---
title: "Scrapbook Paper — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/scrapbook-paper"
last_updated: "2026-07-31T15:31:15.229Z"
locale: en
meta:
description: "Niche score 52/100 · £104K/yr market · 583K searches/yr. Prices mostly outside the sweet spot ($0.76–$14.05) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £104K/yr market · 583K searches/yr. Prices mostly outside the sweet spot ($0.76–$14.05) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrapbook Paper — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **scrapbook paper**
**Worth a look**
Shows low returns (0.6%), but prices mostly outside the sweet spot ($0.76–$14.05) keeps it on the watch list.
Market size 26Growth 14Conversion 36Competition 92Returns 97Price range 0Avg price 17Brand share 96Review moat 73Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Good****564.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£104K**
£104K/yr · 583K searches
**Avg price**
**Bad****£6.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.76–£14.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, scrapbook paper is a £104K/yr Amazon United Kingdom market (583K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrapbook paper market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£79K–£94K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**64 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**33%**
Top 20: 68%
**Top-5 click share**
**23%**
Top 20: 53%
**Open market**
**63%**
- KAMJUNTAR8% - BLMHTWO7% - DiiWmme7% - bomichi6% - QYLPZ5% - MIATTCLD4%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -21.3% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/scrapbook-paper/trend)
## **Top scrapbook paper search terms**
- **scrapbook paper**182K/yr-19.3%1.1% conv. - **decoupage paper sheets**75K/yr-28.2%0.9% conv. - **craft paper**84K/yr-30.8%2.7% conv. - **decoupage paper**56K/yr-14.3%0.7% conv. - **patterned paper**31K/yr-5.6%1.8% conv. - **scrapbooking paper**26K/yr-20.1%1.3% conv. - **patterned card**15K/yr-22.4%2.2% conv. - **scrap book paper**13K/yr-9.9%1.5% conv. - **12x12 scrapbook paper**11K/yr-20.3%0.4% conv. - **collage paper**12K/yr-24.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/scrapbook-paper/search-terms)
## **Top scrapbook paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£4K6%£6K8%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLMHTWO 500 Pieces Scrapbook Paper Scrapbooking Supplies Decoupage Paper Kit for Crafts DIY Room Decorating Background Making Magazine Clipping**BLMHTWO**£8.31**4.3★57 rev](https://www.amazon.co.uk/dp/B0BHNQMLW9) [2**Scrapbook Paper 24 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling (Vintage Stripe)**bomichi**£5.35**3.8★16 rev](https://www.amazon.co.uk/dp/B0FVLYDQ2D) [3**Scrapbook Paper 4 Packs Vintage Pattern Paper for Decoupage Papers Sheet Card Making Journaling Gift Wrapping | Scrapbook Accessories for Craft Album Collage**QYLPZ**£7.00**4.6★79 rev](https://www.amazon.co.uk/dp/B0CZNVD179) [4**24 Sheets 6x6 In/15.2*15.2cm Scrapbook Paper Double Sided Patterned Paper Pad 160GSM Cardstock for Scrapbook Junk Journal Card Making Decoupage Collage - Unique Vintage Designs Acid Free**LIPENS**£3.55**4.6★3 rev](https://www.amazon.co.uk/dp/B0GWDXJLQF) [5**500 Sheets Scrapbook Paper - 55x83mm DIY Scrapbooking Supplies Aesthetic Stationery Sheet Patterned Decoupage Paper Sheets for Journaling Decorative Junk Bullet Craft Kit**TW1TGOFT**£7.96**0.0★0 rev](https://www.amazon.co.uk/dp/B0GLF1DH63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Sheets 6x6 In/15.2*15.2cm Scrapbook Paper Double Sided Patterned Paper Pad 160GSM Cardstock for Scrapbook Junk Journal Card Making Decoupage Collage - Unique Vintage Designs Acid Free**LIPENS**£3.55**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDXJLQF) [**Decoupage Paper Sheets 24 Pcs Decoupage Paper for Craft Enthusiasts**Kdkoeo**£4.50**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GV7SQ6NZ) [**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Junk Journal Supplies Decoupage Card Making DIY Crafts & Photo Album**HAUTOCO**£11.53**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GL8LZ99K) [**Scrapbook Paper 160 Sheets 10 Color Textured Papers Handmade Mesh Fabric Assorted Set Junk Journaling Supplies Decoupage Papers for DIY Card Making Supplies Gift Wrap Decoration 4.7 x 6.69 Inch**KAMJUNTAR**£12.77**13 rev5mo ago](https://www.amazon.co.uk/dp/B0G8DNPJTQ) [**160 Sheets Scrapbook Paper Textured Handmade Scrapbooking Junk Journaling Supplies Mesh Fabric Mix Decoupage Paper for Card Making Gift WhappingJunk Journal 10 Color 4.72 x 3.14 Inch**KAMJUNTAR**£11.37**8 rev5mo ago](https://www.amazon.co.uk/dp/B0G8D8SYJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Sheets 6x6 In/15.2*15.2cm Scrapbook Paper Double Sided Patterned Paper Pad 160GSM Cardstock for Scrapbook Junk Journal Card Making Decoupage Collage - Unique Vintage Designs Acid Free**LIPENS**£3.55**4.6★**▲ 348%**](https://www.amazon.co.uk/dp/B0GWDXJLQF) [**Decoupage Paper Sheets 24 Pcs Decoupage Paper for Craft Enthusiasts**Kdkoeo**£4.50**4.0★**▲ 343%**](https://www.amazon.co.uk/dp/B0GV7SQ6NZ) [**Scrapbook Paper 160 Sheets 10 Color Textured Papers Handmade Mesh Fabric Assorted Set Junk Journaling Supplies Decoupage Papers for DIY Card Making Supplies Gift Wrap Decoration 4.7 x 6.69 Inch**KAMJUNTAR**£12.77**4.6★**▲ 296%**](https://www.amazon.co.uk/dp/B0G8DNPJTQ) [**160 Sheets Scrapbook Paper Textured Handmade Scrapbooking Junk Journaling Supplies Mesh Fabric Mix Decoupage Paper for Card Making Gift WhappingJunk Journal 10 Color 4.72 x 3.14 Inch**KAMJUNTAR**£11.37**4.6★**▲ 270%**](https://www.amazon.co.uk/dp/B0G8D8SYJQ) [**500 Sheets Scrapbook Paper - 55x83mm DIY Scrapbooking Supplies Aesthetic Stationery Sheet Patterned Decoupage Paper Sheets for Journaling Decorative Junk Bullet Craft Kit**TW1TGOFT**£7.96**0.0★**▲ 266%**](https://www.amazon.co.uk/dp/B0GLF1DH63)
**~~View all trending →~~**
## **What buyers say about scrapbook paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Paper Quality**18%
*“Lovely paper”*
**Color**14%
*“The colours are vibrant”*
**Value For Money**12%
*“Value for money”*
**Advertised Vs Actual Product**5%
*“As described”*
**Design-Overall**4%
*“Look to be pretty designs”*
**Paper Brightness**2%
*“Gorgeous paper”*
**Thickness**2%
*“the cover is thick”*
**Size-Overall**1%
*“A good size”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**17%
*“The sheets are smaller than I expected”*
**Thickness**11%
*“Thin paper”*
**Color**8%
*“they are much darker”*
**Paper Quality**8%
*“The paper itself feels quite thin”*
**Value For Money**7%
*“this is a little pricey”*
**Quality-Overall**3%
*“Cheap”*
**Advertised Vs Actual Product**3%
*“the title is wrong”*
**Paper Brightness**2%
*“not as bright as I had expected”*
**Strength**2%
*“not that sturdy”*
**Cutting/Trimming**2%
*“doesnt cut despite changing blade”*
### **Top return reasons **
**Size-Overall**71%
**Paper Quality**5%
**Color**4%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Thin**2%
**Thickness**2%
**Compatibility-Overall**1%
**Strength**1%
## **Common questions**
- **Is scrapbook paper profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 88 tracked products. 0 of 46 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the scrapbook paper niche?**
- 64 brands and 81 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in scrapbook paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 0.6%.
- **What does it cost to enter the scrapbook paper niche?**
- Listings span £0.76–£14.05; the average listing price is £6.28 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.
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