---
title: "Shredded Tissue Paper — £194K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/shredded-tissue-paper"
last_updated: "2026-07-31T17:31:06.285Z"
locale: en
meta:
description: "Niche score 53/100 · £194K/yr market · 428K searches/yr. Prices mostly outside the sweet spot ($1.86–$15.05) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £194K/yr market · 428K searches/yr. Prices mostly outside the sweet spot ($1.86–$15.05) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shredded Tissue Paper — £194K/yr Amazon UK Niche (2026) - Flapen"
---
# **shredded tissue paper**
**Worth a look**
Shows low returns (0.9%), but prices mostly outside the sweet spot ($1.86–$15.05) keeps it on the watch list.
Market size 38Growth 9Conversion 78Competition 81Returns 96Price range 0Avg price 16Brand share 90Review moat 88Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****232.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£194K**
£194K/yr · 428K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.86**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.86–£15.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, shredded tissue paper is a £194K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shredded tissue paper market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£176K–£234K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **79%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**45%**
Top 20: 89%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**50%**
- JeeMooTown15% - ENOCENT9% - LABUYI8% - Darbermu7% - Vaktop6% - HXJDAM5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/shredded-tissue-paper/trend)
## **Top shredded tissue paper search terms**
- **shredded tissue paper**201K/yr-34.2%6.1% conv. - **shredded paper**62K/yr-30.1%3.9% conv. - **shredded paper for gift boxes**58K/yr-24.8%6.7% conv. - **shredded tissue paper for gift boxes**17K/yr-28.4%6.2% conv. - **hamper filling**19K/yr-19.4%7.6% conv. - **tissue paper shredded**11K/yr-30.2%7.4% conv. - **gift box filling shredded paper**8K/yr-55.5%7.9% conv. - **box filler**5K/yr-11.4%3.6% conv. - **shredded tissue**6K/yr-35.1%6.1% conv. - **shredded paper for hampers**8K/yr-25.4%4.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/shredded-tissue-paper/search-terms)
## **Top shredded tissue paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£17K12%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**500g Brown Shredded Tissue Paper for Gift Boxes Dust-free Brown Shredded Paper for Hampers Soft to the Touch Ideal Hamper Filling & Gift Packaging Filler**JeeMooTown**£9.35**4.7★1,202 rev](https://www.amazon.co.uk/dp/B09LLW2SW5) [2**50g Shredded Tissue Paper Raffia Gift Filler Paper Shreds(White)**LABUYI**£3.41**4.2★387 rev](https://www.amazon.co.uk/dp/B0C6TC4FY7) [3**White Shredded Tissue Paper 100g - Soft Gift Box & Hamper Filling for Birthdays Weddings Easter Christmas Anniversaries and Luxury Presentations**ENOCENT**£5.00**4.6★389 rev](https://www.amazon.co.uk/dp/B0F5M4GJTT) [4**500g White Shredded Tissue Paper White Shredded Paper for Hampers Soft to the Touch Ideal Hamper Filling and Gift Packaging Filler**JeeMooTown**£9.33**4.7★1,202 rev](https://www.amazon.co.uk/dp/B0996226JY) [5**100g Khaki Shredded Tissue Paper for Gift Boxes Decoration Empty Gift Box Filling Paper Filler Paper for Valentines Day Christmas Birthday Gift Decorations DIY Gift Packaging**Darbermu**£5.16**4.5★327 rev](https://www.amazon.co.uk/dp/B0BMXH9NZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qcdou Shredded Tissue Paper for Gift Boxes White 100g Shredded Paper for Hampers Soft to the Touch for Hamper Filling and DIY Gift Packaging Filler for Birthday Christmas Wedding**Qcdou**£3.28**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G6SMX5RB) [**Upgraded Brown Shredded Tissue Paper for Gift Boxes Filling Eco Hampers Basket Stuffing Filler Paper Shred for Valentines Day Birthday