---
title: "Scrapbook — £438K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/scrapbook"
last_updated: "2026-07-31T23:14:20.488Z"
locale: en
meta:
description: "Niche score 39/100 · £438K/yr market · 1.6M searches/yr · £7.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £438K/yr market · 1.6M searches/yr · £7.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrapbook — £438K/yr Amazon UK Niche (2026) - Flapen"
---
# **scrapbook**
**Skip it**
Prices mostly outside the sweet spot ($3.36–$13.09) — this niche doesn't clear our bar today.
Market size 57Growth 22Conversion 46Competition 21Returns 92Price range 0Avg price 21Brand share 34Review moat 33Quality gap 43
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£438K**
£438K/yr · 1.6M searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,229.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.62**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.36–£13.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scrapbook is a £438K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrapbook market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£381K–£457K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**12%**
- Bstorify43% - Ponping18% - DazSpirit8% - Remowith8% - SHUBEIEUMI8% - Hiwhy4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/scrapbook/trend)
## **Top scrapbook search terms**
- **scrapbook**1.1M/yr-6.9%2.7% conv. - **scrap book**300K/yr-3.1%2.6% conv. - **scrapbooks**25K/yr-1.0%1.6% conv. - **scrap books**27K/yr-6.2%1.5% conv. - **photo scrapbook**28K/yr-7.0%1.6% conv. - **large scrapbook**26K/yr-9.9%0.5% conv. - **scrap books for adults**19K/yr-23.0%2.0% conv. - **craft book**14K/yr+0.3%0.9% conv. - **personalised scrapbook**12K/yr+3.4%0.2% conv. - **photo book scrapbook**7K/yr-1.0%2.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/scrapbook/search-terms)
## **Top scrapbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£44K20%£88K30%£131K40%£175K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bstorify Scrapbook Photo Albums 60 Pages (21 x 21 cm) Brown Thick Kraft Paper Scrap Book Ideal for Your Scrapbooking Albums Art & Craft Projects**Bstorify**£5.61**4.5★15,082 rev](https://www.amazon.co.uk/dp/B08Z76J9YT) [2**Ponping 20.5x20.5 cm DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family**Ponping**£7.37**4.7★96 rev](https://www.amazon.co.uk/dp/B0FHTJ6LR8) [3**DazSpirit Photo Album Scrapbook - 80 Page DIY Memory Book with 12 Metallic Pens & 8 Photo Stickers Holds 420 Photos - Scrapbook Kit Perfect for Writing Drawing and Storing Memories(Black)**DazSpirit**£12.45**4.8★5,997 rev](https://www.amazon.co.uk/dp/B08BK5QQ42) [4**SHUBEIEUMI Scrapbook Photo Albums 60 Pages Photo Book(20.5 x 20.5 cm) Scrap book with Ribbon Closure Kraft Paper Scrap Book Ideal for Scrapbooking Albums Arts and DIY Craft (Black)**SHUBEIEUMI**£5.56**4.6★202 rev](https://www.amazon.co.uk/dp/B0DKXQH362) [5**Bstorify Large Scrap book Photo Album (198 PCS) - 80 Pages 28 x 20 CM With 174 PCS Vintage Scrapbook Accessories Paper 10 PCS Metallic Marker 6 Stickers 120 Photo Corners & 5 Stencils (Black)**Bstorify**£13.09**4.6★827 rev](https://www.amazon.co.uk/dp/B0BSMXPK8R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawksbill Brown Scrapbook Photo Album 60 Pages 21cmx 21cm Kraft Scrapbook Album Wedding Picture Scrap Book 180gsm Memory Book Ideal for Photos Souvenirs & Memories**Hawksbill**£4.22**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GXKN14D9) [**Ponping 20.5x20.5 cm DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family**Ponping**£7.37**96 rev1y ago](https://www.amazon.co.uk/dp/B0FHTJ6LR8) [**SHUBEIEUMI Scrapbook Photo Albums 60 Pages Photo Book(20.5 x 20.5 cm) Scrap book with Ribbon Closure Kraft Paper Scrap Book Ideal for Scrapbooking