---
title: "Silicone Muffin Trays — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-muffin-trays"
last_updated: "2026-08-01T00:04:04.487Z"
locale: en
meta:
description: "Niche score 44/100 · £108K/yr market · 133K searches/yr · £7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £108K/yr market · 133K searches/yr · £7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Muffin Trays — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone muffin trays**
**Skip it**
Prices mostly outside the sweet spot ($4.01–$10.52) — this niche doesn't clear our bar today.
Market size 26Growth 8Conversion 91Competition 38Returns 91Price range 0Avg price 20Brand share 50Review moat 58Quality gap 65
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,164.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£108K**
£108K/yr · 133K searches
**Avg price**
**Bad****£7.33**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.01–£10.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone muffin trays is a £108K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone muffin trays market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£92K–£110K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**21%**
- Zuvo36% - Folksy Super Kitchen21% - Ptyism7% - dility6% - Vinuwu5% - Walfos5%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -33.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-muffin-trays/trend)
## **Top silicone muffin trays search terms**
- **silicone muffin trays**87K/yr-38.9%8.8% conv. - **silicone muffin tray**17K/yr-19.7%6.7% conv. - **silicone cupcake tray**16K/yr-27.0%5.2% conv. - **silicone muffin trays 12 cup**8K/yr-23.9%9.1% conv. - **muffin trays silicone**3K/yr-30.2%9.6% conv. - **silicone muffin pan**3K/yr-26.4%5.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-muffin-trays/search-terms)
## **Top silicone muffin trays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£32K40%£43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zuvo Silicone Muffin Tray 12 Cups Non-Stick Cupcake & Bun Mould Red**Zuvo**£4.62**4.4★1,903 rev](https://www.amazon.co.uk/dp/B08BWWXZYS) [2**Super Kitchen Large Muffin Tray 12 Cup Silicone Muffin Pan Non-Stick Muffin Cupcake Tin Baking Mould for Muffins or Cupcakes Bakeware 33 x 25 x 3 cm (Grey)**Folksy Super Kitchen**£6.73**4.6★6,281 rev](https://www.amazon.co.uk/dp/B07VWHJQ31) [3**Ptyism 3 Pcs Silicone Muffin Tray (Grey Pink Peacock Blue) Muffin Tray SiliconeSilicone Baking Trays Muffin Pans for Baking for Muffins Cupcakes Brownies and More**Ptyism**£10.02**4.6★383 rev](https://www.amazon.co.uk/dp/B0DHG1F3Q9) [4**Zuvo Silicone Muffin Tray 12 Cup Non-Stick Cupcake & Fairy Cake Tin Black**Zuvo**£4.80**4.4★1,903 rev](https://www.amazon.co.uk/dp/B0CLPJSSY6) [5**Vinuwu 2 Pack Muffin Trays Silicone Muffin Moulds 12 Cup Non Stick Muffin Cupcakes Tin 12 Deep Baking Tray for Cupcakes Yorkshire Bun Pudding Baking Moulds Tins-30 x 22 x 3 cm**Vinuwu**£7.63**4.4★133 rev](https://www.amazon.co.uk/dp/B0DKTCSPY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JORcadis 2 Pack 6-Cup Jumbo Muffin Tins with Handle Silicone Muffin Trays Non-Stick Yorkshire Pudding Tray Perfect for Baking Muffins and Frozen Desserts (Gray and Blue)**JORcadis**£8.11**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G5263KD6) [**YiYeraio Silicone Muffin Trays with Metal Frame 12 Cup Non Stick Cupcake Tray Regular Size Muffin Moulds for Baking Yorkshire Pudding Tray**YiYeraio**£8.27**290 rev9mo ago](https://www.amazon.co.uk/dp/B0FRXSYKWG) [**Yikki Silicone Muffin Trays with Metal Frame 12 Cup Regular Size Silicone Muffin Cupcakes Tin Non Stick Yorkshire Pudding Tray Baking Mold Cupcake Tray for Mince Pie 31x22x3.6cm**Yikki**£6.93**56 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8LBJXV) [**Vinuwu 