---
title: "Scrub Daddy Holder — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/scrub-daddy-holder"
last_updated: "2026-07-31T19:46:26.557Z"
locale: en
meta:
description: "Niche score 35/100 · £21K/yr market · 61K searches/yr · £6.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £21K/yr market · 61K searches/yr · £6.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrub Daddy Holder — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **scrub daddy holder**
**Skip it**
Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 61Competition 23Returns 99Price range 0Avg price 18Brand share 39Review moat 41Quality gap 80
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,387.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.54**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£21K**
£21K/yr · 61K searches
**Growth**
**Bad****-49.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.56–£11.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scrub daddy holder is a £21K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrub daddy holder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£20K–£26K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#359**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**14%**
- Scrub Daddy47% - Toumett13% - Solvio7% - CavspkArt7% - Cesujowaz7% - lunule5% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -49.8% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/home-garden/scrub-daddy-holder/trend)
## **Top scrub daddy holder search terms**
- **scrub daddy holder**44K/yr-45.1%4.5% conv. - **scrub daddy caddy**6K/yr-69.0%4.2% conv. - **scrub mommy holder**4K/yr-25.0%4.6% conv. - **scrub daddy holder for sink**5K/yr-72.4%7.0% conv. - **daddy caddy**3K/yr-38.9%4.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/scrub-daddy-holder/search-terms)
## **Top scrub daddy holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scrub Daddy Holder for Sink - Scrub Daddy Caddy Dish Sponge & Cleaning Organiser Quick Dry Kitchen Accessory Bathroom Organiser Washing Accessories Under Sink Sponge Holder 2 Pack**Scrub Daddy**£9.76**4.7★15,900 rev](https://www.amazon.co.uk/dp/B0CHN9T9V4) [2**Daddy Caddy Smart Storage for Smile Face Sponges**Scrub Daddy**£5.41**4.7★15,900 rev](https://www.amazon.co.uk/dp/B074FG8RDD) [3**Scrub Sponge Holder for Daddy Mommy Smiley Face Sponge Holder for Kitchen Sink Daddy Caddy Suction Cup Scrub Holder Strong Suction Easy To Install Designed for Round Daddy Mommy Sponges for Cleaning**Toumett**£6.17**4.3★10 rev](https://www.amazon.co.uk/dp/B0DSSW7GSY) [4**Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White**Solvio**£3.56**4.0★2 rev](https://www.amazon.co.uk/dp/B0GVSDFZW6) [5**Funny Hanging Sponge Holder with a Smiley Sponge 3D Printed Sponge Holder with Drainage Cute 3D Printed Sponge Stand for Kitchen Sink Scrub Daddy Holder Keeps Sponge Dry & Smiling (Black)**CavspkArt**£7.45**4.9★8 rev](https://www.amazon.co.uk/dp/B0GLPSNTNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White**Solvio**£3.56**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSDFZW6) [**Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (Black Round)**Cesujowaz**£7.80**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQTR2W86) [**Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (White Round)**Cesujowaz**£7.57**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQTLSJ2Z) [**Funny Hanging Sponge Holder with a Smiley Sponge 3D Printed Sponge Holder with Drainage Cute 3D Printed Sponge Stand for Kitchen Sink Scrub Daddy Holder Keeps Sponge Dry & Smiling (Black)**CavspkArt**£7.45**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPSNTNF) [**3D Printed Funny Sponge Holder with Drainage Hole Universal Fast Drying Holder for kitchen sponge holder Keeps Kitchen Bathroom Sink Countertops Dry and Organized Cute Smiley Design with Drain Outlet**lunule**£4.50**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GKMX5975)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Smiley Hanging Sponge Holder with Drainage 3D Printed Sponge Holder Funny Sponges Stand for for Scrub Daddy Holders Kitchen Sink Accessories Organizer Storage Utility Declutter Gadgets (A)**Generic**£4.71**3.4★**▲ 270%**](https://www.amazon.co.uk/dp/B0GF7K59H5) [**Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White**Solvio**£3.56**4.0★**▲ 269%**](https://www.amazon.co.uk/dp/B0GVSDFZW6) [**Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (Black Round)**Cesujowaz**£7.80**3.5★**▲ 238%**](https://www.amazon.co.uk/dp/B0GQTR2W86) [**Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (White Round)**Cesujowaz**£7.57**3.5★**▲ 234%**](https://www.amazon.co.uk/dp/B0GQTLSJ2Z) [**Sponge Holder 2pcs Stainless Steel Smiley Face Sponge Holder for Kitchen Sink Sink Sponge Holder Compatible with Scrub Daddy**CenviaLuxy**£11.16**0.0★**▲ 204%**](https://www.amazon.co.uk/dp/B0GHXPX719)
**~~View all trending →~~**
## **What buyers say about scrub daddy holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**13%
*“pretty much as youd expect”*
**Ease Of Cleaning**12%
*“Cleans dishes well”*
**Size-Overall**12%
*“Fits my scrub daddy”*
**Quality-Overall**10%
*“Great addition to the kitchen”*
**Ease Of Use**10%
*“Its really convenient to use”*
**Leak-Proof**6%
*“snapped my last one great value for money doesnt leak like some on the market”*
**Durability**5%
*“Durable and stable”*
**Suction**4%
*“The suction cup attaches easily”*
**Value For Money**4%
*“Its definitely value for money”*
**Fun/Entertainment Experience**3%
*“Bit of fun in the bathroom”*
### **What buyers complain about **
**Suction**40%
*“Suction Cup Does Not work well”*
**Adhesion/Stickiness**7%
*“The sucker just will not adhere to the sink, or tile”*
**Color**7%
*“My only criticism is that there are only 2 colours available”*
**Material Quality**7%
*“It's made of plastic”*
**Value For Money**5%
*“Only small downside is that its fairly basic for the price”*
### **Top return reasons **
**Adhesion/Stickiness**44%
**Size-Overall**11%
**Leak-Proof**10%
**Functionality-Overall**8%
**Add-Ons/Attachments**5%
**Washability**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Material Quality**3%
**Quality-Overall**3%
## **Common questions**
- **Is scrub daddy holder profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 14 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the scrub daddy holder niche?**
- 11 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in scrub daddy holder?**
- Top complaints mined from reviews: Suction, Adhesion/Stickiness, Color. The return rate is 0.3%.
- **When does demand for scrub daddy holder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the scrub daddy holder niche?**
- Listings span £3.56–£11.16; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 2,387 reviews — the moat a new listing must climb.
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