---
title: "Silicone Straws — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-straws"
last_updated: "2026-08-01T01:30:18.429Z"
locale: en
meta:
description: "Niche score 40/100 · £74K/yr market · 81K searches/yr · £6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £74K/yr market · 81K searches/yr · £6.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Straws — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone straws**
**Skip it**
Prices mostly outside the sweet spot ($3.08–$11.98) — this niche doesn't clear our bar today.
Market size 19Growth 28Conversion 96Competition 25Returns 98Price range 0Avg price 19Brand share 41Review moat 52Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,417.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£74K**
£74K/yr · 81K searches
**Avg price**
**Bad****£6.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.08–£11.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone straws is a £74K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone straws market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£70K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**14%**
- iJiGui30% - Joie20% - YouthLoxus13% - Isandbox10% - WQEDVN7% - EBLSE6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +2.7% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-straws/trend)
## **Top silicone straws search terms**
- **silicone straws**43K/yr+0.1%10.0% conv. - **silicone straws reusable**22K/yr+9.0%11.6% conv. - **silicone straw**10K/yr-1.0%5.4% conv. - **rubber straws**5K/yr+6.9%12.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-straws/search-terms)
## **Top silicone straws products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iJiGui 6 Pack Silicone Reusable Straws with Cleaning Brush Colourful Drinking Straws Replacement Straws Reusable Kids Straws for Cocktail Juice Milkshake Soda (6 Bent)**iJiGui**£3.74**4.6★642 rev](https://www.amazon.co.uk/dp/B0D1Y9Y9VL) [2**Joie Reusable Silicone Straws Set of 6 with Cleaning Brush Rainbow 6 count**Joie**£5.80**4.6★10,242 rev](https://www.amazon.co.uk/dp/B07QXX2J7S) [3**7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)**WQEDVN**£3.08**4.6★17 rev](https://www.amazon.co.uk/dp/B0FD7FV378) [4**20Pcs Silicone Straws Reusable Set Bendable Soft and Durable**YouthLoxus**£5.81**5.0★5 rev](https://www.amazon.co.uk/dp/B0GVSCFMJG) [5**18 Pcs Silicone Straws Reusable 2 Cleaning Brushes Soft & Durable**YouthLoxus**£6.01**4.9★37 rev](https://www.amazon.co.uk/dp/B0DYNWLYTB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20Pcs Silicone Straws Reusable Set Bendable Soft and Durable**YouthLoxus**£5.81**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSCFMJG) [**Reusable Silicone Straws 6 PCS Reusable Bent Silicone Straws Drinking Straw with Cleaning Brush for Smoothie Milkshake Cocktail Coffee Juice Milk Boba Smoothies Tea Thick Drinks 6 Colors**hzkais**£3.30**12 rev1y ago](https://www.amazon.co.uk/dp/B0FJ57WXMF) [**7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)**WQEDVN**£3.08**17 rev1y ago](https://www.amazon.co.uk/dp/B0FD7FV378) [**20Pcs Silicone Straws Reusable Set - 18 Flexible Drinking Straws + 2 Cleaning Brushes Colorful Bend Drinking Straws Regular Size for Adults Kids Cocktails & Cold Drinks (Assorted Colors)**XcnPer**£7.12**20 rev1y ago](https://www.amazon.co.uk/dp/B0DZXKQ45S) [**18 Pcs Silicone Straws Reusable 2 Cleaning Brushes Soft & Durable**YouthLoxus**£6.01**37 rev1y ago](https://www.amazon.co.uk/dp/B0DYNWLYTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20Pcs Silicone Straws Reusable Set Bendable Soft and Durable**YouthLoxus**£5.81**5.0★**▲ 243%**](https://www.amazon.co.uk/dp/B0GVSCFMJG) [**Reusable Silicone Straws 6 PCS Reusable Bent Silicone Straws Drinking Straw with Cleaning Brush for Smoothie Milkshake Cocktail Coffee Juice Milk Boba Smoothies Tea Thick Drinks 6 Colors**hzkais**£3.30**4.7★**▲ 132%**](https://www.amazon.co.uk/dp/B0FJ57WXMF) [**J.Børn 6 Pcs Reusable Silicone Straws with 1 Cleaning Brush | 22cm Long 5.5mm Wide Straight Drinking Straw | Premium Food-Grade Silicone Straws | Soft Flexible Straw for Children & Elderly (Blue)**Isandbox**£11.93**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B08D3XRQRJ) [**7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)**WQEDVN**£3.08**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0FD7FV378) [**Joie Reusable Silicone Straws Set of 6 with Cleaning Brush Rainbow 6 count**Joie**£5.80**4.6★**— 6%**](https://www.amazon.co.uk/dp/B07QXX2J7S)
**~~View all trending →~~**
## **What buyers say about silicone straws**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality straws”*
**Ease Of Cleaning**22%
*“Its great that they come with a little cleaning brush as well”*
**Advertised Vs Actual Product**11%
*“As described”*
**Value For Money**10%
*“Good value for money”*
**Color**6%
*“Great range of colours”*
**Recycle/Reuse**6%
*“Great reusable straws”*
**Durability**4%
*“seem durable enough to last a long time”*
**Ease Of Use**3%
*“Ease of use”*
**Flexibility**3%
*“Flexible”*
**Dishwasher Safe**3%
*“They go into the dishwasher easily”*
### **What buyers complain about **
**Value For Money**22%
*“expensive”*
**Dishwasher Safe**17%
*“Dishwasher oroof”*
**Stitch/Finish/Polish**17%
*“The seam is a bit irritating”*
**Smell**8%
*“Only thing is they did smell”*
**Color**6%
*“I just wish the yellow one wasn't a horrid, murky green colour, and the light and dark orange colours are almost identical in shade”*
### **Top return reasons **
**Size-Overall**59%
**Strength**6%
**Thickness**6%
**Material Quality**6%
**Compatibility-Overall**4%
**Thin**4%
**Quality-Overall**4%
**Ease Of Use**4%
**Heating**2%
**Value For Money**2%
## **Common questions**
- **Is silicone straws profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the silicone straws niche?**
- 11 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in silicone straws?**
- Top complaints mined from reviews: Value For Money, Dishwasher Safe, Stitch/Finish/Polish. The return rate is 0.4%.
- **When does demand for silicone straws peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the silicone straws niche?**
- Listings span £3.08–£11.98; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.
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