---
title: "Sewing Machine Needles — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sewing-machine-needles"
last_updated: "2026-07-31T14:32:23.949Z"
locale: en
meta:
description: "Niche score 42/100 · £81K/yr market · 136K searches/yr · £4.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £81K/yr market · 136K searches/yr · £4.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sewing Machine Needles — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **sewing machine needles**
**Skip it**
Prices mostly outside the sweet spot ($3.38–$6.48) — this niche doesn't clear our bar today.
Market size 20Growth 24Conversion 96Competition 29Returns 99Price range 0Avg price 12Brand share 48Review moat 48Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,669.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£81K**
£81K/yr · 136K searches
**Avg price**
**Bad****£4.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.38–£6.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sewing machine needles is a £81K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sewing machine needles market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£65K–£86K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**64**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**19%**
- Hemline23% - Axmru16% - SYOZPXY16% - SCHMETZ15% - Maltvie6% - ASIRYVA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sewing-machine-needles/trend)
## **Top sewing machine needles search terms**
- **sewing machine needles**101K/yr-1.9%7.3% conv. - **brother sewing machine needles**15K/yr-8.1%6.4% conv. - **sewing machine needles universal**4K/yr-10.7%9.4% conv. - **universal sewing machine needles**6K/yr+5.8%8.6% conv. - **machine needles**6K/yr-1.8%4.1% conv. - **sewing machine needle**5K/yr+1.3%6.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sewing-machine-needles/search-terms)
## **Top sewing machine needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hemline Sewing Machine Needles Size: Assorted Sizes**Hemline**£4.19**4.7★694 rev](https://www.amazon.co.uk/dp/B078J9KGGC) [2**60PCS Sewing Machine Needles 3 Sizes Sewing Machine Accessories**SYOZPXY**£5.18**4.5★164 rev](https://www.amazon.co.uk/dp/B0CQY8L97H) [3**SCHMETZ Sewing Machine Needles - Universal (Regular) Assorted Sizes 70/10 80/12 90/14 & 100/16 Packet of 10**SCHMETZ**£3.84**4.7★8,647 rev](https://www.amazon.co.uk/dp/B001VB7I8Y) [4**20 Pcs Sewing Machine Needles 90/14 Universal Machine Needles with Instruction Sharp Sewing Needles for Home Sewing Machine**Axmru**£3.38**4.6★1,339 rev](https://www.amazon.co.uk/dp/B08DFR48VR) [5**30 Pcs Universal Sewing Machine Needles Regular Point 5 Color-Coded Sizes (65/9 75/11 90/14 100/16 110/18) Ideal for All Fabrics & Home Sewing Projects**Maltvie**£4.57**3.8★16 rev](https://www.amazon.co.uk/dp/B0G4MZJ1MM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30 Pcs Universal Sewing Machine Needles Regular Point 5 Color-Coded Sizes (65/9 75/11 90/14 100/16 110/18) Ideal for All Fabrics & Home Sewing Projects**Maltvie**£4.57**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MZJ1MM) [**30 Pcs Universal Sewing Machine Needles Colorful Coded Needles Compatible with Singer Brother & Most Old Machines 5 Sizes for Home Sewing Quilting & DIY Fabrics**QGH**£4.50**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMN8PG5) [**60-Piece Sewing Machine Needle Set - 6 Sizes (65/9 to 110/18) Compatible with Singer Brother Janome & More**Clyndora**£3.53**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKB9BVH) [**30 Pcs Sewing Machine Needles Universal Regular Point 5 Sizes Color-Coded (65/9110/18) Compatible with Singer Brother & Most Machines Essential for All Fabrics & Home Sewing Projects**KRENIE**£4.43**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FLJM22CK) [**ASIRYVA 80 Pcs Universal Heavy Duty Sewing Machine Needles 6 Sizes (65/9 75/11 80/12 90/14 100/16 110/18) Compatible with Singer Brother Varmax Home Sewing Machines**ASIRYVA**£4.00**51 rev1y ago](https://www.amazon.co.uk/dp/B0F5BJFS5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**60-Piece Sewing Machine Needle Set - 6 Sizes (65/9 to 110/18) Compatible with Singer Brother Janome & More**Clyndora**£3.53**4.7★**▲ 150%**](https://www.amazon.co.uk/dp/B0FMKB9BVH) [**Singer 10-Pack Universal 2020 Sewing Machine Needles Size 90/14**Singer**£5.63**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0999NSWJ4) [**20 Pcs Sewing Machine Needles 90/14 Universal Machine Needles with Instruction Sharp Sewing Needles for Home Sewing Machine**Axmru**£3.38**4.6★**▲ 78%**](https://www.amazon.co.uk/dp/B08DFR48VR) [**30 Pcs Sewing Machine Needles Universal Regular Point 5 Sizes Color-Coded (65/9110/18) Compatible with Singer Brother & Most Machines Essential for All Fabrics & Home Sewing Projects**KRENIE**£4.43**4.0★**▲ 75%**](https://www.amazon.co.uk/dp/B0FLJM22CK) [**40 Pcs Sewing Machine Needles 90/14 Universal Machine Needles Sharp Sewing Needles with Sewing Accessories Instruction for Home Sewing Machine**Axmru**£3.48**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B08HYX75QJ)
**~~View all trending →~~**
## **What buyers say about sewing machine needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good value”*
**Quality-Overall**24%
*“Good sturdy quality sewing machine needles”*
**Size-Overall**14%
*“They fit my machine and work perfectly”*
**Advertised Vs Actual Product**12%
*“As described”*
**Strength**5%
*“Stronge”*
**Ease Of Use**4%
*“Handy”*
**Stitch/Finish/Polish**3%
*“sew good”*
**Thickness**3%
*“Great for thick material”*
**Assembly/Installation**1%
*“Easy to remove and install and always give a great result”*
**Compatibility-Overall**1%
*“Compatible with my Toyota”*
### **What buyers complain about **
**Quality-Overall**36%
*“Bad quality”*
**Durability**13%
*“seem to break easily”*
**Strength**13%
*“seem to break easily”*
**Stitch/Finish/Polish**8%
*“Not fit for sewing”*
**Size-Overall**8%
*“Universal sewing machine needle they dont fit in my sewing machine disappointed”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Sharpness**4%
*“Snap incredibly easily poor quality”*
**Defective Material/Parts**4%
*“Some of the needles are bent”*
**Weight Heavy**3%
*“Not heavy duty”*
### **Top return reasons **
**Size-Overall**34%
**Compatibility-Overall**19%
**Quality-Overall**18%
**Functionality-Overall**6%
**Durability**6%
**Ease Of Use**3%
**Storage Capacity**3%
**Stitch/Finish/Polish**3%
**Defective Material/Parts**3%
**Weight Heavy**3%
## **Common questions**
- **Is sewing machine needles profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sewing machine needles niche?**
- 13 brands and 64 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in sewing machine needles?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.2%.
- **When does demand for sewing machine needles peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the sewing machine needles niche?**
- Listings span £3.38–£6.48; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.
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