---
title: "Trend — silicone mat - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-mat/trend"
last_updated: "2026-07-31T23:19:32.187Z"
locale: en
meta:
  description: "Niche score 47/100 · £84K/yr market · 263K searches/yr · £8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £84K/yr market · 263K searches/yr · £8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — silicone mat - Flapen"
---

# **silicone mat**

**Skip it**

Prices mostly outside the sweet spot ($3.83–$14.45) — this niche doesn't clear our bar today.

Market size 21Growth 15Conversion 49Competition 80Returns 95Price range 0Avg price 23Brand share 79Review moat 24Quality gap 50

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,066.21**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.22**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£84K**

£84K/yr · 263K searches

**Growth**

**Bad****-19.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.83–£14.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")