---
title: "Silicone Baking Trays — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-baking-trays"
last_updated: "2026-07-31T23:22:43.174Z"
locale: en
meta:
description: "Niche score 53/100 · £57K/yr market · 150K searches/yr · £9.93 avg price. Soft demand (-34.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £57K/yr market · 150K searches/yr · £9.93 avg price. Soft demand (-34.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Baking Trays — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone baking trays**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-34.2% this quarter) keeps it on the watch list.
Market size 14Growth 8Conversion 48Competition 86Returns 96Price range 65Avg price 33Brand share 96Review moat 24Quality gap 67
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.62–£34.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,149.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£57K**
£57K/yr · 150K searches
**Growth**
**Bad****-34.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, silicone baking trays is a £57K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone baking trays market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**50 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**34%**
Top 20: 75%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**61%**
- Aschef11% - Navani7% - SILIVO7% - Zuvo5% - Yhuasia5% - huipinghu5%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -34.2% search growth over the last 90 days.
6K4KOct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-baking-trays/trend)
## **Top silicone baking trays search terms**
- **cake mould**37K/yr-30.7%0.4% conv. - **silicone baking trays**39K/yr-32.4%3.0% conv. - **cake moulds for baking**16K/yr-35.9%0.4% conv. - **silicone bakeware**12K/yr-25.2%1.0% conv. - **silicone cake tins**13K/yr-54.9%2.3% conv. - **silicone baking set**10K/yr-40.0%1.7% conv. - **silicone baking trays for oven**7K/yr-27.6%2.1% conv. - **silicone trays for baking**8K/yr-37.6%3.0% conv. - **silicone cake tins for baking**6K/yr-20.7%3.6% conv. - **silicon cake mould**2K/yr-7.1%0.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-baking-trays/search-terms)
## **Top silicone baking trays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£3K8%£5K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Economical 7in1 Nonstick Silicone Baking Cake Pan Tin Tray Sheet Mould Set for Oven Heat Resistant Bakeware Supplies Mold Tools Kit for Pancake Crepe Cupcake Bread Loaf Muffin Scones Utensil**Aschef**£17.35**4.6★2,580 rev](https://www.amazon.co.uk/dp/B08K2QWHRR) [2**Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS**Navani**£7.25**4.5★156 rev](https://www.amazon.co.uk/dp/B0CXCDXXT5) [3**8 Inch Silicone Brownie Baking Tins 2 Pack Square Cake Tins for Traybakes**SILIVO**£10.77**4.5★3,359 rev](https://www.amazon.co.uk/dp/B08DD7DBP6) [4**Baking Tray Oven Tray Baking Trays for Oven Square Baking Tray Silicone Square Cake Pan Silicone Baking Tray Non Stick Brownie Tin with Silicone Handle Grips for Brownie Cake Bread Pie**Yhuasia**£10.07**4.7★7 rev](https://www.amazon.co.uk/dp/B0DB1R6LS4) [5**huipinghu 2Pcs 8 Inch Silicone Cake Tins for Baking Silicone Cake Moulds Non-Stick Round Cake Baking Pan Quick Release Suitable Baking Tray for Cakes Puddings Bread Muffins**huipinghu**£5.91**4.2★72 rev](https://www.amazon.co.uk/dp/B0D9LB1XSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DXPETA 3 Pcs Silicone Baking Trays Non-Stick Square and Round Silicone Baking Moulds Flexible Brownie Tray for Home Baking Multipurpose Kitchen Storage Solution (Red)**DXPETA**£8.78**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GWV5MNZK) [**JUVENPROTO 6 in 1 Silicone Baking Pan Tin Plate Oven Mold Kits Heat Resistant Baking Pan Supplies Mold Toolkit for Cake Pancakes Cream Cupcakes Breads Muffins and Oven Utensils**JUVENPROTO**£16.25**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GJSPTT7S) [**39 PCS Silicone Bakeware Set Nonstick Silicone Baking Trays Cake Pan Tin Set with Round Square Pan Donut Bread Loaf Muffin Sheet Cupcake Moulds**YuleNova**£20.61**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GFCXZZT8) [**GREENSAPPIRE 7in1 Silicone Baking Set 5 Silicone Molds 2 Silicones Brush Nonstick Baking Cake Pan Tray Sheet Mould Set for Oven for Pancake Crepe Cupcake Bread Loaf Muffin Scones Utensil**GREENSAPPIRE**£11.23**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FSL7DRL5) [**2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)**Cisyia**£6.88**27 rev1y ago](https://www.amazon.co.uk/dp/B0DM2R5G5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUVENPROTO 6 in 1 Silicone Baking Pan Tin Plate Oven Mold Kits Heat Resistant Baking Pan Supplies Mold Toolkit for Cake Pancakes Cream Cupcakes Breads Muffins and Oven Utensils**JUVENPROTO**£16.25**4.9★**▲ 379%**](https://www.amazon.co.uk/dp/B0GJSPTT7S) [**DXPETA 3 Pcs Silicone Baking Trays Non-Stick Square and Round Silicone Baking Moulds Flexible Brownie Tray for Home Baking Multipurpose Kitchen Storage Solution (Red)**DXPETA**£8.78**5.0★**▲ 376%**](https://www.amazon.co.uk/dp/B0GWV5MNZK) [**Amazon Basics Rectangular Silicone Baking Mat Old Standard 2 Count 42L x 29.5W cm New Beige/Gray**Amazon Basics**£5.29**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B0725GYNG6) [**39 PCS Silicone Bakeware Set Nonstick Silicone Baking Trays Cake Pan Tin Set with Round Square Pan Donut Bread Loaf Muffin Sheet Cupcake Moulds**YuleNova**£20.61**4.5★**▲ 178%**](https://www.amazon.co.uk/dp/B0GFCXZZT8) [**Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS**Navani**£7.25**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B0CXCDXXT5)
**~~View all trending →~~**
## **What buyers say about silicone baking trays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great comprehensive set that is easy to stor”*
**Ease Of Cleaning**13%
*“cleans up nicely”*
**Baking**11%
*“Good for baking”*
**Value For Money**11%
*“Great value”*
**Size-Overall**8%
*“These are fantastic small”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“Just what I wanted”*
**Cooking Experience**4%
*“sponges cook well in them”*
**Adhesion/Stickiness**2%
*“Great non stick”*
**Durability**2%
*“it seems pretty durable”*
### **What buyers complain about **
**Size-Overall**18%
*“The tins are a bit small”*
**Strength**13%
*“Very flimsy”*
**Quality-Overall**10%
*“It's a much lower quality product”*
**Thickness**9%
*“not deep enough”*
**Ease Of Cleaning**5%
*“Hard to clean”*
**Leak-Proof**3%
*“Leakage Issue”*
**Ease Of Use**3%
*“Too floppy to use”*
**Advertised Vs Actual Product**3%
*“Not a muffin tray as says in description”*
**Adhesion/Stickiness**3%
*“a little bit sticky”*
**Material Quality**3%
*“I was expecting two conventional baking sheets not some strange material ones”*
### **Top return reasons **
**Size-Overall**64%
**Strength**7%
**Quality-Overall**7%
**Thin**4%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Value For Money**2%
**Thickness**2%
**Compatibility-Overall**1%
**Smell**1%
## **Common questions**
- **Is silicone baking trays profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 62 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the silicone baking trays niche?**
- 50 brands and 62 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in silicone baking trays?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
- **What does it cost to enter the silicone baking trays niche?**
- Listings span £4.62–£34.08; the average listing price is £9.93 (sweet spot $15–$100). The average incumbent carries 6,150 reviews — the moat a new listing must climb.
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