---
title: "Silicone Moulds — £191K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-moulds"
last_updated: "2026-07-31T19:48:31.508Z"
locale: en
meta:
description: "Niche score 50/100 · £191K/yr market · 1.1M searches/yr · £6.36 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £191K/yr market · 1.1M searches/yr · £6.36 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Moulds — £191K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone moulds**
**Worth a look**
Shows low returns (0.8%), but soft demand (-24.0% this quarter) keeps it on the watch list.
Market size 38Growth 13Conversion 36Competition 77Returns 96Price range 16Avg price 18Brand share 87Review moat 35Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£191K**
£191K/yr · 1.1M searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,974.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.36**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.88–£17.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, silicone moulds is a £191K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone moulds market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£191K–£254K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**48%**
Top 20: 84%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**47%**
- BREEZO15% - Navani13% - Mighty-X7% - Zuvo7% - GOTDYBST6% - Audasi5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
18K13KSpike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-moulds/trend)
## **Top silicone moulds search terms**
- **silicone moulds**363K/yr-13.8%1.1% conv. - **chocolate moulds**170K/yr-41.5%2.7% conv. - **silicone moulds for baking**58K/yr-30.5%2.0% conv. - **silicone mould**55K/yr-20.1%0.4% conv. - **silicone baking moulds**58K/yr-32.9%1.8% conv. - **chocolate moulds silicone**48K/yr-30.2%4.0% conv. - **silicone cake mould**47K/yr-42.7%1.1% conv. - **moulds**36K/yr-11.7%0.2% conv. - **silicone molds**36K/yr-7.8%0.4% conv. - **silicone cake moulds for baking**29K/yr-22.7%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-moulds/search-terms)
## **Top silicone moulds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£15K12%£23K16%£31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS**Navani**£7.25**4.5★156 rev](https://www.amazon.co.uk/dp/B0CXCDXXT5) [2**Chocolate Moulds Silicone - Set of 6 - Non-Stick & Food Grade Silicone Chocolate Mould for Jelly Candies Truffles Bath Melts & Candles - Free Recipes eBook - Gift-Ready for St.Valentine**Mighty-X**£8.81**4.6★5,373 rev](https://www.amazon.co.uk/dp/B06XQZ12NH) [3**Zuvo Silicone Muffin Tray 12 Cups Non-Stick Cupcake & Bun Mould Red**Zuvo**£4.62**4.4★1,903 rev](https://www.amazon.co.uk/dp/B08BWWXZYS) [4**4PCS Silicone Granola Bars Mould Chocolate Bar Moulds 8 and 10 Cavity Silicone Cake Moulds for Baking Anti-Stick Easy Demoulding for Baking Bread Brownie Cheesecake Butter Soap**GOTDYBST**£6.43**4.5★72 rev](https://www.amazon.co.uk/dp/B0DCJRDWSY) [5**Audasi Deep Chocolate Moulds 3pcs Silicone Big Chocolate Bar Mould with Spatula Thick Chocolate Bar Mold Sweet Candy Moulds Jelly Moulds for DIY Baking**Audasi**£5.38**4.6★475 rev](https://www.amazon.co.uk/dp/B0D2MDY5KQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Baking Moulds 8 Cavities Silicone Cake Moulds for Baking Non Stick Pizza Slice Cake Silicone Mould Triangle Cake Mold Heat Resistant Baking Tool for Brownies Muffins Scone Pizza (Green)**ANTUK**£6.98**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GXVMST2L) [**Chocolate Moulds 2PCS Silicone Chocolate Bar Moulds with 100Pcs Bags Reusable Non-Stick Thick Candy Bar Molds Wax Melt Molds for Choclate Bars 6Patterns**INSIMHEART**£7.95**20 rev1y ago](https://www.amazon.co.uk/dp/B0F8JFMM8Z) [**Aurobest 2pcs Deep Chocolate Bar Moulds Silicone Thick Chocolate Mould 20 Cavity Reusable Big Candy Moulds Food