Gift Decorations DIY Gift Packaging 150g**Bonkee**£4.85**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FY6L485P) [**300g White Shredded Tissue Paper For Gift Boxes Shredded Paper For Gift Boxes White Tissue Paper Hamper Filling Hamper Box for Valentines Day Birthday Gift Decorations DIY Gift Packaging**louuuou**£7.13**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FLK1JWCG) [**White Shredded Tissue Paper 100g - Soft Gift Box & Hamper Filling for Birthdays Weddings Easter Christmas Anniversaries and Luxury Presentations**ENOCENT**£5.00**389 rev1y ago](https://www.amazon.co.uk/dp/B0F5M4GJTT) [**100g Brown Shredded Tissue Paper for Gift Boxes Hampers and Gift Bags Ideal Hamper Filling Suitable for Birthday Anniversary Wedding Party New Year All Occasions**ENOCENT**£5.30**389 rev1y ago](https://www.amazon.co.uk/dp/B0F5LNWTBV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qcdou Shredded Tissue Paper for Gift Boxes White 100g Shredded Paper for Hampers Soft to the Touch for Hamper Filling and DIY Gift Packaging Filler for Birthday Christmas Wedding**Qcdou**£3.28**4.6★**▲ 295%**](https://www.amazon.co.uk/dp/B0G6SMX5RB) [**Glick Shredded White Tissue Paper 30 Grams White Shredded Tissue Perfect for use in Gift Wrapping**Glick**£2.36**5.0★**▲ 203%**](https://www.amazon.co.uk/dp/B0F3J8YZ7J) [**300g Coloured Shredded Tissue Paper 6 Colors Shredded Paper for Hampers Soft Hamper Filling Hamper Stuffing with 1 Blessing Greeting Card for Gift Boxes Party Decorations**kayqbonke**£7.43**4.7★**▲ 202%**](https://www.amazon.co.uk/dp/B0DRNPRRVC) [**Shredded Tissue Paper - Vaktop 120g Shredded Paper Multicoloured Raffia Paper Shreds Easter Basket Grass - for Gift Boxes Hamper Filling and Packging Party Supplies Accessories (6 Colours)**Vaktop**£4.38**4.5★**▲ 175%**](https://www.amazon.co.uk/dp/B09N79HSZQ) [**White Shredded Tissue Paper 100g - Soft Gift Box & Hamper Filling for Birthdays Weddings Easter Christmas Anniversaries and Luxury Presentations**ENOCENT**£5.00**4.6★**▲ 170%**](https://www.amazon.co.uk/dp/B0F5M4GJTT)
**~~View all trending →~~**
## **What buyers say about shredded tissue paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Quality great and colours very bright”*
**Gifting Purpose**17%
*“Perfect for gift boxes and special occasions”*
**Value For Money**13%
*“Reasonable price too”*
**Color**11%
*“Good choice of colours...can recommend”*
**Advertised Vs Actual Product**8%
*“As described”*
**Stretchability/Expandability/Elasticity**3%
*“it soon starts expanding”*
**Soft Feel**3%
*“still soft and easy to arrange”*
**Size-Overall**2%
*“Perfect for small basket”*
**Ease Of Use**2%
*“Easy to use”*
**Storage Capacity**2%
*“fills up space easily”*
### **What buyers complain about **
**Size-Overall**30%
*“Tiny”*
**Quality-Overall**20%
*“Rubbish”*
**Value For Money**11%
*“There's not enough value for money here to bring me back to buy again”*
**Advertised Vs Actual Product**10%
*“It's hard to tell from the description or the images”*
**Hard Feel**7%
*“It is very difficult to pull some out”*
**Ease Of Use**7%
*“It is very difficult to pull some out”*
### **Top return reasons **
**Color**47%
**Size-Overall**11%
**Value For Money**9%
**Quality-Overall**9%
**Thin**6%
**Smell**4%
**Material Quality**3%
**Product Condition**2%
**Advertised Vs Actual Product**2%
**Ease Of Cleaning**1%
## **Common questions**
- **Is shredded tissue paper profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 53 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the shredded tissue paper niche?**
- 37 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in shredded tissue paper?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for shredded tissue paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the shredded tissue paper niche?**
- Listings span £1.86–£15.05; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.
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