---
title: "Silentnight Single Mattress — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silentnight-single-mattress"
last_updated: "2026-07-31T15:38:40.595Z"
locale: en
meta:
description: "Niche score 31/100 · £56K/yr market · 18K searches/yr · £125.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £56K/yr market · 18K searches/yr · £125.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silentnight Single Mattress — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **silentnight single mattress**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 15Conversion 30Competition 27Returns 85Price range 17Avg price 66Brand share 0Review moat 48Quality gap 52
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£125.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,668.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****£73.61–£233.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£56K**
£56K/yr · 18K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, silentnight single mattress is a £56K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silentnight single mattress market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£63K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Silentnight84% - TeQsli7% - Vesgantti5% - Hieptos2% - Belbbos2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — -21.0% search growth over the last 90 days.
300200Prime Day '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/silentnight-single-mattress/trend)
## **Top silentnight single mattress search terms**
- **silentnight single mattress**6K/yr-17.9%1.1% conv. - **silent night single mattresses**5K/yr-23.6%2.1% conv. - **single mattress silentnight**5K/yr-25.6%0.3% conv. - **silent night single mattress**3K/yr-16.7%1.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silentnight-single-mattress/search-terms)
## **Top silentnight single mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silentnight Pocket Essentials 1000 Pocket Spring Mattress Single**Silentnight**£138.64**4.4★769 rev](https://www.amazon.co.uk/dp/B0066KUMRE) [2**Silentnight 800 Eco Comfort Mattress | Medium | Single**Silentnight**£159.36**4.4★2,126 rev](https://www.amazon.co.uk/dp/B07H2WG428) [3**Silentnight Comfort Rolled Foam Mattress | Medium Soft White Single**Silentnight**£96.97**4.2★3,570 rev](https://www.amazon.co.uk/dp/B006MUTMEM) [4**Silentnight Miracoil Ortho Mattress | Extra Firm | Single**Silentnight**£137.76**4.1★1,551 rev](https://www.amazon.co.uk/dp/B00ATOGVAU) [5**Silentnight Kids Snooze Bonnell Eco Mattress**Silentnight**£123.69**4.8★21 rev](https://www.amazon.co.uk/dp/B0CYQ3D8RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Belbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain**Belbbos**£101.88**31 rev4mo ago](https://www.amazon.co.uk/dp/B0GRV2X1RT) [**Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep**Hieptos**£73.61**69 rev7mo ago](https://www.amazon.co.uk/dp/B0G4ZT8TMX) [**Silentnight Kids Snooze Bonnell Eco Mattress**Silentnight**£123.69**21 rev2y ago](https://www.amazon.co.uk/dp/B0CYQ3D8RC) [**Silentnight Kids Comfort Eco Mattress**Silentnight**£128.81**18 rev2y ago](https://www.amazon.co.uk/dp/B0CYQ41ZQM) [**TeQsli 3FT Single Mattress 10 Inch Gel Memory Foam Pocket Spring Hybrid Medium Firm Back Pain & Pressure Relief - Edge Support & OEKO-TEX Certified 90x190x25cm**TeQsli**£78.74**1,399 rev4y ago](https://www.amazon.co.uk/dp/B09XJZX5FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Belbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain**Belbbos**£101.88**4.9★**▲ 492%**](https://www.amazon.co.uk/dp/B0GRV2X1RT) [**Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep**Hieptos**£73.61**4.1★**▲ 322%**](https://www.amazon.co.uk/dp/B0G4ZT8TMX) [**Silentnight 800 Eco Comfort Mattress | Medium | Single**Silentnight**£159.36**4.4★**▲ 253%**](https://www.amazon.co.uk/dp/B07H2WG428) [**Silentnight 3 Zone Memory Foam Rolled Mattress Made in the UK Medium Single White**Silentnight**£128.22**4.2★**▲ 41%**](https://www.amazon.co.uk/dp/B008I1E2MU) [**Silentnight Easy Living Posture Support Miracoil Mattress - FIRM - Single White 25CEDS090MM0001**Silentnight**£123.70**4.3★**▲ 37%**](https://www.amazon.co.uk/dp/B094YB1SLY)
**~~View all trending →~~**
## **What buyers say about silentnight single mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“it is a really comfortable mattress”*
**Quality-Overall**17%
*“Excellent quality mattress”*
**Value For Money**14%
*“For the price”*
**Foam**11%
*“Amazing quality mattress”*
**Soft Feel**5%
*“Soft Mattresss good value for money”*
**Cushion**3%
*“with enough cushioning from the foam layers to make it comfortable”*
**Thickness**3%
*“Incredibly thick and comfortable”*
**Size-Overall**2%
*“fits perfectly”*
**Ease Of Use**2%
*“For easy care”*
**Sags/Sinks**2%
*“The foam layers add a comfortable surface without excessive sink”*
### **What buyers complain about **
**Thickness**9%
*“Very thick and heavy like a loaf of bread”*
**Quality-Overall**8%
*“Really good quality just a lot too hard”*
**Foam**8%
*“The it just becomes a big soft squidgy piece of foam”*
**Soft Feel**5%
*“Far to soft”*
**Hard Feel**5%
*“A bit too hard”*
**Size-Overall**5%
*“Slightly shorter than super king base”*
**Advertised Vs Actual Product**4%
*“DO NOT BUY THIS MATTRESS FALSE ADVERTISING”*
**Comfort-Overall**4%
*“I was disappointed in this mattress”*
**Weight Heavy**4%
*“This item is heavy”*
**Sags/Sinks**4%
*“at no more than 50kg will find a firm mattress quite painful as I just won't sink in”*
### **Top return reasons **
**Size-Overall**35%
**Hard Feel**10%
**Comfort-Overall**10%
**Quality-Overall**7%
**Thickness**6%
**Soft Feel**5%
**Advertised Vs Actual Product**5%
**Cushion**2%
**Strength**2%
**Height**2%
## **Common questions**
- **Is silentnight single mattress profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the silentnight single mattress niche?**
- 5 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in silentnight single mattress?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Foam. The return rate is 1.5%.
- **What does it cost to enter the silentnight single mattress niche?**
- Listings span £73.61–£233.18; the average listing price is £125.89 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.
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