---
title: "Shorty Mattress 175 X 75 — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/shorty-mattress-175-x-75"
last_updated: "2026-07-31T14:54:53.560Z"
locale: en
meta:
description: "Niche score 41/100 · £38K/yr market · 42K searches/yr · £44.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £38K/yr market · 42K searches/yr · £44.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shorty Mattress 175 X 75 — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **shorty mattress 175 x 75**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 12Conversion 25Competition 39Returns 91Price range 95Avg price 95Brand share 2Review moat 44Quality gap 80
**Avg price**
**Incredible****£44.95**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£28.60–£74.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,090.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£38K**
£38K/yr · 42K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shorty mattress 175 x 75 is a £38K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shorty mattress 175 x 75 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£56K–£67K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **57%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**0%**
- Starlight Beds47% - eXtreme comfort ltd41% - Generic8% - Twirest2% - EHEYCIGA1% - iSTYLE MODE BETTER HOME CHOICE1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/shorty-mattress-175-x-75/trend)
## **Top shorty mattress 175 x 75 search terms**
- **shorty mattress**19K/yr-13.4%1.5% conv. - **shorty mattress 175 x 75**19K/yr-42.1%3.1% conv. - **180 x 80 mattress**4K/yr+4.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/shorty-mattress-175-x-75/search-terms)
## **Top shorty mattress 175 x 75 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eXtreme comfort ltd Flame Essentials Shorty Mattress**eXtreme comfort ltd**£38.50**4.1★5,959 rev](https://www.amazon.co.uk/dp/B06Y5PCP8H) [2**eXtreme comfort ltd Cooltouch Colours Grey Shorty Mattress**eXtreme comfort ltd**£40.92**4.0★1,068 rev](https://www.amazon.co.uk/dp/B09WRJYCP6) [3**Starlight Beds Metro Tile Sprung Shorty Mattress**Starlight Beds**£43.46**4.1★96 rev](https://www.amazon.co.uk/dp/B07STFBNXN) [4**Starlight Beds CoolTouch Sprung Shorty Mattress**Starlight Beds**£44.98**4.2★12,079 rev](https://www.amazon.co.uk/dp/B073SBJN4J) [5**Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)**Generic**£44.68**4.1★132 rev](https://www.amazon.co.uk/dp/B0CQ2RDXVL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3**Starlight Beds**£41.44**88 rev1y ago](https://www.amazon.co.uk/dp/B0DLBCZMQQ) [**Starlight Beds Arctic Grey Shorty Mattress 2ft6 x 5ft9**Starlight Beds**£44.71**88 rev1y ago](https://www.amazon.co.uk/dp/B0DLBFKZ3R) [**Starlight Beds Arctic Grey Hybrid Shorty Mattress 2ft6 x 5ft9**Starlight Beds**£43.87**42 rev1y ago](https://www.amazon.co.uk/dp/B0DLBD1D51) [**Twirest Mattresses 15cm Single Mattresses with Memory Foam and Anti-mite Breathable Removable Carved Cover Mattress in a Box Edges Support for Sleep Supportive(90x190x15cm)**Twirest**£52.89**1,120 rev1y ago](https://www.amazon.co.uk/dp/B0DDTDWRN6) [**Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)**Generic**£44.68**132 rev2y ago](https://www.amazon.co.uk/dp/B0CQ2RDXVL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starlight Beds Arctic Grey Shorty Mattress 2ft6 x 5ft9**Starlight Beds**£44.71**4.2★**▲ 372%**](https://www.amazon.co.uk/dp/B0DLBFKZ3R) [**Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3**Starlight Beds**£41.44**4.2★**▲ 301%**](https://www.amazon.co.uk/dp/B0DLBCZMQQ) [**Starlight Beds Made to Measure Caravan Mattress - 2ft3 x 6ft**Starlight Beds**£64.59**4.5★**▲ 265%**](https://www.amazon.co.uk/dp/B07SFJY87R) [**Starlight Beds Tempo White Shorty Mattress 2ft6 x 5ft9**Starlight Beds**£51.27**4.4★**▲ 155%**](https://www.amazon.co.uk/dp/B07VYSY3CD) [**eXtreme comfort ltd Cooltouch Colours Orange Shorty Mattress - 75x175cm 18cm deep. Memory Foam and Coil Spring Hybrid Plush Comfort UK Made Mattress in a Box**eXtreme comfort ltd**£41.63**4.0★**▲ 131%**](https://www.amazon.co.uk/dp/B09WRG2CJ4)
**~~View all trending →~~**
## **What buyers say about shorty mattress 175 x 75**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Very comfortable”*
**Quality-Overall**21%
*“Decent quality”*
**Value For Money**14%
*“Budget friendly”*
**Size-Overall**8%
*“Fits beautifully on the toddler bed is very comfortable”*
**Foam**7%
*“Nice quality mattress”*
**Soft Feel**5%
*“Just soft and comfy, it fits in the bed well just exactly i like it”*
**Advertised Vs Actual Product**3%
*“It was as expected”*
**Thickness**3%
*“Lovely thick mattress”*
**Ease Of Use**2%
*“comfortable”*
**Heating**2%
*“It absolutely cools down my bed”*
### **What buyers complain about **
**Thickness**24%
*“Not very thick”*
**Comfort-Overall**15%
*“its very uncomfortable”*
**Size-Overall**13%
*“To small”*
**Quality-Overall**13%
*“bad quality for this price”*
**Smell**4%
*“Smell is absolutely disgusting”*
**Durability**4%
*“Doesnt last only have 2 months & its already balling & falling apart”*
**Flatness**3%
*“Its very flat even 3 days later it never got any thicker”*
**Value For Money**2%
*“doesn't worth more then 10£ Doesn't do any difference”*
**Stain Resistance**2%
*“stained”*
**Thin**2%
*“thin”*
### **Top return reasons **
**Size-Overall**61%
**Comfort-Overall**8%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Thin**3%
**Thickness**3%
**Stain Resistance**2%
**Strength**2%
**Soft Feel**1%
**Value For Money**1%
## **Common questions**
- **Is shorty mattress 175 x 75 profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 21 tracked products. 90-day search growth is -25.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the shorty mattress 175 x 75 niche?**
- 6 brands and 10 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in shorty mattress 175 x 75?**
- Top complaints mined from reviews: Thickness, Comfort-Overall, Size-Overall. The return rate is 1.2%.
- **When does demand for shorty mattress 175 x 75 peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the shorty mattress 175 x 75 niche?**
- Listings span £28.60–£74.87; the average listing price is £44.95 (sweet spot $15–$100). The average incumbent carries 2,091 reviews — the moat a new listing must climb.
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