---
title: "Scented Drawer Liners — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/scented-drawer-liners"
last_updated: "2026-08-01T00:06:45.976Z"
locale: en
meta:
description: "Niche score 44/100 · £94K/yr market · 162K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £94K/yr market · 162K searches/yr · £7.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scented Drawer Liners — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **scented drawer liners**
**Skip it**
Prices mostly outside the sweet spot ($3.03–$12.61) — this niche doesn't clear our bar today.
Market size 23Growth 20Conversion 76Competition 49Returns 98Price range 0Avg price 22Brand share 28Review moat 66Quality gap 58
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****849.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£94K**
£94K/yr · 162K searches
**Avg price**
**Bad****£7.93**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.03–£12.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scented drawer liners is a £94K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented drawer liners market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£99K–£119K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**8%**
- SCENTORINI35% - Linda's Essentials27% - The Master Herbalist15% - ZYBUX7% - Heathcote & Ivory4% - DERDUFT4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/scented-drawer-liners/trend)
## **Top scented drawer liners search terms**
- **scented drawer liners**81K/yr-8.9%6.6% conv. - **drawer liners scented**30K/yr-31.5%7.1% conv. - **drawer liners bedroom**13K/yr+19.5%4.8% conv. - **draw liners bedroom**14K/yr-0.7%3.5% conv. - **scented drawer liners bedroom**12K/yr-11.0%8.6% conv. - **scented draw liners**4K/yr-19.9%6.4% conv. - **draw liners bedroom scented**4K/yr-1.1%9.2% conv. - **fragrant drawer liners**4K/yr+3.7%4.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/scented-drawer-liners/search-terms)
## **Top scented drawer liners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£9K15%£14K20%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresh Linen Scented Drawer Liners (10 Large Sheets 50cm x 36.5cm) - Non Adhesive Drawer Fresheners & Lining Paper for Drawers Bedroom & Wardrobe Shelves - Drawer Liners Scented for Clothes**Linda's Essentials**£10.17**4.7★1,001 rev](https://www.amazon.co.uk/dp/B0F637JG65) [2**SCENTORINI Linen Scented Drawer Liners Scent Paper Liners for Wardrobe Bedroom Closet Shoe Cupboard 6 Sheets**SCENTORINI**£6.13**4.4★284 rev](https://www.amazon.co.uk/dp/B0DHCTT8ND) [3**SCENTORINI Linen Scented Drawer Liners 6 Sheets for Drawers Wardrobe**SCENTORINI**£7.03**4.2★728 rev](https://www.amazon.co.uk/dp/B07WBYCCG3) [4**SCENTORINI Linen Scented Drawer Liners 12 Sheets for Wardrobe Closet**SCENTORINI**£8.24**4.5★1,670 rev](https://www.amazon.co.uk/dp/B0FQJ51WKZ) [5**Fresh Linen Scented Drawer Liners in a William Morris Design | Gift Pack of 5 Large Folded Sheets (60 x 42cm) | Contains Essential Oils | Made in the UK by The Master Herbalist**The Master Herbalist**£9.04**4.5★1,139 rev](https://www.amazon.co.uk/dp/B09338FZDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scented Drawer Liners Infused with Essential Oils - 6 Large Sheets (58cm x 40cm) | Natural Moth Repellent & Freshener | Plastic-Free Vegan Cruelty-Free Recyclable Packaging | Made in Britain**Clothes Doctor**£12.61**56 rev8mo ago](https://www.amazon.co.uk/dp/B0G1Y9LWFZ) [**SCENTORINI Linen Scented Drawer Liners 12 Sheets for Wardrobe Closet**SCENTORINI**£8.24**1,670 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJ51WKZ) [**DERDUFT Scented Drawer Liner Paper - Fresh Linen Scented Sheets for Drawers and Wardrobes - 12 Large Decorative Sheets 36.5x50cm / 14.4x19.7in for Bedroom Dresser Closet Storage Box**DERDUFT**£8.59**434 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJR91JB) [**SCENTORINI Linen Lavender Drawer Liners 12 Sheets for Wardrobe Closet**SCENTORINI**£7.92**1,670 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJ2GB5B) [**Lavender Scented Drawer Liners (10 Large Sheets 50cm x 36.5cm) - Non Adhesive Drawer Fresheners & Lining Paper for Drawers Bedroom & Wardrobe Shelves - Drawer Liners Scented for Clothes**Linda's Essentials**£10.03**1,001 rev11mo ago](https://www.amazon.co.uk/dp/B0F638XBDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCENTORINI Linen Scented Drawer Liners 12 Sheets for Wardrobe Closet**SCENTORINI**£8.24**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B0FQJ51WKZ) [**Neroli & Bergamot Scented Drawer Liners in a William Morris Willow Design | Gift Pack of 5 Large Folded Sheets (60 x 42cm) | Contains Essential Oils | Made in the UK by The Master Herbalist**The Master Herbalist**£9.38**4.5★**▲ 136%**](https://www.amazon.co.uk/dp/B09337DZR2) [**ZYBUX - Scented Drawer Liners - Fragrance for Home Drawers Shelf Liner Wardrobes Shelves Cabinets Dresser and Close Drawer Liner Stylish Drawer Lining Paper 4 Sheets - 43cm x 58cm Jasmin**ZYBUX**£3.03**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B0917FX4XT) [**DERDUFT Scented Drawer Liner Paper - Fresh Linen Scented Sheets for Drawers and Wardrobes - 12 Large Decorative Sheets 36.5x50cm / 14.4x19.7in for Bedroom Dresser Closet Storage Box**DERDUFT**£8.59**4.2★**▲ 53%**](https://www.amazon.co.uk/dp/B0FQJR91JB) [**Jasmine Scented Drawer Liners (10 Large Sheets 50cm x 36.5cm) - Non Adhesive Drawer Fresheners & Lining Paper for Drawers Bedroom & Wardrobe Shelves - Drawer Liners Scented for Clothes**Linda's Essentials**£9.85**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0F6379BC8)
**~~View all trending →~~**
## **What buyers say about scented drawer liners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Great smell”*
**Quality-Overall**18%
*“Great quality drawer liners”*
**Size-Overall**4%
*“Good fit”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Value For Money**3%
*“Excellent value”*
**Design-Overall**3%
*“The design is pretty”*
**Thickness**1%
*“The paper is really thick”*
**Durability**1%
*“Good thick and durable”*
**Ease Of Use**1%
*“Easy to use”*
**Color**1%
*“brings a bit of colour”*
### **What buyers complain about **
**Smell**61%
*“Awful smell”*
**Value For Money**6%
*“theyre not great value”*
**Durability**4%
*“didnt last as long as expected”*
**Strength**2%
*“Too strong”*
**Weight Heavy**1%
*“its quite heavy”*
**Comfort-Overall**1%
*“unpleasant at the moment”*
**Size-Overall**1%
*“even then the fit wasnt particularly good”*
### **Top return reasons **
**Smell**77%
**Size-Overall**8%
**Advertised Vs Actual Product**3%
**Gifting Purpose**2%
**Value For Money**2%
**Strength**2%
**Quality-Overall**1%
**Print Quality**1%
**Functionality-Overall**1%
**Color**1%
## **Common questions**
- **Is scented drawer liners profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the scented drawer liners niche?**
- 11 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in scented drawer liners?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.
- **When does demand for scented drawer liners peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the scented drawer liners niche?**
- Listings span £3.03–£12.61; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.
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