---
title: "Products — single duvet 10.5 tog - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-10-5-tog/products"
last_updated: "2026-07-31T17:53:41.208Z"
locale: en
meta:
  description: "Niche score 50/100 · £204K/yr market · 175K searches/yr · £12.90 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £204K/yr market · 175K searches/yr · £12.90 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — single duvet 10.5 tog - Flapen"
---

# **single duvet 10.5 tog**

**Worth a look**

Shows low returns (0.2%), but soft demand (-26.8% this quarter) keeps it on the watch list.

Market size 40Growth 12Conversion 83Competition 47Returns 99Price range 41Avg price 58Brand share 68Review moat 20Quality gap 45

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.90**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£6.71–£20.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£204K**

£204K/yr · 175K searches

**Review moat**

**Bad****13,057.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-26.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")