2 Pack Muffin Trays Silicone Muffin Moulds 12 Cup Non Stick Muffin Cupcakes Tin 12 Deep Baking Tray for Cupcakes Yorkshire Bun Pudding Baking Moulds Tins-30 x 22 x 3 cm**Vinuwu**£7.63**133 rev1y ago](https://www.amazon.co.uk/dp/B0DKTCSPY3) [**SOL 1pk Silicone Muffin Tray 12 Cup Non-Stick Baking Mould for Cupcakes Fairy Cakes Mini Quiches & Bites Flexible Bakeware for Oven Use Easy Release & Quick Clean-Up**SOL**£5.09**21 rev1y ago](https://www.amazon.co.uk/dp/B0DKF27B48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Cup Silicone Muffin Trays Yorkshire Pudding Tray Silicone Cake Moulds for Baking Non Stick Muffin Tin Baking Mould for Muffins Cupcakes Silicone Bakeware Tray**dility**£7.90**4.4★**▲ 282%**](https://www.amazon.co.uk/dp/B09VVYK4TV) [**Foepoge Deep and Jumbo Silicone Muffin Tray 6 Cup with Metal Reinforced Frame Non Stick Silicone Cupcake Tray with Handle Muffin Moulds Yorkshire Pudding Tray Cupcake Tin Red**Foepoge**£8.40**4.8★**▲ 265%**](https://www.amazon.co.uk/dp/B0DCJ6QQ2W) [**JORcadis 2 Pack 6-Cup Jumbo Muffin Tins with Handle Silicone Muffin Trays Non-Stick Yorkshire Pudding Tray Perfect for Baking Muffins and Frozen Desserts (Gray and Blue)**JORcadis**£8.11**4.6★**▲ 260%**](https://www.amazon.co.uk/dp/B0G5263KD6) [**SOL 1pk Silicone Muffin Tray 12 Cup Non-Stick Baking Mould for Cupcakes Fairy Cakes Mini Quiches & Bites Flexible Bakeware for Oven Use Easy Release & Quick Clean-Up**SOL**£5.09**3.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0DKF27B48) [**2-Pack Silicone Muffin Pan Set for Baking Regular 12 Cups Deep Muffin Tray and 24 Cups Mini Cupcake Baking Mould BPA Free Non Stick Heat-Resistant with Bonus 1 Silicone Spatula & 1 Oil Brush**Bangp**£9.38**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B08316MY2M)
**~~View all trending →~~**
## **What buyers say about silicone muffin trays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“these are the best quality trays I've bought”*
**Ease Of Cleaning**11%
*“Really easy to clean”*
**Baking**11%
*“Excellent for making cakes, muffins and crustless quiches”*
**Value For Money**10%
*“Excellent value”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“As described”*
**Strength**5%
*“It's quite sturdy”*
**Cooking Experience**4%
*“They cooked evenly”*
**Size-Overall**3%
*“Good size”*
**Adhesion/Stickiness**3%
*“nothing stuck at all”*
### **What buyers complain about **
**Size-Overall**33%
*“Its bigger than I thought it would be”*
**Strength**13%
*“Very flimsy”*
**Quality-Overall**9%
*“Very bad quality - didnt even use it”*
**Material Quality**6%
*“Material too flimsy”*
**Advertised Vs Actual Product**5%
*“Description is misleading”*
**Durability**4%
*“used twice and split already”*
**Ease Of Cleaning**3%
*“I was seriously sick of cleaning the regular muffin pan as they ALWAYS stuck”*
**Adhesion/Stickiness**3%
*“Cake sticks a lot”*
**Grip**2%
*“My only gripe is that they're not quite deep enough”*
**Smell**2%
*“Smells like chemicals”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**9%
**Strength**8%
**Quality-Overall**5%
**Thin**4%
**Thickness**3%
**Advertised Vs Actual Product**2%
**Soft Feel**1%
**Functionality-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is silicone muffin trays profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the silicone muffin trays niche?**
- 15 brands and 20 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in silicone muffin trays?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.2%.
- **When does demand for silicone muffin trays peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the silicone muffin trays niche?**
- Listings span £4.01–£10.52; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.
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