---
title: "Single Duvet 10.5 Tog — £204K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/single-duvet-10-5-tog"
last_updated: "2026-08-01T00:18:21.320Z"
locale: en
meta:
description: "Niche score 50/100 · £204K/yr market · 175K searches/yr · £12.90 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £204K/yr market · 175K searches/yr · £12.90 avg price. Soft demand (-26.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Single Duvet 10.5 Tog — £204K/yr Amazon UK Niche (2026) - Flapen"
---
# **single duvet 10.5 tog**
**Worth a look**
Shows low returns (0.2%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Market size 40Growth 12Conversion 83Competition 47Returns 99Price range 41Avg price 58Brand share 68Review moat 20Quality gap 45
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.90**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£6.71–£20.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£204K**
£204K/yr · 175K searches
**Review moat**
**Bad****13,057.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, single duvet 10.5 tog is a £204K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single duvet 10.5 tog market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£258K–£323K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**28%**
- Slumberdown19% - Comfort Valley16% - Quality Beddings11% - IR Imperial Rooms10% - Silentnight8% - Utopia Bedding8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/single-duvet-10-5-tog/trend)
## **Top single duvet 10.5 tog search terms**
- **single duvet 10.5 tog**81K/yr-33.4%9.5% conv. - **single quilt 10.5 tog**19K/yr-16.5%11.0% conv. - **10.5 tog single duvet**21K/yr-32.6%7.3% conv. - **duvet single 10.5 tog**15K/yr-30.5%8.7% conv. - **single bed quilt**8K/yr-17.7%5.1% conv. - **single quilts**7K/yr-18.6%5.1% conv. - **single duvets 10.5 tog**6K/yr-16.1%7.2% conv. - **small single duvet**4K/yr-4.1%1.8% conv. - **cheap single duvet**3K/yr+5.7%1.1% conv. - **cheap duvet**3K/yr-4.7%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/single-duvet-10-5-tog/search-terms)
## **Top single duvet 10.5 tog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£31K20%£41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comfort Valley Anti-Allergy Duvet Corvin 10.5 Tog Single Duvet**Comfort Valley**£8.02**4.5★1,352 rev](https://www.amazon.co.uk/dp/B09JQZZ13M) [2**Slumberdown Cosy Nights Single Duvet 10.5 Tog - Soft & Breathable All Year-Round Single Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (135 x 200cm)**Slumberdown**£13.66**4.6★9,619 rev](https://www.amazon.co.uk/dp/B07CP12DGQ) [3**Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)**Quality Beddings**£10.45**4.3★231 rev](https://www.amazon.co.uk/dp/B0C7QJDK56) [4**Imperial Rooms Single Duvet 10.5 Tog All Year Round Hypoallergenic Duvet Single Quilt - UK Made Duvets**IR Imperial Rooms**£10.04**4.2★5,880 rev](https://www.amazon.co.uk/dp/B08MPV1VGY) [5**Utopia Bedding Coverless Single Duvet 10.5 Tog Box Stitched Design White**Utopia Bedding**£9.37**4.5★81,540 rev](https://www.amazon.co.uk/dp/B075JJ5615)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White**Amazon Basics**£12.81**363 rev11mo ago](https://www.amazon.co.uk/dp/B0DP4N85Z9) [**MH Traders Single Duvet 10.5 Tog All Year Round Duvet Soft Warm and Comfortable Quilt Duvet With Hollowfibre Ideal For Summer And Winter(135x200cm)**MH Traders**£12.13**118 rev1y ago](https://www.amazon.co.uk/dp/B0F2TKW1SM) [**Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)**Slumberdown**£13.33**53,320 rev1y ago](https://www.amazon.co.uk/dp/B0DMT77K51) [**Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single**Adam Home**£10.94**793 rev2y ago](https://www.amazon.co.uk/dp/B0DB2P2S2K) [**Siebenschläfer Medium All Year Round Duvet (10.5 Tog Single Size)**Siebenschläfer**£19.92**25,334 rev2y ago](https://www.amazon.co.uk/dp/B0BSVBD36T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ml MassAri Limited Single Duvet 10.5 Tog | Suitable for All Year-Round Warm Night Duvets | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvet (135x200cm)**ml MassAri Limited**£10.85**4.4★**▲ 414%**](https://www.amazon.co.uk/dp/B0CM99J327) [**Linens Limited Single Duvet 10.5 Tog Made in the UK Easy Care All Year Round Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)**Linens Limited**£13.24**4.3★**▲ 283%**](https://www.amazon.co.uk/dp/B00A39MHEA) [**Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)**Quality Beddings**£10.45**4.3★**▲ 265%**](https://www.amazon.co.uk/dp/B0C7QJDK56) [**Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)**Slumberdown**£13.33**4.6★**▲ 249%**](https://www.amazon.co.uk/dp/B0DMT77K51) [**Oxford Homeware Single Duvet 10.5 Tog UK Made Hypoallergenic All Seasons Duvet Single Size - 135cm x 200cm**Oxford Homeware**£9.07**4.2★**▲ 240%**](https://www.amazon.co.uk/dp/B07Z1S9X35)
**~~View all trending →~~**
## **What buyers say about single duvet 10.5 tog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“The quality is quite good i chose white”*
**Value For Money**16%
*“Excellent value”*
**Warmth**12%
*“So warm”*
**Comfort-Overall**8%
*“Very comfortable”*
**Weight Light**7%
*“I love that it's not bulky”*
**Soft Feel**6%
*“Really soft and breathable material”*
**Thickness**4%
*“Lovely soft and thick duvet”*
**Upholstery/Fabric Quality**3%
*“A lovely duvet, good material, good quality and soft”*
**Stitch/Finish/Polish**3%
*“because its stitched in squares rather than rows all the filling stays in the right place”*
**Size-Overall**2%
*“Perfect fit nice”*
### **What buyers complain about **
**Quality-Overall**27%
*“The duvet itself is terrible”*
**Material Quality**23%
*“Material not as shown/ described”*
**Stitch/Finish/Polish**7%
*“Arrived with seam undone”*
**Advertised Vs Actual Product**6%
*“The photos are deceiving”*
**Thin**5%
*“But thin”*
**Weight Heavy**4%
*“also a bit heavier”*
**Adhesion/Stickiness**4%
*“Doesnt keep in place”*
**Thickness**2%
*“padding very thin on 1 side”*
**Smell**2%
*“and it does smell a bit chemically”*
**Value For Money**1%
*“so waste of money”*
### **Top return reasons **
**Size-Overall**31%
**Quality-Overall**23%
**Material Quality**9%
**Thin**6%
**Advertised Vs Actual Product**3%
**Stitch/Finish/Polish**3%
**Thickness**3%
**Weight Heavy**3%
**Warmth**2%
**Product Condition**2%
## **Common questions**
- **Is single duvet 10.5 tog profitable to sell on Amazon United Kingdom?**
- The niche generates £204K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the single duvet 10.5 tog niche?**
- 18 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in single duvet 10.5 tog?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 0.2%.
- **When does demand for single duvet 10.5 tog peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the single duvet 10.5 tog niche?**
- Listings span £6.71–£20.75; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 13,057 reviews — the moat a new listing must climb.
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