---
title: "Scratch Map — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/scratch-map"
last_updated: "2026-08-01T02:44:03.015Z"
locale: en
meta:
description: "Niche score 46/100 · £136K/yr market · 144K searches/yr · £16.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £136K/yr market · 144K searches/yr · £16.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scratch Map — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **scratch map**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 64Competition 34Returns 94Price range 73Avg price 79Brand share 17Review moat 25Quality gap 68
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.77–£32.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£136K**
£136K/yr · 144K searches
**Review moat**
**Bad****4,281.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, scratch map is a £136K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scratch map market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£100K–£134K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Maps International49% - Atlas & Green24% - Luckies8% - Cello7% - Divalis5% - W WANDERLUST MAPS3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/scratch-map/trend)
## **Top scratch map search terms**
- **scratch map**36K/yr-5.4%2.7% conv. - **scratch off world map**33K/yr-6.6%3.5% conv. - **scratch map world**22K/yr-2.5%3.8% conv. - **world map scratch off**15K/yr-11.8%3.1% conv. - **scratch off map**9K/yr-20.9%2.6% conv. - **scratch world map**7K/yr-21.6%3.4% conv. - **world scratch map**6K/yr-12.2%4.1% conv. - **travel scratch map**6K/yr-25.3%4.3% conv. - **travel map scratch off**5K/yr-18.2%4.8% conv. - **scratch off map of the world**4K/yr-9.9%4.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/scratch-map/search-terms)
## **Top scratch map products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£20K20%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making**Maps International**£17.33**4.5★9,551 rev](https://www.amazon.co.uk/dp/B0FJ8YXY4Q) [2**Scratch The World Travel Map - Scratch Off World Map Poster with Gift Tube - X-Large - 84 x 59 cm - Maps International - 50 Years + of Map Making**Maps International**£16.73**4.5★9,551 rev](https://www.amazon.co.uk/dp/B00OBJ3F12) [3**Scratch The World Travel Map - 59 (w) x 42 (h) cm - Maps International - 50 Years + of map Making - Most Detailed Map Gift - Updated 2025**Maps International**£14.79**4.5★9,551 rev](https://www.amazon.co.uk/dp/B08DJ72R1J) [4**Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube**Atlas & Green**£15.39**4.4★37 rev](https://www.amazon.co.uk/dp/B0FHBJVDNH) [5**Luckies Scratch Map | Scratch Off World Map | World Travel Maps Frame | Countries Visited Maps | Scratchable Poster with Tube | Detailed Europe & US States Poster | Scratchable Wall Pin Board Regular**Luckies**£11.44**4.5★2,135 rev](https://www.amazon.co.uk/dp/B005J4OTM2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extra Large Scratch Off World Map XL Scratchable World Map Poster with Premium Detailing Easy-to-Frame Travel Map Ultimate Gift for Travelers Complete Accessory Set Included**Divalis**£32.09**40 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ76N89) [**Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making**Maps International**£17.33**9,551 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8YXY4Q) [**Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube**Atlas & Green**£15.39**37 rev1y ago](https://www.amazon.co.uk/dp/B0FHBJVDNH) [**Gleneagles Scratch Off World Map Travel Tracker Poster Large Black Gold Map of the World with Scratch-Off Countries Chip Adventure Map for Travellers A1/2 Size Gift for Men & Women Bucket List**Cello**£8.77**45 rev1y ago](https://www.amazon.co.uk/dp/B0F2JJ5KLN) [**Atlas & Green Scratch Off World Map All US States Large A2 70cm x 42cm Travel Map. Places Ive been World Poster Scratch Off World Map. Accessories & Gift Tube Black & Brown**Atlas & Green**£13.80**1,058 rev1y ago](https://www.amazon.co.uk/dp/B0DTLSB813)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Extra Large Scratch Off World Map XL Scratchable World Map Poster with Premium Detailing Easy-to-Frame Travel Map Ultimate Gift for Travelers Complete Accessory Set Included**Divalis**£32.09**4.6★**▲ 500%**](https://www.amazon.co.uk/dp/B0GLQ76N89) [**Luckies Scratch Map | Scratch Off World Map | World Travel Maps Frame | Countries Visited Maps | Scratchable Poster with Tube | Detailed Europe & US States Poster | Scratchable Wall Pin Board Regular**Luckies**£11.44**4.5★**▲ 299%**](https://www.amazon.co.uk/dp/B005J4OTM2) [**Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making**Maps International**£17.33**4.5★**▲ 250%**](https://www.amazon.co.uk/dp/B0FJ8YXY4Q) [**Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube**Atlas & Green**£15.39**4.4★**▲ 225%**](https://www.amazon.co.uk/dp/B0FHBJVDNH) [**Scratch off World Map for Travellers 42.3x30cm A3 Tray Size Mini Portable Travel Map Black & Golden Foil with Gift Tube Travel Tracker Wall Art Poster Travel Gifts**crayfomo**£9.05**2.9★**▲ 107%**](https://www.amazon.co.uk/dp/B0DRCXY23N)
**~~View all trending →~~**
## **What buyers say about scratch map**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“The map itself feels like good quality”*
**Design-Overall**7%
*“gold design is fantastic”*
**Print Quality**6%
*“The map appears very well made with crisp, clear printing”*
**Scratch Resistance**6%
*“it would not scratch off”*
**Fun/Entertainment Experience**5%
*“Elegant fun”*
**Advertised Vs Actual Product**5%
*“Even better than expected”*
**Paper Quality**4%
*“They quality of the paper is good”*
**Portability**4%
*“It's overall a really good option for anyone who loves to travel”*
**Color**3%
*“really good colours”*
**Gifting Purpose**3%
*“Great travel gift”*
### **What buyers complain about **
**Value For Money**15%
*“It is more expensive than other scratch off maps to buy”*
**Size-Overall**13%
*“It's a large size”*
**Scratch Resistance**12%
*“Quite difficult to scratch locations out”*
**Ease Of Cleaning**5%
*“It does get a bit messy with all the glitter-like bits that are scratched off”*
**Functionality-Overall**5%
*“and have yet to make any work consistently well”*
**Drying Time**5%
*“Map dried up”*
**Advertised Vs Actual Product**5%
*“Should have read the description better”*
**Quality-Overall**4%
*“Poor quality”*
**Color**2%
*“its a pity there arent more coloured pins to pinpoint specific areas”*
**Stretchability/Expandability/Elasticity**2%
*“Poor quality, not clear when stretching off countries, does not look good”*
### **Top return reasons **
**Size-Overall**39%
**Scratch Resistance**25%
**Gifting Purpose**7%
**Color**4%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Stain Resistance**2%
## **Common questions**
- **Is scratch map profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the scratch map niche?**
- 8 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in scratch map?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Scratch Resistance. The return rate is 1.1%.
- **When does demand for scratch map peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the scratch map niche?**
- Listings span £8.77–£32.09; the average listing price is £16.71 (sweet spot $15–$100). The average incumbent carries 4,282 reviews — the moat a new listing must climb.
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