---
title: "Shower Curtain — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/shower-curtain"
last_updated: "2026-07-31T14:35:45.075Z"
locale: en
meta:
description: "Niche score 50/100 · £1.4M/yr market · 4.1M searches/yr. Prices mostly outside the sweet spot ($3.35–$15.65) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £1.4M/yr market · 4.1M searches/yr. Prices mostly outside the sweet spot ($3.35–$15.65) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shower Curtain — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **shower curtain**
**Worth a look**
Shows low returns (0.9%), but prices mostly outside the sweet spot ($3.35–$15.65) keeps it on the watch list.
Market size 85Growth 18Conversion 52Competition 52Returns 96Price range 5Avg price 23Brand share 48Review moat 23Quality gap 50
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.4M**
£1.4M/yr · 4.1M searches
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,861.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.11**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.35–£15.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shower curtain is a £1.4M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shower curtain market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**19%**
- Amazon Basics23% - hzkais22% - ANSIO15% - EurCross11% - WELTRXE5% - VIROSA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
90K70KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/shower-curtain/trend)
## **Top shower curtain search terms**
- **shower curtain**3.1M/yr-13.4%2.9% conv. - **shower curtains**256K/yr-0.6%1.3% conv. - **shower curtains for bathroom**116K/yr-26.8%1.6% conv. - **extra long shower curtain**87K/yr-20.5%0.3% conv. - **bathroom curtains**76K/yr-11.4%1.6% conv. - **long shower curtain**54K/yr-14.4%1.0% conv. - **grey shower curtain**53K/yr-24.7%2.9% conv. - **weighted shower curtain**49K/yr-22.6%0.6% conv. - **shower curtain 200cm drop**37K/yr+7.7%1.1% conv. - **waterproof shower curtain**34K/yr-20.8%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/shower-curtain/search-terms)
## **Top shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£71K10%£141K15%£212K20%£283K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)**hzkais**£5.02**4.1★463 rev](https://www.amazon.co.uk/dp/B0F4K6KSL7) [2**Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 180 cm White**Amazon Basics**£5.56**4.6★41,138 rev](https://www.amazon.co.uk/dp/B01E6ZFV3U) [3**ANSIO Shower Curtain for Bathroom - Mould and Mildew Resistant - Solid White 180 x 180 cm (71 x 71 Inch) | Water Repellant Fabric | 100% Polyester**ANSIO**£5.85**4.6★16,827 rev](https://www.amazon.co.uk/dp/B074G44N25) [4**Shower Curtains Mould Proof Resistant EVA Waterproof Heavy Duty Bathroom Curtains with 5 Magnets 180 x 180 cm Cobblestone**EurCross**£12.27**4.4★4,374 rev](https://www.amazon.co.uk/dp/B06ZZFM477) [5**WELTRXE Shower Curtain Mould Proof Mildew Resistant Bathroom Curtain with 12 Hooks Waterproof Polyester Fabric Bathtub Curtain Weighted Hem Washable Quick Dry 183x183cm Green Leaves**WELTRXE**£8.83**4.5★2,715 rev](https://www.amazon.co.uk/dp/B0BFPKC62C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks Solid Color 180 x 180 cm(71 x 71 Inch)**hzkais**£4.93**463 rev1y ago](https://www.amazon.co.uk/dp/B0FFYN2CXX) [**hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)**hzkais**£5.02**463 rev1y ago](https://www.amazon.co.uk/dp/B0F4K6KSL7) [**ANSIO Shower Curtain Mould & Mildew Resistant PEVA Clear 180 x 180 cm Water Repellent Without Hooks**ANSIO**£3.35**16,827 rev1y ago](https://www.amazon.co.uk/dp/B0DY8BN7RG) [**BTTN Sage Green Waffle Shower Curtain Weighted Mould Proof Resistant Fabric Wet room Shower Curtains Heavy Duty Waterproof Washable Thick Cloth Shower Curtain Set with 12 Plastic Hooks(182 x 182cm)**BTTN**£15.65**783 rev1y ago](https://www.amazon.co.uk/dp/B0DL2KWKTT) [**ruitao Shower Curtain for Bathroom 100% PEVA Waterproof Anti-Mould Proof Resistant | Quick-Drying | Washable Bathroom Curtain | Includes 12 Pcs Curtain Hooks | 180 x 180 cm (71 x 71 Inch) | Foliage**ruitao**£4.83**838 rev1y ago](https://www.amazon.co.uk/dp/B0DK6DS7V5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks Solid Color 180 x 180 cm(71 x 71 Inch)**hzkais**£4.93**4.1★**▲ 314%**](https://www.amazon.co.uk/dp/B0FFYN2CXX) [**BTTN Sage Green Waffle Shower Curtain Weighted Mould Proof Resistant Fabric Wet room Shower Curtains Heavy Duty Waterproof Washable Thick Cloth Shower Curtain Set with 12 Plastic Hooks(182 x 182cm)**BTTN**£15.65**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0DL2KWKTT) [**ANSIO Shower Curtain Mould & Mildew Resistant PEVA Clear 180 x 180 cm Water Repellent Without Hooks**ANSIO**£3.35**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0DY8BN7RG) [**hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)**hzkais**£5.02**4.1★**▲ 56%**](https://www.amazon.co.uk/dp/B0F4K6KSL7) [**Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 200 cm White**Amazon Basics**£6.23**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B01E6ZGTBS)
**~~View all trending →~~**
## **What buyers say about shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“The curtain itself is good quality”*
**Value For Money**13%
*“Good value for money”*
**Advertised Vs Actual Product**12%
*“Exactly what I needed”*
**Size-Overall**5%
*“Fit as expected”*
**Upholstery/Fabric Quality**4%
*“It's a lovely fabric”*
**Ease Of Use**3%
*“Easy to use”*
**Water Resistance**3%
*“Totally waterproof”*
**Design-Overall**3%
*“Love the design”*
**Color**3%
*“Love the colours”*
**Material Quality**3%
*“Good material”*
### **What buyers complain about **
**Material Quality**16%
*“Very bad quality material”*
**Quality-Overall**15%
*“Poor quality, it is cheap”*
**Thickness**11%
*“It is really thin”*
**Water Resistance**10%
*“Not water proof now got go buy proper one”*
**Thin**5%
*“Very thin”*
**Durability**5%
*“this has only been up for 3 months”*
**Color**4%
*“Very disappointed colour great”*
**Strength**4%
*“Feels really flimsy”*
**Moist/Dry**3%
*“The floor was soaked”*
**Size-Overall**2%
*“Not fit for purpose”*
### **Top return reasons **
**Size-Overall**32%
**Material Quality**21%
**Quality-Overall**13%
**Color**8%
**Thin**7%
**Advertised Vs Actual Product**3%
**Compatibility-Overall**3%
**Strength**1%
**Display Colors**1%
**Water Resistance**1%
## **Common questions**
- **Is shower curtain profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 22 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shower curtain niche?**
- 15 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in shower curtain?**
- Top complaints mined from reviews: Material Quality, Quality-Overall, Thickness. The return rate is 0.9%.
- **When does demand for shower curtain peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the shower curtain niche?**
- Listings span £3.35–£15.65; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 7,862 reviews — the moat a new listing must climb.
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