---
title: "Silicone Air Fryer Liner — £405K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silicone-air-fryer-liner"
last_updated: "2026-07-31T14:43:58.535Z"
locale: en
meta:
description: "Niche score 52/100 · £405K/yr market · 699K searches/yr. Prices mostly outside the sweet spot ($3.73–$13.91) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £405K/yr market · 699K searches/yr. Prices mostly outside the sweet spot ($3.73–$13.91) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Air Fryer Liner — £405K/yr Amazon UK Niche (2026) - Flapen"
---
# **silicone air fryer liner**
**Worth a look**
Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.73–$13.91) keeps it on the watch list.
Market size 56Growth 18Conversion 83Competition 43Returns 92Price range 0Avg price 18Brand share 74Review moat 42Quality gap 62
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£405K**
£405K/yr · 699K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,287.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.73–£13.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone air fryer liner is a £405K/yr Amazon United Kingdom market (699K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone air fryer liner market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£383K–£510K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**34%**
- PINTAUR23% - Masgarlan17% - MHDCLY8% - YQL7% - Vinuwu6% - Yikki5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silicone-air-fryer-liner/trend)
## **Top silicone air fryer liner search terms**
- **air fryer liners silicone**202K/yr+23.2%9.0% conv. - **silicone air fryer liner**180K/yr-31.6%7.3% conv. - **airfryer silicone liners**52K/yr-2.2%8.8% conv. - **silicone air fryer liners**38K/yr-35.9%7.5% conv. - **air fryer silicone liner**34K/yr-32.1%7.8% conv. - **ninja air fryer silicone liners**32K/yr-30.7%7.6% conv. - **silicone airfryer liners**9K/yr+31.3%8.3% conv. - **silicone trays for air fryer**14K/yr-8.5%7.0% conv. - **silicone air fryer liner ninja**20K/yr-46.3%9.7% conv. - **ninja silicone air fryer liners**17K/yr-19.0%8.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silicone-air-fryer-liner/search-terms)
## **Top silicone air fryer liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£40K20%£81K30%£121K40%£162K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin**PINTAUR**£7.15**4.6★7,091 rev](https://www.amazon.co.uk/dp/B0CN6FYFVG) [2**Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories**Masgarlan**£6.57**4.6★2,381 rev](https://www.amazon.co.uk/dp/B0F9K9YNKH) [3**Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer**MHDCLY**£3.73**4.3★99 rev](https://www.amazon.co.uk/dp/B0G3FLJ6FM) [4**Vinuwu 2Pack Silicone Air Fryer Liners Accessories for Ninja Foodi**Vinuwu**£4.68**4.2★1,940 rev](https://www.amazon.co.uk/dp/B0DG5D5PC9) [5**Yikki 2 Pack Silicone Air Fryer Liners Reusable Airfryer Accessories**Yikki**£4.41**4.4★6,433 rev](https://www.amazon.co.uk/dp/B09Z214MSR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer**MHDCLY**£3.73**99 rev8mo ago](https://www.amazon.co.uk/dp/B0G3FLJ6FM) [**GRIFEMA 2 Pack Silicone Air Fryer Liner 5-8L for COSORI Ninja Black**GRIFEMA**£6.09**592 rev10mo ago](https://www.amazon.co.uk/dp/B0F6T45G5S) [**PORTENTUM Rectangular Silicone Air Fryer Liners Set of 2 Reusable Foldable Trays LFGB and BPA-Free for Ninja AF300UK AF451UK AF400UK SL400UK 9.5L Tower 9L EMtronics for All 8.5-9.5 L Foodi Max**PORTENTUM**£4.68**969 rev1y ago](https://www.amazon.co.uk/dp/B0FCGC5LSN) [**Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories**Masgarlan**£6.57**2,381 rev1y ago](https://www.amazon.co.uk/dp/B0F9K9YNKH) [**Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories**Xaarmonex**£6.68**850 rev1y ago](https://www.amazon.co.uk/dp/B0DNYTZH29)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin**PINTAUR**£7.15**4.6★**▲ 175%**](https://www.amazon.co.uk/dp/B0CN6FYFVG) [**Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer**MHDCLY**£3.73**4.3★**▲ 175%**](https://www.amazon.co.uk/dp/B0G3FLJ6FM) [**GRIFEMA 2 Pack Silicone Air Fryer Liner 5-8L for COSORI Ninja Black**GRIFEMA**£6.09**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B0F6T45G5S) [**Vicloon 2pcs Air Fryer Silicone Pot 7.8inch Supersoft Resuable Silicone Square Air Fryer Liners Air Fryer Silicone Liner Replacement of Parchment Liner Paper Air Fryer Basket Fits Air Fryer (Grey)**Vicloon**£5.17**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B0BLY79V1K) [**Diboniur Silicone Air Fryer Liner Square 2 Pack 8 Inch Reusable Airfryer Liners Silicone Air Fryer Accessories Airfryer Silicone Baking Tray Basket for Ninja Tower COSORI (Gray and Black)**Diboniur**£5.83**4.5★**▲ 10%**](https://www.amazon.co.uk/dp/B0D9CSGYYP)
**~~View all trending →~~**
## **What buyers say about silicone air fryer liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Solid quality product”*
**Size-Overall**17%
*“Fits drawers perfectly”*
**Ease Of Cleaning**14%
*“Easy clean”*
**Frying Quality**12%
*“Great accessory for the fryer”*
**Value For Money**9%
*“Good for the price”*
**Advertised Vs Actual Product**8%
*“Just what I needed”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**3%
*“Great sturdy product”*
**Thickness**1%
*“thick enough”*
**Durability**1%
*“Very durable”*
### **What buyers complain about **
**Size-Overall**21%
*“Smaller than my drawers”*
**Quality-Overall**9%
*“Not the quality I was expecting”*
**Strength**9%
*“Very flimsy”*
**Ease Of Cleaning**7%
*“Impossible to clean”*
**Thickness**6%
*“Not as thick as they looked”*
**Cooking Experience**3%
*“Takes slightly longer cooking time”*
**Handle Quality**3%
*“Handle broke on first use”*
**Thin**2%
*“Thin”*
**Heating**2%
*“they get super hot so are impossible to remove using the handles”*
**Heat Resistance**2%
*“Gets very hot”*
### **Top return reasons **
**Size-Overall**74%
**Strength**6%
**Quality-Overall**5%
**Thin**3%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**2%
**Smell**2%
**Functionality-Overall**2%
**Material Quality**1%
**Value For Money**1%
## **Common questions**
- **Is silicone air fryer liner profitable to sell on Amazon United Kingdom?**
- The niche generates £405K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the silicone air fryer liner niche?**
- 20 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in silicone air fryer liner?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
- **When does demand for silicone air fryer liner peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the silicone air fryer liner niche?**
- Listings span £3.73–£13.91; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 2,287 reviews — the moat a new listing must climb.
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