---
title: "Trend — salt shaker - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/salt-shaker/trend"
last_updated: "2026-08-01T02:15:45.483Z"
locale: en
meta:
  description: "Niche score 58/100 · £155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — salt shaker - Flapen"
---

# **salt shaker**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 13Conversion 57Competition 88Returns 93Price range 31Avg price 21Brand share 95Review moat 62Quality gap 75

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,028.01**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£155K**

£155K/yr · 439K searches

**Price range**

**Okay****£3.14–£20.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.38**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")