---
title: "Silent Night Electric Blanket Single — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/silent-night-electric-blanket-single"
last_updated: "2026-07-31T16:44:29.483Z"
locale: en
meta:
description: "Niche score 33/100 · £35K/yr market · 35K searches/yr · £20.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £35K/yr market · 35K searches/yr · £20.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silent Night Electric Blanket Single — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **silent night electric blanket single**
**Skip it**
Soft demand (-73.4% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 58Competition 24Returns 42Price range 76Avg price 88Brand share 22Review moat 24Quality gap 67
**Avg price**
**Great****£20.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.45–£32.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,809.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£35K**
£35K/yr · 35K searches
**Growth**
**Bad****-73.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silent night electric blanket single is a £35K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silent night electric blanket single market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **55%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**14%**
- Silentnight45% - Morphy Richards18% - Status7% - EMtronics6% - Dreamcatcher5% - TLGREEN5% - Open — no brand owns it (3 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -73.4% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 28.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/silent-night-electric-blanket-single/trend)
## **Top silent night electric blanket single search terms**
- **electric underblanket single**11K/yr-79.1%4.8% conv. - **silent night electric blanket single**5K/yr-41.6%5.1% conv. - **single electric blanket with timer**9K/yr-76.1%4.0% conv. - **heated underblanket single**5K/yr-77.2%4.2% conv. - **single electric underblanket**5K/yr-67.5%5.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/silent-night-electric-blanket-single/search-terms)
## **Top silent night electric blanket single products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm**Silentnight**£21.25**4.4★43,156 rev](https://www.amazon.co.uk/dp/B00L67CZ9U) [2**Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120**Morphy Richards**£17.30**4.4★204 rev](https://www.amazon.co.uk/dp/B0FR5LS6BJ) [3**Silentnight Easi-Heat Electric Blanket Single**Silentnight**£23.28**4.3★251 rev](https://www.amazon.co.uk/dp/B07XGW2CQJ) [4**Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)**Status**£9.45**4.1★1,455 rev](https://www.amazon.co.uk/dp/B00EO2VR5C) [5**EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm**EMtronics**£11.57**4.3★1,090 rev](https://www.amazon.co.uk/dp/B0CRWMDBLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120**Morphy Richards**£17.30**204 rev9mo ago](https://www.amazon.co.uk/dp/B0FR5LS6BJ) [**Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020**Morphy Richards**£26.78**204 rev9mo ago](https://www.amazon.co.uk/dp/B0FR5XSDWV) [**TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)**TLGREEN**£24.44**1,285 rev1y ago](https://www.amazon.co.uk/dp/B0FCRSR2KC) [**EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm**EMtronics**£11.57**1,090 rev2y ago](https://www.amazon.co.uk/dp/B0CRWMDBLK) [**Cozytek Single Electric Blanket 3 Heat Settings Machine Washable**Cozytek**£15.02**4,448 rev5y ago](https://www.amazon.co.uk/dp/B08M6B8RB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)**TLGREEN**£24.44**4.6★**▲ 551%**](https://www.amazon.co.uk/dp/B0FCRSR2KC) [**Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120**Morphy Richards**£17.30**4.4★**▲ 213%**](https://www.amazon.co.uk/dp/B0FR5LS6BJ) [**Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020**Morphy Richards**£26.78**4.4★**▲ 206%**](https://www.amazon.co.uk/dp/B0FR5XSDWV) [**Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)**Status**£9.45**4.1★**▲ 79%**](https://www.amazon.co.uk/dp/B00EO2VR5C) [**Dreamcatcher Single Electric Blanket Fully Fitted 3 Heat Settings**Dreamcatcher**£25.13**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B01I49T504)
**~~View all trending →~~**
## **What buyers say about silent night electric blanket single**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Excellent value for money”*
**Quality-Overall**16%
*“Excellent product”*
**Warmth**14%
*“Keeps you nice and warm”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**8%
*“Working very well”*
**Heating**8%
*“Extremely fast heating up”*
**Advertised Vs Actual Product**7%
*“everything as advertised”*
**Size-Overall**6%
*“Excellent very happy and fits perfectly”*
**Comfort-Overall**5%
*“Comfortable”*
**Sleep Quality**2%
*“the blanket was comfortable to sleep on. no lumps or bumps”*
### **What buyers complain about **
**Durability**18%
*“Stoped working after 3days of use”*
**Heating**18%
*“Takes ages to heat up”*
**Size-Overall**14%
*“Its good just doesn't fit”*
**Functionality-Overall**8%
*“Ot happy stoped working may just be a one off as bought 2 other still ok”*
**Warmth**7%
*“This blanket does not get warm at all”*
**Quality-Overall**7%
*“For a high quality brand, this looks and feels cheap”*
**Value For Money**3%
*“can be found at a cheaper price”*
**Comfort-Overall**3%
*“uncomfortable”*
**Alarm/Timer Accuracy**2%
*“Faulty timer”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions are confusing”*
### **Top return reasons **
**Heating**25%
**Size-Overall**24%
**Functionality-Overall**18%
**Warmth**7%
**Defective Material/Parts**6%
**Durability**4%
**Compatibility-Overall**3%
**Quality-Overall**2%
**Comfort-Overall**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is silent night electric blanket single profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -73.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the silent night electric blanket single niche?**
- 9 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in silent night electric blanket single?**
- Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 3.6%.
- **When does demand for silent night electric blanket single peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 28.5× the quietest.
- **What does it cost to enter the silent night electric blanket single niche?**
- Listings span £9.45–£32.70; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 5,809 reviews — the moat a new listing must climb.
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