---
title: "Shower Mat — £731K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/shower-mat"
last_updated: "2026-07-31T14:31:47.714Z"
locale: en
meta:
description: "Niche score 55/100 · £731K/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($5.03–$15.31) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £731K/yr market · 1.3M searches/yr. Prices mostly outside the sweet spot ($5.03–$15.31) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shower Mat — £731K/yr Amazon UK Niche (2026) - Flapen"
---
# **shower mat**
**Worth a look**
Shows low returns (0.8%), but prices mostly outside the sweet spot ($5.03–$15.31) keeps it on the watch list.
Market size 70Growth 34Conversion 67Competition 72Returns 96Price range 3Avg price 27Brand share 47Review moat 34Quality gap 43
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£731K**
£731K/yr · 1.3M searches
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,112.81**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.03–£15.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shower mat is a £731K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shower mat market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£557K–£742K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**19%**
- HITSLAM35% - XIYUNTE14% - Homerella10% - MOONLIGHT2001510% - Croydex7% - Venuso3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/shower-mat/trend)
## **Top shower mat search terms**
- **shower mat**500K/yr+30.4%4.1% conv. - **shower mat non slip anti mould**230K/yr-21.3%5.6% conv. - **non slip shower mat**141K/yr+13.4%5.0% conv. - **shower mats for inside shower**96K/yr-21.9%3.5% conv. - **shower mats**67K/yr+3.5%2.6% conv. - **non slip shower mats for inside shower**44K/yr+4.5%4.1% conv. - **shower mats non slip anti mould for elderly**33K/yr-21.4%4.3% conv. - **anti slip shower mat**32K/yr-3.9%5.1% conv. - **shower mat non slip**28K/yr+18.2%4.2% conv. - **non-slip shower mat**17K/yr+28.7%3.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/shower-mat/search-terms)
## **Top shower mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£22K6%£44K9%£66K12%£88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear**HITSLAM**£8.00**4.6★8,160 rev](https://www.amazon.co.uk/dp/B09YY6J1VR) [2**MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)**MOONLIGHT20015**£7.15**4.4★3,279 rev](https://www.amazon.co.uk/dp/B0BWRWXG14) [3**HITSLAM Shower Mat Non Slip Anti Mould Bath Mat Anti Slip With Suction Cups and Drain Holes Square Shower Mat for Inside Shower 53 x 53cm Machine Washable Bath Mat for Tub Clear**HITSLAM**£6.95**4.4★1,204 rev](https://www.amazon.co.uk/dp/B0D47254KH) [4**HITSLAM Shower mat Non Slip 60 x 40 CM Non Slip Bath Mat with Drain Soft PVC Loofah Shower Bath Mat for Tub Quick Drying Shower Mat for Bathroom Grey**HITSLAM**£7.13**4.4★4,701 rev](https://www.amazon.co.uk/dp/B0BWJQW8GW) [5**Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)**Croydex**£5.03**4.4★5,631 rev](https://www.amazon.co.uk/dp/B000TAQGOU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smiry Shower Bath Mat Non Slip with Comfort Textured Surface 40 x 70 cm Cut-to-Fit Quick Drying for Inside Shower Machine Washable Bathtub Mat for Elderly Dark Grey**smiry**£10.07**79 rev9mo ago](https://www.amazon.co.uk/dp/B0FWW13H45) [**HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53cm Soft PVC Loofah Shower Mat for Inside Shower Bath Mat Anti Slip With Drain Quick Drying Shower Bath Mat Grey**HITSLAM**£7.55**942 rev1y ago](https://www.amazon.co.uk/dp/B0FFMVMNHP) [**HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53 cm TPE Bath Mat for Tub Anti Slip Bathroom Anti Slip Shower Mat With Suction Cups and Drain Holes Machine Washable Grey**HITSLAM**£7.51**670 rev1y ago](https://www.amazon.co.uk/dp/B0DMS3SQLT) [**Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats**Oxford Homeware**£6.79**646 rev2y ago](https://www.amazon.co.uk/dp/B0CC25ZC7H) [**HITSLAM Shower Mat Non Slip Anti Mould Bath Mat Anti Slip With Suction Cups and Drain Holes Square Shower Mat for Inside Shower 53 x 53cm Machine Washable Bath Mat for Tub Clear**HITSLAM**£6.95**1,204 rev2y ago](https://www.amazon.co.uk/dp/B0D47254KH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks**Homerella**£15.31**4.5★**▲ 153%**](https://www.amazon.co.uk/dp/B07PJMFBKF) [**ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White**ANSIO**£5.43**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B097N7ZL95) [**Homerella Non-Slip Shower Mat 53x53 cm - Shower Tray Insert Transparent**Homerella**£12.99**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B08TQQ6HQK) [**Smiry Shower Bath Mat Non Slip with Comfort Textured Surface 40 x 70 cm Cut-to-Fit Quick Drying for Inside Shower Machine Washable Bathtub Mat for Elderly Dark Grey**smiry**£10.07**4.5★**▲ 119%**](https://www.amazon.co.uk/dp/B0FWW13H45) [**HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53cm Soft PVC Loofah Shower Mat for Inside Shower Bath Mat Anti Slip With Drain Quick Drying Shower Bath Mat Grey**HITSLAM**£7.55**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0FFMVMNHP)
**~~View all trending →~~**
## **What buyers say about shower mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Quality mat”*
**Grip**14%
*“No slip”*
**Size-Overall**10%
*“Easy to fit”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**8%
*“Value for money”*
**Comfort-Overall**4%
*“Very comfortable”*
**Security**4%
*“Ensures complete safety”*
**Ease Of Cleaning**4%
*“It's brilliant and stays clean”*
**Soft Feel**3%
*“Lovely and soft”*
**Adhesion/Stickiness**3%
*“Sticks well”*
### **What buyers complain about **
**Grip**11%
*“Dangerous to use no grip”*
**Suction**6%
*“Suction cups don't work”*
**Size-Overall**6%
*“This mat is quite small”*
**Quality-Overall**4%
*“Shame, as anti mould quality is pretty good”*
**Advertised Vs Actual Product**4%
*“so not as described”*
**Adhesion/Stickiness**4%
*“we don't want to mark surface as they are adhesive”*
**Ease Of Cleaning**4%
*“Its not the easiest to remove to clean it”*
**Durability**4%
*“it broke it in half”*
**Hard Feel**3%
*“plastic is hard”*
**Ease Of Use**3%
*“Not User friendly”*
### **Top return reasons **
**Size-Overall**40%
**Color**13%
**Adhesion/Stickiness**7%
**Grip**6%
**Quality-Overall**5%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Hard Feel**2%
**Comfort-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is shower mat profitable to sell on Amazon United Kingdom?**
- The niche generates £731K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the shower mat niche?**
- 16 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in shower mat?**
- Top complaints mined from reviews: Grip, Suction, Size-Overall. The return rate is 0.8%.
- **When does demand for shower mat peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the shower mat niche?**
- Listings span £5.03–£15.31; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 3,113 reviews — the moat a new listing must climb.
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