---
title: "Silicone Spoon — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-spoon"
last_updated: "2026-07-31T16:37:38.943Z"
locale: en
meta:
description: "Niche score 44/100 · £72K/yr market · 186K searches/yr · £6.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £72K/yr market · 186K searches/yr · £6.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Spoon — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone spoon**
**Skip it**
Prices mostly outside the sweet spot ($3.27–$12.45) — this niche doesn't clear our bar today.
Market size 18Growth 11Conversion 68Competition 63Returns 96Price range 0Avg price 17Brand share 83Review moat 38Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,722.49**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£72K**
£72K/yr · 186K searches
**Avg price**
**Bad****£6.25**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.27–£12.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone spoon is a £72K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone spoon market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£63K–£78K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**52%**
Top 20: 87%
**Top-5 click share**
**47%**
Top 20: 82%
**Open market**
**45%**
- Kibon20% - Heyu-Lotus11% - kuou11% - ZPSCXQ6% - Hotec4% - YOKOMI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-spoon/trend)
## **Top silicone spoon search terms**
- **silicone spoons for cooking**34K/yr-40.0%4.8% conv. - **silicone spoon**33K/yr-28.0%2.9% conv. - **cooking spoon**31K/yr-24.2%3.4% conv. - **cooking spoons**15K/yr-19.5%3.0% conv. - **silicone spoons**9K/yr-20.9%3.4% conv. - **silicone cooking spoon**8K/yr-11.7%3.9% conv. - **kitchen spoon**10K/yr-15.1%2.5% conv. - **silicone serving spoon**7K/yr-40.8%4.3% conv. - **mixing spoon**5K/yr-12.0%4.0% conv. - **plastic cooking spoon**5K/yr-11.0%4.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-spoon/search-terms)
## **Top silicone spoon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kibon Silicone Cooking Spoon 27cm (10.63) Heat Resistant - Non Stick Kitchen Utensil for Baking Stirring & Mixing | Dishwasher Safe 1-Pack Black**Kibon**£3.27**4.5★55 rev](https://www.amazon.co.uk/dp/B0F37ZCXKF) [2**Heyu-Lotus 2 Pcs Silicone Nonstick Kitchen Spoon Set Heat-Resistant Cooking Spoons for Stirring Scooping and Mixing (Black)**Heyu-Lotus**£6.12**4.6★585 rev](https://www.amazon.co.uk/dp/B08G8CGCWZ) [3**Kuou 4-Piece Silicone Spoon Set Heat Resistant Baking Serving Spoons Silicone Cooking Tools**kuou**£6.47**4.5★611 rev](https://www.amazon.co.uk/dp/B08HGNRDV2) [4**4 PCS Silicone Spoons for Cooking Serving Spoons Large Nonstick Heat Resistant Spoon Multi-Purpose Serving Spoon for Mixing Cooking Frying Baking Stirring (Grey)**ZPSCXQ**£7.87**4.7★22 rev](https://www.amazon.co.uk/dp/B0F13FL3MC) [5**YOKOMI 4 Pcs Silicone Spoons Heat Resistant Non-Stick Silicone Rubber Spatulas Scrapers Kitchen Utensils Tools for Cooking Baking Mixing Multicolor**YOKOMI**£5.49**4.4★144 rev](https://www.amazon.co.uk/dp/B0B17VN1BZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Classicseali 4PCS Silicone Teaspoons Heat Resistant Mixing Spoon 7.87 Silicones Spoon Small for Stirring Baking & Mixing Dishwasher Safe 4 Colors**Classicseali**£5.63**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GKVJGQ1D) [**Elegaperma 4 PCS Black Silicon Spoon Heat Resistant Large Silicone Spoons for Cooking Silicone Cooking Spoon for Cooking Salad Baking Serving Mixing and Stirring**Elegaperma**£5.00**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GCMHLQ7B) [**Kibon