---
title: "Silicone Mat — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-mat"
last_updated: "2026-07-31T17:29:39.708Z"
locale: en
meta:
description: "Niche score 47/100 · £84K/yr market · 263K searches/yr · £8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £84K/yr market · 263K searches/yr · £8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Mat — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone mat**
**Skip it**
Prices mostly outside the sweet spot ($3.83–$14.45) — this niche doesn't clear our bar today.
Market size 21Growth 15Conversion 49Competition 80Returns 95Price range 0Avg price 23Brand share 79Review moat 24Quality gap 50
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,066.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.22**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£84K**
£84K/yr · 263K searches
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.83–£14.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, silicone mat is a £84K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone mat market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£82K–£103K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**37%**
- Foepoge17% - SOSMAR15% - Nujvnuj11% - KitchenRaku7% - emolife7% - Hubulk6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-mat/trend)
## **Top silicone mat search terms**
- **silicone mat**106K/yr-20.7%2.3% conv. - **silicone mats for worktops**41K/yr-13.2%1.9% conv. - **silicone sheet**15K/yr-12.7%1.6% conv. - **silicone mats**14K/yr-23.8%2.7% conv. - **large silicone mat**13K/yr-23.4%2.3% conv. - **silicone mats for crafts**13K/yr-35.7%5.5% conv. - **silicon mat**9K/yr-14.2%3.0% conv. - **silicone mats for kitchen**12K/yr+8.4%1.3% conv. - **silicone worktop protector**8K/yr-13.6%1.4% conv. - **silicone craft mat**9K/yr-31.4%3.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-mat/search-terms)
## **Top silicone mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack Silicone Mats for Worktops - Non-Slip Heat Insulation Silicone Mats for Kitchen Crafting and Baking 40x30cm Multi-Purpose Table Mats for Countertop Protection (Black)**Nujvnuj**£6.65**4.1★36 rev](https://www.amazon.co.uk/dp/B0F442G191) [2**SOSMAR Silicone Mats for Crafts A3 Large Silicone Sheet for Crafts Resin Jewellery Multi-Purpose Protective Mats Painting Mats for Worktops 40cm x 30cm Black**SOSMAR**£4.78**4.5★94 rev](https://www.amazon.co.uk/dp/B0F2RVM929) [3**Foepoge Extra Large Silicone Mat for Resin Casting 71x51 cm Non Stick Silicone Sheet for Crafts Heat Resistant Countertop Protector Placemat for Kitchen Worktops Craft Mat for Resin Mould Black**Foepoge**£10.92**4.6★4,112 rev](https://www.amazon.co.uk/dp/B09C216XQT) [4**Lindas Essentials Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen (Black)**Linda's Essentials**£8.19**4.7★3,166 rev](https://www.amazon.co.uk/dp/B0BXFJJXR2) [5**Foepoge Silicone Mat for Worktops: 71 × 51 cm Extra Large Craft Mat for Resin - Large Silicone Painting Mat - Waterproof Worktop Protector for Table - Heat Resistant Kitchen Counter Protector**Foepoge**£11.63**4.7★344 rev](https://www.amazon.co.uk/dp/B0FV332CSZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pcs Silicone Mats for Worktops Craft Mat(40x30cm Pink/Blue/Green)**QBXMY7**£5.02**3 rev1mo ago](https://www.amazon.co.uk/dp/B0GW7NM972) [**Silicone Mats for Crafts Silicone Craft Mat Sheet for Resin Worktops Jewelry Casting Moulds Mats Multipurpose Placemat 40cm x 30cm**ReaJoys**£3.83**12 rev9mo ago](https://www.amazon.co.uk/dp/B0FVT42B3Q) [**Foepoge Silicone Mat for Worktops: 71 × 51 cm Extra Large Craft Mat for Resin - Large Silicone Painting Mat - Waterproof Worktop Protector