---
title: "Single Duvet 4.5 Tog — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-4-5-tog"
last_updated: "2026-07-31T19:50:58.966Z"
locale: en
meta:
description: "Niche score 64/100 · £148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Single Duvet 4.5 Tog — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **single duvet 4.5 tog**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 97Conversion 86Competition 67Returns 99Price range 5Avg price 46Brand share 66Review moat 22Quality gap 58
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+175.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.51**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£148K**
£148K/yr · 131K searches
**Review moat**
**Bad****9,109.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£6.75–£15.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, single duvet 4.5 tog is a £148K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single duvet 4.5 tog market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£144K–£173K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **21%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 94%
**Open market**
**28%**
- Slumberdown20% - Silentnight16% - Siebenschläfer13% - Linens Limited9% - SleepyNights8% - Quality Beddings7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +175.2% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/single-duvet-4-5-tog/trend)
## **Top single duvet 4.5 tog search terms**
- **single duvet 4.5 tog**36K/yr+185.5%10.4% conv. - **4.5 tog duvet single**28K/yr+87.9%9.3% conv. - **summer duvet single**14K/yr+333.4%7.7% conv. - **summer single duvet**9K/yr+258.7%7.8% conv. - **single summer duvet**9K/yr+298.9%8.4% conv. - **4.5 tog single duvet**6K/yr+91.3%9.2% conv. - **single summer duvet 4.5 tog**4K/yr+354.5%9.9% conv. - **single duvet summer**4K/yr+172.1%9.5% conv. - **summer quilt single**4K/yr+253.5%7.0% conv. - **4 tog single duvet**5K/yr+158.1%10.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/single-duvet-4-5-tog/search-terms)
## **Top single duvet 4.5 tog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Siebenschläfer Light Summer Duvet (4.5 Tog Single Size)**Siebenschläfer**£14.82**4.7★25,334 rev](https://www.amazon.co.uk/dp/B0BSV8CZN3) [2**Slumberdown Anti Allergy Single Duvet 4.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)**Slumberdown**£13.10**4.6★53,320 rev](https://www.amazon.co.uk/dp/B07CNZCJQ2) [3**SleepyNights 4.5 Tog Single Duvet Quilt Comforter Lightweight Summer Cooling Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)**SleepyNights**£8.07**4.3★15,560 rev](https://www.amazon.co.uk/dp/B00BA3H23Y) [4**Utopia Bedding Coverless Single Duvet 4.5 Tog Lightweight Summer White**Utopia Bedding**£8.89**4.6★45,974 rev](https://www.amazon.co.uk/dp/B07KCCLH6L) [5**Linens Limited Single Duvet 4.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)**Linens Limited**£11.36**4.3★8,482 rev](https://www.amazon.co.uk/dp/B00A39MFNI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rohi Anti Allergy 4.5 Tog Duvet Single Bed Quilt Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Lightweight Comfort Cool Single Duvet (Summer)**Rohi**£9.61**2,816 rev10mo ago](https://www.amazon.co.uk/dp/B01CJQ3W7K) [**Littens Essentials 2.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)**Littens**£9.50**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSXKT6Y) [**Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White**Amazon Basics**£12.81**363 rev11mo ago](https://www.amazon.co.uk/dp/B0DP4N85Z9) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single**Silentnight**£12.27**1,983 rev1y ago](https://www.amazon.co.uk/dp/B0DVLX5PMC) [**Quality Beddings Single Duvet 4.5 Tog | Breathable Cool Summer Duvets for Hot Night | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Single Quilt (130x200cm)**Quality Beddings**£10.14**227 rev1y ago](https://www.amazon.co.uk/dp/B0DC3T9MQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GG GONZALO GRACIA Single Duvet 2.5 Tog | Cool Summer Duvets for Hot Nights | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvets (Single 135x200cm)**GG GONZALO GRACIA**£10.54**4.2★**▲ 85%**](https://www.amazon.co.uk/dp/B0B3MMRS5G) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single**Silentnight**£12.27**4.7★**▲ 79%**](https://www.amazon.co.uk/dp/B0DVLX5PMC) [**Rohi Anti Allergy 4.5 Tog Duvet Single Bed Quilt Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Lightweight Comfort Cool Single Duvet (Summer)**Rohi**£9.61**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B01CJQ3W7K) [**Littens Essentials 2.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)**Littens**£9.50**3.9★**▲ 66%**](https://www.amazon.co.uk/dp/B0FRSXKT6Y) [**Good Nite Single Duvet 4.5 TOG Summer Duvet 135×200 cm White**Good Nite**£12.71**4.2★**▲ 66%**](https://www.amazon.co.uk/dp/B0D9854C1C)
**~~View all trending →~~**
## **What buyers say about single duvet 4.5 tog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“good quality looks good on the bed”*
**Weight Light**18%
*“Excellent lightweight duvet”*
**Warmth**10%
*“Nice and warm”*
**Value For Money**9%
*“Excellent value”*
**Soft Feel**7%
*“So soft and comfortable a beautiful duvet”*
**Comfort-Overall**7%
*“Comfortable”*
**Size-Overall**4%
*“Perfect fit”*
**Thickness**3%
*“I have bought this for my daughter as she does usually like the thick duvets she loves it”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Stitch/Finish/Polish**3%
*“Nice and light and quilted too”*
### **What buyers complain about **
**Quality-Overall**19%
*“Cheap and nasty”*
**Material Quality**13%
*“Not nice material”*
**Advertised Vs Actual Product**11%
*“Deceiving picture”*
**Thickness**9%
*“was actually thicker than the 4.5 tog it was replacing”*
**Heating**5%
*“it makes me hot not cool”*
**Value For Money**5%
*“Not the cheapest to buy at the £15 I paid for a Single”*
**Warmth**4%
*“Far too warm for a summer duvet”*
**Size-Overall**3%
*“does not fit in a single duvet cover”*
**Strength**3%
*“Flimsy to the extreme”*
**Weight Heavy**3%
*“Still heavy for a summer Duvet”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**15%
**Quality-Overall**13%
**Thin**9%
**Advertised Vs Actual Product**5%
**Thickness**4%
**Warmth**3%
**Stitch/Finish/Polish**2%
**Weight Light**2%
**Weight Heavy**2%
## **Common questions**
- **Is single duvet 4.5 tog profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +175.2%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the single duvet 4.5 tog niche?**
- 16 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in single duvet 4.5 tog?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for single duvet 4.5 tog peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the single duvet 4.5 tog niche?**
- Listings span £6.75–£15.42; the average listing price is £11.51 (sweet spot $15–$100). The average incumbent carries 9,110 reviews — the moat a new listing must climb.
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