---
title: "Trend — safety pins - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/safety-pins/trend"
last_updated: "2026-07-31T23:26:55.552Z"
locale: en
meta:
  description: "Niche score 53/100 · £403K/yr market · 537K searches/yr. Prices mostly outside the sweet spot ($1.13–$5.49) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £403K/yr market · 537K searches/yr. Prices mostly outside the sweet spot ($1.13–$5.49) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — safety pins - Flapen"
---

# **safety pins**

**Worth a look**

Shows searches that convert (21.7% search→purchase), but prices mostly outside the sweet spot ($1.13–$5.49) keeps it on the watch list.

Market size 56Growth 57Conversion 100Competition 23Returns 99Price range 0Avg price 10Brand share 44Review moat 51Quality gap 55

**Conversion**

**Incredible****21.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+30.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£403K**

£403K/yr · 537K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,477.89**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£3.46**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.13–£5.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100