---
title: "Trend — single duvet 13.5 tog - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-13-5-tog/trend"
last_updated: "2026-07-31T17:48:17.128Z"
locale: en
meta:
  description: "Niche score 42/100 · £105K/yr market · 121K searches/yr · £12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £105K/yr market · 121K searches/yr · £12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — single duvet 13.5 tog - Flapen"
---

# **single duvet 13.5 tog**

**Skip it**

Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 0Conversion 73Competition 34Returns 99Price range 39Avg price 56Brand share 53Review moat 23Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.74**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£8.49–£19.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£105K**

£105K/yr · 121K searches

**Review moat**

**Bad****7,242.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-66.5%**

90-day search growth — must beat 0% to launch