---
title: "Single Duvet 13.5 Tog — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-13-5-tog"
last_updated: "2026-07-31T21:43:30.351Z"
locale: en
meta:
description: "Niche score 42/100 · £105K/yr market · 121K searches/yr · £12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £105K/yr market · 121K searches/yr · £12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Duvet 13.5 Tog — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **single duvet 13.5 tog**
**Skip it**
Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 73Competition 34Returns 99Price range 39Avg price 56Brand share 53Review moat 23Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£8.49–£19.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£105K**
£105K/yr · 121K searches
**Review moat**
**Bad****7,242.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-66.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, single duvet 13.5 tog is a £105K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single duvet 13.5 tog market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£159K–£191K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **22%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**20%**
- Slumberdown24% - Comfort Valley22% - Linens Limited11% - SleepyNights8% - Casabella7% - Quality Beddings7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -66.5% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/single-duvet-13-5-tog/trend)
## **Top single duvet 13.5 tog search terms**
- **single duvet 13.5 tog**59K/yr-77.6%8.5% conv. - **single quilt 13.5 tog**19K/yr-58.4%9.4% conv. - **13.5 tog single duvet**21K/yr-51.1%6.0% conv. - **duvet single 13.5 tog**13K/yr-63.3%7.4% conv. - **single duvet 13.5**4K/yr-41.9%7.4% conv. - **single duvets 13.5 tog**4K/yr-45.0%8.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/single-duvet-13-5-tog/search-terms)
## **Top single duvet 13.5 tog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Single Duvet**Comfort Valley**£8.49**4.5★1,352 rev](https://www.amazon.co.uk/dp/B09JQQ8QXP) [2**Slumberdown Warm Winter Nights Single Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (135 x 200cm)**Slumberdown**£14.04**4.6★6,277 rev](https://www.amazon.co.uk/dp/B07XCSKJFJ) [3**Linens Limited Single Duvet 13.5 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)**Linens Limited**£13.47**4.3★8,482 rev](https://www.amazon.co.uk/dp/B00A2MWVCG) [4**SleepyNights 13.5 Tog Single Duvet Quilt Winter Warm Extra Cosy Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)**SleepyNights**£9.49**4.3★15,560 rev](https://www.amazon.co.uk/dp/B00BA3H266) [5**Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)**Casabella**£13.30**4.5★558 rev](https://www.amazon.co.uk/dp/B0CKQTT7GB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MH Home Single Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog Single)**MH Home**£12.59**94 rev11mo ago](https://www.amazon.co.uk/dp/B0FLDHWBQF) [**Luxury 13.5 TOG Duvet Channel Stiched Premium Microfibre Quilt Anti Allergy Soft Touch (Single)**Generic**£9.15**8 rev1y ago](https://www.amazon.co.uk/dp/B0FJRYN8LF) [**PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 13.5 TOG RATING**PARADISE STAR**£9.19**142 rev1y ago](https://www.amazon.co.uk/dp/B0DT7QYJ77) [**Adam Home Single Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single**Adam Home**£12.18**793 rev1y ago](https://www.amazon.co.uk/dp/B0DK5ZCV98) [**Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)**Casabella**£13.30**558 rev2y ago](https://www.amazon.co.uk/dp/B0CKQTT7GB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxury 13.5 TOG Duvet Channel Stiched Premium Microfibre Quilt Anti Allergy Soft Touch (Single)**Generic**£9.15**4.6★**▲ 906%**](https://www.amazon.co.uk/dp/B0FJRYN8LF) [**Linens Limited Single Duvet 13.5 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)**Linens Limited**£13.47**4.3★**▲ 740%**](https://www.amazon.co.uk/dp/B00A2MWVCG) [**Quality Beddings Single Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)**Quality Beddings**£12.42**4.4★**▲ 663%**](https://www.amazon.co.uk/dp/B0C7QH6Z2W) [**PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 13.5 TOG RATING**PARADISE STAR**£9.19**4.6★**▲ 227%**](https://www.amazon.co.uk/dp/B0DT7QYJ77) [**Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)**Casabella**£13.30**4.5★**▲ 141%**](https://www.amazon.co.uk/dp/B0CKQTT7GB)
**~~View all trending →~~**
## **What buyers say about single duvet 13.5 tog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**24%
*“Soft light and very warm quilt”*
**Quality-Overall**17%
*“No complaints”*
**Value For Money**14%
*“Good price”*
**Weight Light**8%
*“feels soft without being too heavy”*
**Soft Feel**8%
*“Feels lovely and soft”*
**Thickness**4%
*“Lovely soft and thick duvet”*
**Sleep Quality**4%
*“Cosy night slumber”*
**Comfort-Overall**4%
*“Very comfortable”*
**Upholstery/Fabric Quality**3%
*“Nice Duvet”*
**Washability**3%
*“Warm and machine washable”*
### **What buyers complain about **
**Material Quality**22%
*“Made from cheap fabric”*
**Quality-Overall**21%
*“The duvet itself is terrible”*
**Stitch/Finish/Polish**9%
*“However threads at corners very poor had to tie them in knots”*
**Stain Resistance**6%
*“Extremely stained boot marks”*
**Thin**6%
*“Go thin to quick”*
**Smell**5%
*“and it does smell a bit chemically”*
**Advertised Vs Actual Product**5%
*“Not as shown”*
**Upholstery/Fabric Quality**3%
*“Ok. Disappointed on the outer material add I thought it was going to be cotton”*
**Value For Money**3%
*“so waste of money”*
**Thickness**2%
*“Also doesn't feel snuggly/heavy on you. or thick and cosy”*
### **Top return reasons **
**Quality-Overall**25%
**Size-Overall**21%
**Material Quality**18%
**Advertised Vs Actual Product**6%
**Thickness**4%
**Hard Feel**3%
**Thin**3%
**Stitch/Finish/Polish**3%
**Compatibility-Overall**2%
**Stain Resistance**2%
## **Common questions**
- **Is single duvet 13.5 tog profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the single duvet 13.5 tog niche?**
- 14 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in single duvet 13.5 tog?**
- Top complaints mined from reviews: Material Quality, Quality-Overall, Stitch/Finish/Polish. The return rate is 0.1%.
- **When does demand for single duvet 13.5 tog peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the single duvet 13.5 tog niche?**
- Listings span £8.49–£19.21; the average listing price is £12.74 (sweet spot $15–$100). The average incumbent carries 7,242 reviews — the moat a new listing must climb.
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