---
title: "Sage Water Filter — £640K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/sage-water-filter"
last_updated: "2026-08-01T00:07:58.780Z"
locale: en
meta:
description: "Niche score 46/100 · £640K/yr market · 232K searches/yr · £12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £640K/yr market · 232K searches/yr · £12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sage Water Filter — £640K/yr Amazon UK Niche (2026) - Flapen"
---
# **sage water filter**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 18Conversion 100Competition 17Returns 98Price range 16Avg price 55Brand share 11Review moat 63Quality gap 33
**Conversion**
**Incredible****21.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£640K**
£640K/yr · 232K searches
**Review moat**
**Good****972.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£10.25–£15.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sage water filter is a £640K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sage water filter market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£504K–£630K**
- units × avg price
- **Conversion rate**
- **21.9%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Sage36% - Waterdrop26% - Molifal13% - Mutital11% - FILSWA10% - GOLDEN ICEPURE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/sage-water-filter/trend)
## **Top sage water filter search terms**
- **sage coffee machine filter**66K/yr-13.3%19.9% conv. - **sage water filter**39K/yr-7.9%21.0% conv. - **sage barista express water filters**20K/yr-13.2%19.1% conv. - **sage filter**17K/yr+3.2%22.5% conv. - **sage water filter for coffee machine**16K/yr-22.3%20.4% conv. - **sage bambino water filter**11K/yr-14.2%17.0% conv. - **sage barista pro water filter**8K/yr-9.8%19.7% conv. - **sage filter coffee machine**10K/yr-32.2%14.0% conv. - **sage coffee machine water filter**6K/yr-16.6%16.0% conv. - **claroswiss water filter sage**4K/yr-4.3%22.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/sage-water-filter/search-terms)
## **Top sage water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£64K20%£128K30%£192K40%£256K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sage ClaroSwiss Water Filter For Sage Espresso Machines White**Sage**£12.46**4.7★4,049 rev](https://www.amazon.co.uk/dp/B07B2WRNZD) [2**Waterdrop Water Filter Replacement for Sage Coffee Machine Filter 3 Pack**Waterdrop**£10.98**4.4★1,522 rev](https://www.amazon.co.uk/dp/B09NNJ7X9F) [3**Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter (3)**Molifal**£11.12**4.7★386 rev](https://www.amazon.co.uk/dp/B0F2HGFDDV) [4**Mutital Filter Replacement for Sage Fully Automatic Coffee Machines Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990 (3 Pcs)**Mutital**£10.25**4.6★445 rev](https://www.amazon.co.uk/dp/B0F8J1FJWB) [5**Filswa Replacement Water Filters for Sage Coffee Machines SES 990/980/500/878/875/880/920/810 Compatible with BES008 Barista Express Pro Touch Bambino Oracle Models 6 Pack**FILSWA**£14.23**4.6★172 rev](https://www.amazon.co.uk/dp/B0FGV1QRL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filswa Replacement Water Filters for Sage Coffee Machines SES 990/980/500/878/875/880/920/810 Compatible with BES008 Barista Express Pro Touch Bambino Oracle Models 6 Pack**FILSWA**£14.23**172 rev1y ago](https://www.amazon.co.uk/dp/B0FGV1QRL3) [**Mutital Filter Replacement for Sage Fully Automatic Coffee Machines Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990 (3 Pcs)**Mutital**£10.25**445 rev1y ago](https://www.amazon.co.uk/dp/B0F8J1FJWB) [**Mutital 6 Pack Filter Replacement for Sage Fully Automatic Coffee Machines 6 Pieces Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990**Mutital**£14.67**445 rev1y ago](https://www.amazon.co.uk/dp/B0F8HYJ39W) [**Molifal Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter(6)**Molifal**£15.90**71 rev1y ago](https://www.amazon.co.uk/dp/B0F2N1ZM79) [**Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter (3)**Molifal**£11.12**386 rev1y ago](https://www.amazon.co.uk/dp/B0F2HGFDDV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molifal Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter(6)**Molifal**£15.90**4.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0F2N1ZM79) [**Waterdrop Water Filter Replacement for Sage Coffee Machine Filter 4 Pack**Waterdrop**£13.10**4.4★**▲ 140%**](https://www.amazon.co.uk/dp/B0BTCV27P1) [**Waterdrop Water Filter Replacement for Sage Coffee Machine Filter 3 Pack**Waterdrop**£10.98**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B09NNJ7X9F) [**Mutital 6 Pack Filter Replacement for Sage Fully Automatic Coffee Machines 6 Pieces Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990**Mutital**£14.67**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0F8HYJ39W) [**Filswa Replacement Water Filters for Sage Coffee Machines SES 990/980/500/878/875/880/920/810 Compatible with BES008 Barista Express Pro Touch Bambino Oracle Models 6 Pack**FILSWA**£14.23**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0FGV1QRL3)
**~~View all trending →~~**
## **What buyers say about sage water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit great”*
**Value For Money**18%
*“not expensive”*
**Filtration**18%
*“the filter fits well”*
**Quality-Overall**14%
*“Seem to be as good as the OEM ones for a lot less money”*
**Advertised Vs Actual Product**11%
*“Do the job perfectly”*
**Compatibility-Overall**6%
*“Compatible and great value”*
**Efficiency**2%
*“Essential to keep a Sage running well”*
**Ease Of Use**2%
*“Easy to use”*
**Water Resistance**2%
*“the water is so much nicer through these filters”*
**Strength**2%
*“Efficient”*
### **What buyers complain about **
**Compatibility-Overall**23%
*“Not compatible”*
**Value For Money**21%
*“they are so expensive”*
**Size-Overall**14%
*“Doesnt fit perfectly”*
**Advertised Vs Actual Product**13%
*“Doesn't fit like the photo”*
**Filtration**9%
*“Not the case with these filters”*
**Quality-Overall**4%
*“Awful quality, wont filter properly”*
**Functionality-Overall**3%
*“Didnt work”*
**Smell**3%
*“If I leavewater in the tank for 24h the smell is terrible”*
### **Top return reasons **
**Compatibility-Overall**41%
**Size-Overall**24%
**Filtration**17%
**Advertised Vs Actual Product**7%
**Functionality-Overall**3%
**Water Resistance**3%
**Leak-Proof**1%
**Value For Money**1%
**Product Condition**0%
**Quality-Overall**0%
## **Common questions**
- **Is sage water filter profitable to sell on Amazon United Kingdom?**
- The niche generates £640K/yr across 10 tracked products. 90-day search growth is -13.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sage water filter niche?**
- 6 brands and 16 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in sage water filter?**
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for sage water filter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sage water filter niche?**
- Listings span £10.25–£15.90; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.
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