*“Perfect fit”*
**Stitch/Finish/Polish**3%
*“because its stitched in squares rather than rows all the filling stays in the right place”*
**Advertised Vs Actual Product**2%
*“Just as described”*
### **What buyers complain about **
**Quality-Overall**24%
*“The duvet itself is terrible”*
**Material Quality**11%
*“Made from cheap fabric”*
**Warmth**7%
*“If used in winter it doesnt keep you warm”*
**Thickness**6%
*“It is too thick”*
**Hard Feel**6%
*“Its not soft”*
**Stitch/Finish/Polish**6%
*“Arrived with seam undone”*
**Advertised Vs Actual Product**4%
*“Not as shown”*
**Weight Heavy**3%
*“heavy for summer”*
**Allergies**3%
*“Its not hyper allergenic my child is allergic to it”*
**Thin**3%
*“But thin”*
### **Top return reasons **
**Size-Overall**44%
**Quality-Overall**17%
**Material Quality**9%
**Thin**5%
**Advertised Vs Actual Product**3%
**Stitch/Finish/Polish**2%
**Weight Heavy**2%
**Thickness**2%
**Smell**2%
**Comfort-Overall**2%
## **Common questions**
- **Is single duvet 7.5 tog profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the single duvet 7.5 tog niche?**
- 16 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in single duvet 7.5 tog?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Warmth. The return rate is 0.3%.
- **When does demand for single duvet 7.5 tog peak?**
- Demand peaks in Sep–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the single duvet 7.5 tog niche?**
- Listings span £9.02–£17.05; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 9,328 reviews — the moat a new listing must climb.
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