Silicone Cooking Spoon 27cm (10.63) Heat Resistant - Non Stick Kitchen Utensil for Baking Stirring & Mixing | Dishwasher Safe 1-Pack Black**Kibon**£3.27**55 rev1y ago](https://www.amazon.co.uk/dp/B0F37ZCXKF) [**Culinare Cooking Spoon Non Stick Serving Spoon with Built in ml Measurement Markings Ideal for Stirring and Mixing Dishwasher Safe**CULINARE**£4.06**22 rev1y ago](https://www.amazon.co.uk/dp/B0F24Y3MGJ) [**4 PCS Silicone Spoons for Cooking Serving Spoons Large Nonstick Heat Resistant Spoon Multi-Purpose Serving Spoon for Mixing Cooking Frying Baking Stirring (Grey)**ZPSCXQ**£7.87**22 rev1y ago](https://www.amazon.co.uk/dp/B0F13FL3MC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elegaperma 4 PCS Black Silicon Spoon Heat Resistant Large Silicone Spoons for Cooking Silicone Cooking Spoon for Cooking Salad Baking Serving Mixing and Stirring**Elegaperma**£5.00**0.0★**▲ 369%**](https://www.amazon.co.uk/dp/B0GCMHLQ7B) [**Classicseali 4PCS Silicone Teaspoons Heat Resistant Mixing Spoon 7.87 Silicones Spoon Small for Stirring Baking & Mixing Dishwasher Safe 4 Colors**Classicseali**£5.63**4.4★**▲ 255%**](https://www.amazon.co.uk/dp/B0GKVJGQ1D) [**Culinare Cooking Spoon Non Stick Serving Spoon with Built in ml Measurement Markings Ideal for Stirring and Mixing Dishwasher Safe**CULINARE**£4.06**4.5★**▲ 133%**](https://www.amazon.co.uk/dp/B0F24Y3MGJ) [**Hotec 5 Pieces Food Grade Silicone Spatulas Spoon Set Kitchen Utensils for Baking Cooking and Mixing High Heat Resistant Rubber Spatula Non Stick Dishwasher Safe BPA-Free Multicolor**Hotec**£7.75**4.7★**▲ 70%**](https://www.amazon.co.uk/dp/B084H89YLC) [**Hotec Food Grade Silicone Spatulas Spoons Set Kitchen Utensils for Baking Cooking and Mixing High Heat Resistant Rubber Spatula Non Stick Dishwasher Safe BPA-Free Black**Hotec**£7.71**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B07WDTY1YW)
**~~View all trending →~~**
## **What buyers say about silicone spoon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality”*
**Size-Overall**14%
*“Excellent size”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Strength**6%
*“They are sturdy”*
**Ease Of Use**6%
*“Handy”*
**Color**5%
*“Love the colours”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Value For Money**4%
*“Good price”*
**Baking**4%
*“Great for baking”*
**Dishwasher Safe**3%
*“Dishwasher safe”*
### **What buyers complain about **
**Size-Overall**36%
*“Bigger than expected”*
**Quality-Overall**17%
*“Not the best”*
**Durability**15%
*“Broke after months of use”*
**Value For Money**6%
*“A bit expensive”*
**Smell**3%
*“Donor have that smell of cheap material”*
**Dishwasher Safe**2%
*“Don't put in dishwasher”*
### **Top return reasons **
**Size-Overall**71%
**Quality-Overall**6%
**Strength**5%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Durability**1%
**Color**1%
**Thickness**1%
**Ease Of Use**1%
**Functionality-Overall**1%
## **Common questions**
- **Is silicone spoon profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the silicone spoon niche?**
- 31 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in silicone spoon?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- **When does demand for silicone spoon peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the silicone spoon niche?**
- Listings span £3.27–£12.45; the average listing price is £6.25 (sweet spot $15–$100). The average incumbent carries 2,722 reviews — the moat a new listing must climb.
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