---
title: "Silver Placemats — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silver-placemats"
last_updated: "2026-07-31T19:46:25.836Z"
locale: en
meta:
description: "Niche score 43/100 · £8K/yr market · 51K searches/yr · £10.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £8K/yr market · 51K searches/yr · £10.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silver Placemats — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **silver placemats**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 6Conversion 19Competition 70Returns 59Price range 51Avg price 40Brand share 82Review moat 54Quality gap 79
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,341.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.91–£23.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.77**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-38.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£8K**
£8K/yr · 51K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, silver placemats is a £8K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silver placemats market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£13K–£16K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**53%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 100%
**Open market**
**40%**
- MI CASA16% - Penguin Home11% - HEYOMART9% - Homcomodar9% - QZDAFFIC8% - Snowkingdom7%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -38.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 31.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silver-placemats/trend)
## **Top silver placemats search terms**
- **silver placemats**26K/yr-40.5%1.7% conv. - **silver table mats**11K/yr-37.8%0.9% conv. - **silver placemats and coasters**9K/yr-31.8%1.0% conv. - **silver place mats**6K/yr-41.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silver-placemats/search-terms)
## **Top silver placemats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2506%£5009%£74912%£9991101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Penguin Home Handcrafted Glass Beaded Round Placemats Coasters & Napkin Rings Set of 18 - Handmade Table Place Mats for Dining - 32 cm (13) Diameter (Silver)**Penguin Home**£23.45**4.2★1,386 rev](https://www.amazon.co.uk/dp/B08FSZ3DTF) [2**MI CASA Round Placemats and Coasters Set of 6 Round Braided Woven Place Mats Washable Heat Resistant Table Mats for Kitchen Dining Table Home Restaurant Silver**MI CASA**£10.79**4.0★562 rev](https://www.amazon.co.uk/dp/B0BBVH15C7) [3**QZDAFFIC Placemats and Coasters Set of 6 Silver Table Mats 38 X 38cm**QZDAFFIC**£11.10**4.1★19 rev](https://www.amazon.co.uk/dp/B0CH9TWCGC) [4**Snowkingdom 6 Pack Silver Placemats Metallic Glitter Pressed Vinyl Dinning Table Mats Decorative Round Leaf Charger for Winter Holiday Thanksgiving Christmas**Snowkingdom**£10.41**4.5★4,894 rev](https://www.amazon.co.uk/dp/B07WGDB7X4) [5**wiipara Round Woven Placemats Set of 6 Heat Resistant Round Braided Table Mats 34 cm Washable Placemats and Coaster Sets for Dining/Kitchen Table Party Wedding Silver**wiipara**£11.26**3.9★226 rev](https://www.amazon.co.uk/dp/B0BKFCF3RS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5 Pcs Table Placemats Table Mats 30x45cm Silver Placemats Easy to Clean Placemat Washable Table Placemat for Family Dining or Holiday Gatherings**pozuauoa**£6.91**10 rev8mo ago](https://www.amazon.co.uk/dp/B0G14FJ73N) [**Privalace Silver Round Placemats Metallic Table Mat Set of 50**Privalace**£10.03**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FVM689GR) [**4 Pcs 30x45cm Placemats Silver Grey Table Mats Set of 4 PVC Christmas Placemats for Diningtable Protection Washable Gray Table Mats for Home and Restaurant Use**YTLSDHF**£7.07**34 rev11mo ago](https://www.amazon.co.uk/dp/B0FMJSSPLR) [**Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner**Homcomodar**£10.77**3,471 rev1y ago](https://www.amazon.co.uk/dp/B0FJXB1ZYZ) [**D-buy Round Placemats Silver Set of 4 Vinyl Placemats 15 in Hollow Washable Clean Wipeable Non-Slip Stain Heat Resistant Dinning Table Place Mats for Wedding Party Decoration Home Dining Tableware**D-buy**£9.80**45 rev1y ago](https://www.amazon.co.uk/dp/B0DHCP47SL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WUBAYI 4-Pack Round PVC Placemats - Waterproof Oil Resistant Heatproof Table Mats Set for Kitchen & Dining Washable Floral Design Wedding Table Decor Accents**WUBAYI**£7.99**4.2★**▲ 774%**](https://www.amazon.co.uk/dp/B0CT8NGQM4) [**Privalace Silver Round Placemats Metallic Table Mat Set of 50**Privalace**£10.03**3.6★**▲ 236%**](https://www.amazon.co.uk/dp/B0FVM689GR) [**Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner**Homcomodar**£10.77**4.3★**▲ 97%**](https://www.amazon.co.uk/dp/B0FJXB1ZYZ) [**5 Pcs Table Placemats Table Mats 30x45cm Silver Placemats Easy to Clean Placemat Washable Table Placemat for Family Dining or Holiday Gatherings**pozuauoa**£6.91**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0G14FJ73N) [**QZDAFFIC Placemats and Coasters Set of 6 Silver Table Mats 38 X 38cm**QZDAFFIC**£11.10**4.1★**▲ 51%**](https://www.amazon.co.uk/dp/B0CH9TWCGC)
**~~View all trending →~~**
## **What buyers say about silver placemats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“fit for purpose”*
**Ease Of Cleaning**17%
*“Easy to clean”*
**Advertised Vs Actual Product**17%
*“were exactly as described”*
**Value For Money**11%
*“as I was surprised at the competitive price”*
**Durability**6%
*“Im hoping that they will last”*
**Quality-Overall**6%
*“Good buy ❤️ Great quality”*
**Brightness/Shine/Glow**6%
*“Super Sparkly”*
### **What buyers complain about **
**Material Quality**20%
*“Plastic”*
**Grip**15%
*“slide all over the table so not very secure at all otherwise would have been a 5 star review”*
**Thickness**15%
*“These are very thin”*
**Quality-Overall**15%
*“so am very disappointed with the quality”*
**Strength**10%
*“wouldnt recommend for regular use, quite flimsy”*
**Value For Money**10%
*“a waste of money”*
**Security**5%
*“slide all over the table so not very secure at all otherwise would have been a 5 star review”*
### **Top return reasons **
**Size-Overall**36%
**Quality-Overall**15%
**Material Quality**10%
**Color**9%
**Thin**7%
**Strength**3%
**Ease Of Use**3%
**Design-Overall**3%
**Grip**3%
**Leak-Proof**2%
## **Common questions**
- **Is silver placemats profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the silver placemats niche?**
- 16 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in silver placemats?**
- Top complaints mined from reviews: Material Quality, Grip, Thickness. The return rate is 2.6%.
- **When does demand for silver placemats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 31.3× the quietest.
- **What does it cost to enter the silver placemats niche?**
- Listings span £6.91–£23.45; the average listing price is £10.77 (sweet spot $15–$100). The average incumbent carries 1,341 reviews — the moat a new listing must climb.
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