Albums Arts and DIY Craft (Black)**SHUBEIEUMI**£5.56**202 rev1y ago](https://www.amazon.co.uk/dp/B0DKXQH362) [**Remowith DIY Scrapbook Photo Album 20.5 x 20.5 cm Hardcover Kraft Memory Book with Blank Pages 40 Pages Wedding Photo Album for Anniversary Baby Family Travel Keepsake Black**Remowith**£6.39**317 rev1y ago](https://www.amazon.co.uk/dp/B0DJNNKWPD) [**Remowith DIY Scrapbook Photo Album 20.5 x 20.5 cm Hardcover Kraft Memory Book with Blank Pages 40 Pages Wedding Photo Album for Anniversary Baby Family Travel Keepsake Khaki**Remowith**£6.54**317 rev1y ago](https://www.amazon.co.uk/dp/B0DJNNZ853)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hawksbill Brown Scrapbook Photo Album 60 Pages 21cmx 21cm Kraft Scrapbook Album Wedding Picture Scrap Book 180gsm Memory Book Ideal for Photos Souvenirs & Memories**Hawksbill**£4.22**3.6★**▲ 231%**](https://www.amazon.co.uk/dp/B0GXKN14D9) [**Ponping 20.5x20.5 cm DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family**Ponping**£7.37**4.7★**▲ 100%**](https://www.amazon.co.uk/dp/B0FHTJ6LR8) [**SHUBEIEUMI Scrapbook Photo Albums 60 Pages Photo Book(20.5 x 20.5 cm) Scrap book with Ribbon Closure Kraft Paper Scrap Book Ideal for Scrapbooking Albums Arts and DIY Craft (Black)**SHUBEIEUMI**£5.56**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0DKXQH362) [**Remowith DIY Scrapbook Photo Album 20.5 x 20.5 cm Hardcover Kraft Memory Book with Blank Pages 40 Pages Wedding Photo Album for Anniversary Baby Family Travel Keepsake Khaki**Remowith**£6.54**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0DJNNZ853) [**Scrapbook Photo Album 20x20cm DIY Window 20 Sheets 40 Pages Beige**Hiwhy**£6.06**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B0CYGT4K2S)
**~~View all trending →~~**
## **What buyers say about scrapbook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“I was pleasantly surprised by the quality of the cover”*
**Value For Money**17%
*“Good value”*
**Size-Overall**10%
*“Size was accurate”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Collectibles**6%
*“The fact that its going to be a collection of my favorite memories is an amazing thing”*
**Gifting Purpose**4%
*“Great gift”*
**Color**3%
*“loved the colour - Great value for money”*
**Durability**3%
*“And was durable as it was used by all the people at the party all day taking Polaroids etc”*
**Storage Capacity**2%
*“great for memory keeping”*
**Thickness**2%
*“the cover is thick”*
### **What buyers complain about **
**Size-Overall**32%
*“The album is a bit smaller than I anticipated”*
**Value For Money**11%
*“£8.99 isn't cheap”*
**Thickness**8%
*“The pages themselves are fairly thick yet don't feel super premium”*
**Adhesion/Stickiness**7%
*“it does absob a lot of glue”*
**Durability**6%
*“were about to rip”*
**Color**3%
*“WRONG COLOUR”*
**Quality-Overall**3%
*“Not the best”*
**Advertised Vs Actual Product**3%
*“Not what I expected at all”*
**Stain Resistance**3%
*“OK bit has stain”*
### **Top return reasons **
**Size-Overall**89%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Thin**1%
**Color**1%
**Value For Money**1%
**Strength**1%
**Compatibility-Overall**1%
**Shape/Style**1%
**Thickness**0%
## **Common questions**
- **Is scrapbook profitable to sell on Amazon United Kingdom?**
- The niche generates £438K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the scrapbook niche?**
- 11 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in scrapbook?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.2%.
- **When does demand for scrapbook peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the scrapbook niche?**
- Listings span £3.36–£13.09; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 3,229 reviews — the moat a new listing must climb.
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