---
title: "Search terms — shark steam mop replacement pads - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/shark-steam-mop-replacement-pads/search-terms"
last_updated: "2026-07-31T21:42:48.029Z"
locale: en
meta:
  description: "Niche score 55/100 · £152K/yr market · 106K searches/yr · £12.98 avg price. Soft demand (-13.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £152K/yr market · 106K searches/yr · £12.98 avg price. Soft demand (-13.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shark steam mop replacement pads - Flapen"
---

# **shark steam mop replacement pads**

**Worth a look**

Shows low returns (0.9%), but soft demand (-13.1% this quarter) keeps it on the watch list.

Market size 32Growth 18Conversion 91Competition 47Returns 96Price range 60Avg price 58Brand share 69Review moat 91Quality gap 40

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****181.15**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£7.49–£26.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.98**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£152K**

£152K/yr · 106K searches

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch