---
title: "Scissors — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/scissors"
last_updated: "2026-08-01T02:44:02.716Z"
locale: en
meta:
description: "Niche score 51/100 · £1.0M/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($1.17–$10.92) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £1.0M/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($1.17–$10.92) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scissors — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **scissors**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.17–$10.92) keeps it on the watch list.
Market size 78Growth 27Conversion 97Competition 44Returns 99Price range 0Avg price 16Brand share 53Review moat 20Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.0M**
£1.0M/yr · 1.2M searches
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,574.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.58**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.17–£10.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, scissors is a £1.0M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scissors market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£837K–£1.1M**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**19%**
- KUONIIY18% - Westcott17% - iBayam16% - Amazon Basics13% - Asdirne10% - MAGNIFICENT 7 STAR8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/scissors/trend)
## **Top scissors search terms**
- **scissors**898K/yr+3.6%13.3% conv. - **scissors all purpose**137K/yr+3.9%17.1% conv. - **sharp scissors**28K/yr-3.1%8.6% conv. - **scissor**18K/yr-1.3%7.7% conv. - **paper scissors**20K/yr-13.0%8.7% conv. - **office scissors**14K/yr-36.4%18.8% conv. - **sissors**11K/yr+5.8%15.2% conv. - **large scissors**8K/yr+18.6%11.2% conv. - **household scissors**5K/yr+5.3%11.3% conv. - **sharp scissors all purpose**5K/yr-4.6%12.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/scissors/search-terms)
## **Top scissors products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£41K8%£81K12%£122K16%£162K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Westcott Easy Grip Scissors 3 Pieces Black | Set of 3 Universal Scissors with Comfort Grip | Extra Sharp & Durable Stainless Steel Blade | for Crafting Household & Office | N-90027 00**Westcott**£4.85**4.7★19,685 rev](https://www.amazon.co.uk/dp/B005IUSC4S) [2**KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors 6 Inch**KUONIIY**£3.45**4.6★7,819 rev](https://www.amazon.co.uk/dp/B0BFVHGDWW) [3**8 Multipurpose Scissors 3 Pack with Ultra Sharp Blades Comfort-Grip Handles Sturdy for School Home Office Art Craft Sewing Tailor Heavy Duty**iBayam**£7.48**4.6★76,431 rev](https://www.amazon.co.uk/dp/B07H3QKN2Z) [4**Amazon Basics Stainless Steel Scissors Comfort Grip Multi-Functional Utility Multipurpose PVD Coated Pack of 3 Office Home Kitchen Multicolor**Amazon Basics**£5.38**4.7★72,051 rev](https://www.amazon.co.uk/dp/B01BRGU8R0) [5**Magnificent Kitchen Scissor Heavy Duty Scissors for Kitchen Use with Safety Cover & Soft Grip & Multi-Functional Utility Scissors Shears for Meat Poultry Herbs Cutting Bottle Jar Opener**MAGNIFICENT 7 STAR**£5.42**4.6★14,235 rev](https://www.amazon.co.uk/dp/B09CNFNZ3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scissors Set 8 Multipurpose with Ultra Sharp Blades Comfort-Grip Handles Heavy Duty Stainless Steel Scissor for School Office Craft Home Right/Left Handed Scissors 3 Pack**Hotec**£5.82**133 rev12mo ago](https://www.amazon.co.uk/dp/B0FKBGCCSW) [**Titanium Coated 8 Heavy Duty Scissors TITA22 Ultra Sharp Rust-Resistant Comfortable Handle Multipurpose for Office Home School & Crafting Scissors (Pack of 1)**TITA22**£5.40**199 rev1y ago](https://www.amazon.co.uk/dp/B0DWV3TX9R) [**8 Scissors Multipurpose Scissors with Sharp 2mm Thick Blades Soft Grip Handle Heavy Duty Stainless Steel for Home Offices Schools 3 Pack**Hmeuest**£4.20**200 rev1y ago](https://www.amazon.co.uk/dp/B0DKNF9L6F) [**Haltons Multipurpose Scissors - Pack of 3 - Ultra Sharp Thickened Blades - Comfort-Grip Handles - Ergonomic Design - Reinforced Hinge - Metal & Plastic - 21x7.6 cm - Home Office Craft Kitchen**Haltons**£5.84**146 rev1y ago](https://www.amazon.co.uk/dp/B0DBQYB5KL) [**Asdirne Titanium Coating Scissors Premium All Purpose Scissors Ultra Sharp Stainless Steel Blades Comfortable Grip Great for Craft Office School and Everyday Use Black/orange 21.8cm Pack of 3**Asdirne**£6.73**1,220 rev2y ago](https://www.amazon.co.uk/dp/B0CH83TNGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors 7 Inch**KUONIIY**£3.89**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B0BFVDNTJC) [**Westcott Easy Grip Scissors 3 Pieces Black | Set of 3 Universal Scissors with Comfort Grip | Extra Sharp & Durable Stainless Steel Blade | for Crafting Household & Office | N-90027 00**Westcott**£4.85**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B005IUSC4S) [**KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors BlackRed 8 Inch**KUONIIY**£4.21**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0C9PMNC22) [**Rapesco 1579 Business Pack: 10 Essential 16cm Stainless-Steel Scissors Black**RAPESCO**£10.92**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B07VBFQRJV) [**Scissors Set 8 Multipurpose with Ultra Sharp Blades Comfort-Grip Handles Heavy Duty Stainless Steel Scissor for School Office Craft Home Right/Left Handed Scissors 3 Pack**Hotec**£5.82**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0FKBGCCSW)
**~~View all trending →~~**
## **What buyers say about scissors**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Brilliant quality”*
**Value For Money**27%
*“Excellent value for money”*
**Advertised Vs Actual Product**8%
*“Exactly what I wanted”*
**Strength**7%
*“Sturdy Sissors”*
**Ease Of Use**4%
*“Easy to handle”*
**Grip**4%
*“Comfortable grips”*
**Size-Overall**4%
*“Great fit for purpose”*
**Comfort-Overall**3%
*“Comfortable”*
**Durability**2%
*“have so far held up very well”*
**Sharpness**1%
*“cut well”*
### **What buyers complain about **
**Rusts/Corrodes**19%
*“Rusts easily”*
**Durability**13%
*“Broke after 3 uses”*
**Quality-Overall**13%
*“Basically a very low quality item You get what you pay for, right”*
**Size-Overall**9%
*“it just doesn't quite fit under the lip of a standard jar”*
**Strength**6%
*“they look like they would be flimsy”*
**Ease Of Use**5%
*“awkward to use”*
**Weight Heavy**5%
*“not heavy duty”*
**Grip**3%
*“Unfortunately I have small hands so couldn't grip the scissors as the handle is very large”*
**Advertised Vs Actual Product**3%
*“This is truly misleading”*
**Value For Money**3%
*“they lo9k more expensive than they were”*
### **Top return reasons **
**Size-Overall**44%
**Quality-Overall**16%
**Rusts/Corrodes**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Weight Heavy**3%
**Comfort-Overall**2%
**Strength**2%
**Value For Money**2%
**Functionality-Overall**2%
## **Common questions**
- **Is scissors profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the scissors niche?**
- 16 brands and 63 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in scissors?**
- Top complaints mined from reviews: Rusts/Corrodes, Durability, Quality-Overall. The return rate is 0.2%.
- **When does demand for scissors peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the scissors niche?**
- Listings span £1.17–£10.92; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 13,575 reviews — the moat a new listing must climb.
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