---
title: "Sequins — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sequins"
last_updated: "2026-08-01T02:43:59.738Z"
locale: en
meta:
description: "Niche score 53/100 · £61K/yr market · 160K searches/yr · £7.21 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £61K/yr market · 160K searches/yr · £7.21 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sequins — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **sequins**
**Worth a look**
Shows low returns (0.9%), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 28Conversion 61Competition 61Returns 95Price range 50Avg price 20Brand share 76Review moat 93Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****148.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.85–£27.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.21**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£61K**
£61K/yr · 160K searches
According to Flapen's Amazon United Kingdom niche tracking, sequins is a £61K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sequins market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#2,435**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**59%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**36%**
- VEYLIN26% - Kids B Crafty10% - Baker Ross9% - Angel Malone7% - SULOLI7% - Kids Create5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +2.3% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sequins/trend)
## **Top sequins search terms**
- **sequins**89K/yr-2.9%4.6% conv. - **sequins for crafts**29K/yr-15.4%5.2% conv. - **sequin**17K/yr+64.9%0.4% conv. - **sequins for sewing**12K/yr-0.2%1.9% conv. - **large sequins**7K/yr+57.0%1.9% conv. - **sequins for crafts kids**7K/yr-39.9%10.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sequins/search-terms)
## **Top sequins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VEYLIN 8800pcs 6mm Round Loose Sequin Beads - 22 Colors - for Craft Embroidery.**VEYLIN**£4.79**4.6★665 rev](https://www.amazon.co.uk/dp/B08V4TSKPM) [2**Sequins for Crafts Kids - Mixed Sequins for Sewing - Loose Craft Supplies**Kids B Crafty**£4.14**4.5★597 rev](https://www.amazon.co.uk/dp/B00NKN14BS) [3**VEYLIN 14400 Pcs 5MM Bulk Loose Sequins 24 Colors Round Embroidery Sequins for Sewing with Holes for DIY Decorations**VEYLIN**£5.26**4.6★665 rev](https://www.amazon.co.uk/dp/B0CN95B6Z9) [4**Angel Malone 10g/ +400pcs Quality Metallic Flower Disk Sequins Card Making Scrapbooking Sewing Trimmings Table Confetti Bridal Wedding Favours (Colourful)**Angel Malone**£2.85**4.6★216 rev](https://www.amazon.co.uk/dp/B076F87342) [5**SULOLI Loose Sequins 22500pcs 4MM Bulk Loose Sequins 24 Colors Round Embroidery Sequins for Crafts Sequins with Holes for DIY**SULOLI**£4.95**4.6★33 rev](https://www.amazon.co.uk/dp/B0D453X7MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mizogleam Sequin Skirt Women Stretchy Bodycon Wrap Mini Skirt Sparkly Glitter Shiny for Club Date Night Out Party Outfit Silver**Mizogleam**£12.95**10 rev2mo ago](https://www.amazon.co.uk/dp/B0GR62SP46) [**Sequins Glitter 12 Bottles Colors Face Sequins Crafts Glitter Festival Decoration Beauty Set Craft Glitters for DIY Slime Bath Ball Nail Art Card Making Resin Cellphone Decorations**Aonuy**£3.93**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GVXJD2SH) [**30g Sequins for Crafts Round Sequins for Decor Laser Multicolor Table Confetti Glitter for Wedding Party Holiday Decoration**Yuomeaz**£3.17**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GD16J7R1) [**400pcs 30mm Large Sequins for Crafts - Flat Sequin with Holes for Sewing & Gluing - Bulk Mixed Color Sequins for Crafts Kids DIY Art Jewelry Making**Tniytru**£6.30**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G4CJ1JLD) [**Multicolor Foil Confetti Glitter Round Confetti Rainbow Circle Dots Birthday Table Scatter Sequin Sprinkles for Birthday Party Wedding Valentine Baby Shower Festival Supplies 30g**LAWALEISHE**£5.47**5 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7N6GV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mizogleam Sequin Skirt Women Stretchy Bodycon Wrap Mini Skirt Sparkly Glitter Shiny for Club Date Night Out Party Outfit Silver**Mizogleam**£12.95**4.2★**▲ 310%**](https://www.amazon.co.uk/dp/B0GR62SP46) [**Sequins Glitter 12 Bottles Colors Face Sequins Crafts Glitter Festival Decoration Beauty Set Craft Glitters for DIY Slime Bath Ball Nail Art Card Making Resin Cellphone Decorations**Aonuy**£3.93**4.3★**▲ 306%**](https://www.amazon.co.uk/dp/B0GVXJD2SH) [**BABWWNIX Womens Y2K Sequin Mini Shorts Sparkle Elastic Waist A Line Party Concert Short Going Out Bottoms Beaded Bling Pant (B-Black S)**BABWWNIX**£10.03**4.1★**▲ 293%**](https://www.amazon.co.uk/dp/B0FCG5NDHR) [**WERFORU Sequin Skirt Women Stretchy Sparkly Glitter Shiny Mini Skirt for Party Rose Pink**WERFORU**£15.44**4.4★**▲ 289%**](https://www.amazon.co.uk/dp/B0DYJXZY3Y) [**JASGOOD Sequin Skirt for Women Stretchy Bodycon Mini Sparkly Glitter Shiny Skirts Night Out Party Silver Small**JASGOOD**£13.70**4.4★**▲ 276%**](https://www.amazon.co.uk/dp/B0DQ1N9J3P)
**~~View all trending →~~**
## **What buyers say about sequins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“the colours are really bright”*
**Value For Money**13%
*“Excellent value for money”*
**Brightness/Shine/Glow**12%
*“Sparkly Statement Piece That Shines”*
**Quality-Overall**9%
*“Good quality sequins”*
**Size-Overall**8%
*“it fits perfectly”*
**Precious Gemstone**5%
*“Quality gems with lots of sparkle”*
**Shape/Style**4%
*“Dazzling style for a show-stopping night out”*
**Stretchability/Expandability/Elasticity**4%
*“the stretchy waistband is good”*
**Advertised Vs Actual Product**3%
*“did the job”*
**Drawing Experience**3%
*“The kids loved these for an art project”*
### **What buyers complain about **
**Size-Overall**25%
*“tiny pieces”*
**Ease Of Use**14%
*“difficult to open resulting all sequins falling out ended up with all colours mixed”*
**Quality-Overall**14%
*“cheap looking”*
**Adhesion/Stickiness**5%
*“found them difficult to stick to things would benefit from sticky backs”*
**Hip Fit**4%
*“It seemed to come out slightly at the hips”*
**Shape/Style**4%
*“the shape sat a bit oddly on me”*
### **Top return reasons **
**Size-Overall**68%
**Quality-Overall**8%
**Length**5%
**Waist Fit**5%
**Color**3%
**Advertised Vs Actual Product**2%
**Adhesion/Stickiness**2%
**Arm Fit**1%
**Functionality-Overall**1%
**Transparency**1%
## **Common questions**
- **Is sequins profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sequins niche?**
- 23 brands and 31 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in sequins?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.9%.
- **When does demand for sequins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the sequins niche?**
- Listings span £2.85–£27.38; the average listing price is £7.21 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.
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