Grade DIY Making Set Easy to Release Dishwasher Safe (Brown)**Aurobest**£4.33**17 rev1y ago](https://www.amazon.co.uk/dp/B0DNZ4X96R) [**4PCS Silicone Granola Bars Mould Chocolate Bar Moulds 8 and 10 Cavity Silicone Cake Moulds for Baking Anti-Stick Easy Demoulding for Baking Bread Brownie Cheesecake Butter Soap**GOTDYBST**£6.43**72 rev1y ago](https://www.amazon.co.uk/dp/B0DCJRDWSY) [**ZEVONDA Chocolate Moulds Silicone - 3 Pcs Break Apart Chocolate Molds Non-Stick Reusable DIY Baking Molds Rectangular Prism with Patterns**ZEVONDA**£4.24**17 rev2y ago](https://www.amazon.co.uk/dp/B0D9YGFKV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Baking Moulds 8 Cavities Silicone Cake Moulds for Baking Non Stick Pizza Slice Cake Silicone Mould Triangle Cake Mold Heat Resistant Baking Tool for Brownies Muffins Scone Pizza (Green)**ANTUK**£6.98**4.8★**▲ 336%**](https://www.amazon.co.uk/dp/B0GXVMST2L) [**Aurobest 2pcs Deep Chocolate Bar Moulds Silicone Thick Chocolate Mould 20 Cavity Reusable Big Candy Moulds Food Grade DIY Making Set Easy to Release Dishwasher Safe (Brown)**Aurobest**£4.33**4.8★**▲ 120%**](https://www.amazon.co.uk/dp/B0DNZ4X96R) [**ZEVONDA Chocolate Moulds Silicone - 3 Pcs Break Apart Chocolate Molds Non-Stick Reusable DIY Baking Molds Rectangular Prism with Patterns**ZEVONDA**£4.24**4.0★**▲ 93%**](https://www.amazon.co.uk/dp/B0D9YGFKV9) [**2PCS 12 Cavity Medium Rectangle Granola Bar Silicone Moulds Nutrition/Cereal Bar Moulds Energy Bar Maker for Chocolate Truffles Bread Brownie Cornbread Cheesecake Pudding Butter Molds**BREEZO**£5.96**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B085VMSV4N) [**Chocolate Moulds Silicone - Set of 6 - Non-Stick & Food Grade Silicone Chocolate Mould for Jelly Candies Truffles Bath Melts & Candles - Free Recipes eBook - Gift-Ready for St.Valentine**Mighty-X**£8.81**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B06XQZ12NH)
**~~View all trending →~~**
## **What buyers say about silicone moulds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent quality”*
**Ease Of Use**17%
*“Easy to use”*
**Baking**9%
*“Good for baking”*
**Size-Overall**8%
*“Nice size”*
**Ease Of Cleaning**8%
*“Clean easy”*
**Value For Money**8%
*“Excellent value”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**4%
*“Worked great”*
**Cooking Experience**2%
*“These are good for using if you dont bake too often”*
**Material Quality**2%
*“Great mould, nice and deep, just what I needed”*
### **What buyers complain about **
**Durability**16%
*“Broke on first use”*
**Size-Overall**15%
*“The tins are a bit small”*
**Strength**13%
*“Very flimsy”*
**Quality-Overall**9%
*“Complete rubbish”*
**Thickness**8%
*“Extremely shallow, approx 2mm”*
**Leak-Proof**5%
*“Leaking after 8 months”*
**Ease Of Use**5%
*“Very hard to use”*
**Ease Of Cleaning**4%
*“They are a pain I'm the a$$ to clean though”*
**Adhesion/Stickiness**2%
*“Cake sticks a lot”*
**Value For Money**2%
*“Definitely not worth the money”*
### **Top return reasons **
**Size-Overall**67%
**Strength**6%
**Quality-Overall**5%
**Material Quality**4%
**Thin**2%
**Advertised Vs Actual Product**2%
**Leak-Proof**2%
**Smell**2%
**Durability**1%
**Thickness**1%
## **Common questions**
- **Is silicone moulds profitable to sell on Amazon United Kingdom?**
- The niche generates £191K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the silicone moulds niche?**
- 37 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in silicone moulds?**
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 0.8%.
- **When does demand for silicone moulds peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the silicone moulds niche?**
- Listings span £2.88–£17.35; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 2,975 reviews — the moat a new listing must climb.
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