---
title: "Products — silicone baking trays - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-baking-trays/products"
last_updated: "2026-08-01T01:05:28.739Z"
locale: en
meta:
  description: "Niche score 53/100 · £57K/yr market · 150K searches/yr · £9.93 avg price. Soft demand (-34.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £57K/yr market · 150K searches/yr · £9.93 avg price. Soft demand (-34.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — silicone baking trays - Flapen"
---

# **silicone baking trays**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-34.2% this quarter) keeps it on the watch list.

Market size 14Growth 8Conversion 48Competition 86Returns 96Price range 65Avg price 33Brand share 96Review moat 24Quality gap 67

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£4.62–£34.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.93**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,149.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£57K**

£57K/yr · 150K searches

**Growth**

**Bad****-34.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")