---
title: "Sieve — £650K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sieve"
last_updated: "2026-07-31T20:41:46.884Z"
locale: en
meta:
description: "Niche score 53/100 · £650K/yr market · 858K searches/yr. Prices mostly outside the sweet spot ($2.69–$15.30) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £650K/yr market · 858K searches/yr. Prices mostly outside the sweet spot ($2.69–$15.30) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sieve — £650K/yr Amazon UK Niche (2026) - Flapen"
---
# **sieve**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.69–$15.30) keeps it on the watch list.
Market size 66Growth 18Conversion 94Competition 37Returns 97Price range 2Avg price 18Brand share 54Review moat 42Quality gap 70
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£650K**
£650K/yr · 858K searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,253.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.47**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.69–£15.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sieve is a £650K/yr Amazon United Kingdom market (858K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sieve market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£518K–£647K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**20%**
- Tala20% - Chef Aid19% - Desirez2Door15% - Anaeat11% - Premier8% - Jojeys7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
20K15KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sieve/trend)
## **Top sieve search terms**
- **sieve**281K/yr-14.0%12.1% conv. - **strainer**122K/yr-15.5%4.6% conv. - **sieves and strainers**118K/yr-21.9%8.7% conv. - **siveve**34K/yr+3.2%12.5% conv. - **fine mesh strainer**32K/yr-8.2%3.1% conv. - **sieves for cooking**46K/yr-29.8%9.8% conv. - **sieves**28K/yr+3.4%3.4% conv. - **sieve stainless steel**16K/yr-9.1%9.8% conv. - **seive**25K/yr-20.0%12.7% conv. - **fine mesh sieve**22K/yr-9.0%6.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sieve/search-terms)
## **Top sieve products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£32K10%£65K15%£97K20%£130K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe**Tala**£2.69**4.4★767 rev](https://www.amazon.co.uk/dp/B0CC9RFGV1) [2**Sieve/Strainer (Pack of 3) | 8cm 12cm & 18cm | Marine-Grade Stainless Steel | Finest Mesh | Temperature-Proof | No Sharp Edges | Anti-Corrosive | Bend-Proof**Desirez2Door**£7.98**4.4★2,285 rev](https://www.amazon.co.uk/dp/B0947L1G6B) [3**Chef Aid 16cm Long Handled Metal Sieve Kitchen Essential Tool and Ideal for Straining draining Washing and Wide Range of Foods with a fine mesh for Ease of use**Chef Aid**£3.11**3.8★3,169 rev](https://www.amazon.co.uk/dp/B00537PI7U) [4**Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)**Anaeat**£7.32**4.4★2,397 rev](https://www.amazon.co.uk/dp/B0B1M1JT2J) [5**Sieves and Strainers Set - Metal Sieve Stainless Steel Fine Mesh Strainer | Pack of 3 | Kitchen Sieve Fine Mesh Sive Cooking Flour for Baking Rust Free Seive Dishwasher Safe SIV Colander**Jojeys**£6.82**4.5★5,411 rev](https://www.amazon.co.uk/dp/B08DLSFFCX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quelcc 8 PCS Drawstring Filter Bags 20 * 30cm Juice Strainer Bag Washable Nylon Strainer Bag Reusable Fine Mesh Straining Bag for Cooking Jam Making Yogurt Nut Milk Food Straining**Quelcc**£5.14**157 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4PBLVZ) [**Sieve Fine Mesh Strainer Food Filter Flour Sifter Sieve for Tea Pasta Noodles Spaghetti Rice Milk Tea Coffee Vegetable Cooking Baking Essentials Assorted Colour**NAEEM SONS**£4.13**70 rev1y ago](https://www.amazon.co.uk/dp/B0DJFW9NXD) [**Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe**Tala**£2.69**767 rev2y ago](https://www.amazon.co.uk/dp/B0CC9RFGV1) [**Fackelmann Initial Sieve Stainless Steel Fine Metal Mesh with Rim Long Handle for Sifting Straining & Draining Food Kitchen Strainer Flour & Icing Sugar Sifter Medium 15.5cm Diameter Colander**Fackelmann**£4.28**1,527 rev2y ago](https://www.amazon.co.uk/dp/B0CF5S85CS) [**Fackelmann Initial Sieve Stainless Steel Fine Metal Mesh with Rim Long Handle for Sifting Straining & Draining Food Kitchen Drainer Pasta & Rice Strainer Large 20cm Diameter Colander**Fackelmann**£5.28**1,527 rev2y ago](https://www.amazon.co.uk/dp/B0CF5QC25X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quelcc 8 PCS Drawstring Filter Bags 20 * 30cm Juice Strainer Bag Washable Nylon Strainer Bag Reusable Fine Mesh Straining Bag for Cooking Jam Making Yogurt Nut Milk Food Straining**Quelcc**£5.14**4.8★**▲ 210%**](https://www.amazon.co.uk/dp/B0DQ4PBLVZ) [**Sieves and Strainers Set - 20 cm Pack of 1 - Metal Sieve Stainless Steel Fine Mesh Strainer | Kitchen Sieve Fine Mesh Sive Cooking Flour for Baking Rust Free Seive Dishwasher Safe SIV**Jojeys**£5.94**4.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0B2RYVC8F) [**KitchenCraft Stainless Steel 18cm Round Sieve**KitchenCraft**£8.12**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B000YJB8TE) [**Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe**Tala**£2.69**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0CC9RFGV1) [**Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)**Anaeat**£7.32**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0B1M1JT2J)
**~~View all trending →~~**
## **What buyers say about sieve**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great product very pleased with purchase”*
**Value For Money**14%
*“Good Value”*
**Size-Overall**12%
*“Good size”*
**Strength**8%
*“with sturdy handles that make them easy to hold”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Rusts/Corrodes**3%
*“rust-resistant”*
**Ease Of Use**3%
*“Easy to use”*
**Weight Light**2%
*“Lightweight,”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Quality-Overall**18%
*“Absolutely rubbish quality”*
**Rusts/Corrodes**18%
*“Instantly started rusting”*
**Size-Overall**12%
*“Not fit for purpose”*
**Durability**10%
*“Broke”*
**Strength**8%
*“a bit flimsy”*
**Handle Quality**7%
*“Bad handle”*
**Value For Money**3%
*“Cheap”*
**Material Quality**2%
*“Given the cheap nature of the materials”*
**Ease Of Cleaning**2%
*“They don't clean very easy apart from that they are ok”*
**Thickness**1%
*“they are not as deep as we thought they would be”*
### **Top return reasons **
**Size-Overall**55%
**Quality-Overall**9%
**Advertised Vs Actual Product**5%
**Strength**5%
**Handle Quality**4%
**Thickness**4%
**Defective Material/Parts**3%
**Rusts/Corrodes**2%
**Durability**2%
**Thin**1%
## **Common questions**
- **Is sieve profitable to sell on Amazon United Kingdom?**
- The niche generates £650K/yr across 21 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sieve niche?**
- 15 brands and 44 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in sieve?**
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Size-Overall. The return rate is 0.6%.
- **When does demand for sieve peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sieve niche?**
- Listings span £2.69–£15.30; the average listing price is £6.47 (sweet spot $15–$100). The average incumbent carries 2,254 reviews — the moat a new listing must climb.
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