for Table - Heat Resistant Kitchen Counter Protector**Foepoge**£11.63**344 rev9mo ago](https://www.amazon.co.uk/dp/B0FV332CSZ) [**2 Pack Silicone Mats for Worktops - Non-Slip Heat Insulation Silicone Mats for Kitchen Crafting and Baking 40x30cm Multi-Purpose Table Mats for Countertop Protection (Black)**Nujvnuj**£6.65**36 rev1y ago](https://www.amazon.co.uk/dp/B0F442G191) [**SOSMAR Silicone Mats for Crafts A3 Large Silicone Sheet for Crafts Resin Jewellery Multi-Purpose Protective Mats Painting Mats for Worktops 40cm x 30cm Black**SOSMAR**£4.78**94 rev1y ago](https://www.amazon.co.uk/dp/B0F2RVM929)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Pcs Silicone Mats for Worktops Craft Mat(40x30cm Pink/Blue/Green)**QBXMY7**£5.02**3.3★**▲ 317%**](https://www.amazon.co.uk/dp/B0GW7NM972) [**KCDMBUE 3 Pack Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Multi-Purpose Food Grade Silicone Placemat. 15.7 x 11.8 (Black & Gray & Beige)**KCDMBUE**£6.06**4.4★**▲ 198%**](https://www.amazon.co.uk/dp/B08Y5F3BMN) [**Hubulk Dog Feeding Mat 100% Waterproof Food Grade Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)**Hubulk**£6.21**4.5★**▲ 193%**](https://www.amazon.co.uk/dp/B01MEHV8YR) [**2 Pack Silicone Mats for Worktops - Non-Slip Heat Insulation Silicone Mats for Kitchen Crafting and Baking 40x30cm Multi-Purpose Table Mats for Countertop Protection (Black)**Nujvnuj**£6.65**4.1★**▲ 154%**](https://www.amazon.co.uk/dp/B0F442G191) [**SOSMAR 4 Pack Silicone Mats for Crafts 40 x 30cm A3 Large Silicone Sheet for Crafts Jewelry Casting Resin Moulds Mat Silicone Painting Mats Art Mat Placemat**SOSMAR**£8.12**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0DK327VDH)
**~~View all trending →~~**
## **What buyers say about silicone mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“good quality, easy to clean”*
**Ease Of Cleaning**18%
*“Easy to wash”*
**Size-Overall**10%
*“Large size and good quality”*
**Advertised Vs Actual Product**9%
*“Exactly as described”*
**Value For Money**8%
*“Good value”*
**Ease Of Use**6%
*“Easy to use”*
**Durability**3%
*“they work well and look good and save the worktop from wear and damage”*
**Grip**2%
*“none slip”*
**Color**2%
*“nice colour”*
**Baking**1%
*“Really useful for baking”*
### **What buyers complain about **
**Thickness**17%
*“much thinner this time”*
**Quality-Overall**10%
*“Very cheap looking, not good”*
**Strength**8%
*“a bit flimsy”*
**Ease Of Cleaning**8%
*“Hard to clean”*
**Size-Overall**6%
*“at least 5cm round too big for my UK standard large tray”*
**Color Fading/Discoloration**4%
*“Discoloured very quickly & became unusable”*
**Durability**3%
*“tore it apart on the first weeks of use”*
**Flatness**3%
*“It doesnt lay flat even after a week”*
**Material Quality**2%
*“I was expecting two conventional baking sheets not some strange material ones”*
**Shape/Style**2%
*“Shallow edge, not Raised as claimed”*
### **Top return reasons **
**Size-Overall**40%
**Thin**12%
**Color**9%
**Quality-Overall**8%
**Strength**4%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Material Quality**3%
**Functionality-Overall**2%
**Flatness**2%
## **Common questions**
- **Is silicone mat profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the silicone mat niche?**
- 25 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in silicone mat?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.0%.
- **When does demand for silicone mat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the silicone mat niche?**
- Listings span £3.83–£14.45; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 5,066 reviews — the moat a new listing must climb.
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