---
title: "Safety Eyes — £150K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/safety-eyes"
last_updated: "2026-07-31T23:24:49.925Z"
locale: en
meta:
description: "Niche score 45/100 · £150K/yr market · 285K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £150K/yr market · 285K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Safety Eyes — £150K/yr Amazon UK Niche (2026) - Flapen"
---
# **safety eyes**
**Skip it**
Prices mostly outside the sweet spot ($3.37–$8.99) — this niche doesn't clear our bar today.
Market size 32Growth 9Conversion 88Competition 35Returns 98Price range 0Avg price 14Brand share 64Review moat 74Quality gap 45
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****560**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£150K**
£150K/yr · 285K searches
**Avg price**
**Bad****£5.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.37–£8.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, safety eyes is a £150K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safety eyes market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£130K–£155K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**27%**
- Ailiver23% - TEAMIOULING15% - WIURGOHA14% - Tanxan8% - Buylorco7% - ASTARON7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
8K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/home-garden/safety-eyes/trend)
## **Top safety eyes search terms**
- **safety eyes for crochet toys**80K/yr-34.7%10.2% conv. - **safety eyes**63K/yr-28.6%6.4% conv. - **crochet eyes**31K/yr-28.6%9.0% conv. - **eyes for crochet toys**21K/yr-37.7%7.4% conv. - **safety eyes for toy making**13K/yr-33.8%5.1% conv. - **crochet safety eyes**10K/yr-24.9%8.6% conv. - **toy eyes**9K/yr-33.5%5.3% conv. - **amigurumi eyes**8K/yr-38.4%6.8% conv. - **doll eyes**6K/yr-17.9%1.9% conv. - **eyes for soft toys**7K/yr-28.1%4.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/safety-eyes/search-terms)
## **Top safety eyes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safety Eyes Plastic Safety Eyes Toy Eyes with Washer for Tcrochet Toys 101PCS Craft Eyes Doll Eyes for Soft Toy Making DIY Craft Dolls(6-12 mm)**Ailiver**£3.55**4.5★1,267 rev](https://www.amazon.co.uk/dp/B09VFJWBT3) [2**260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations**TEAMIOULING**£3.50**4.6★77 rev](https://www.amazon.co.uk/dp/B0F1TL6GBF) [3**WIURGOHA 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)**WIURGOHA**£8.99**4.6★226 rev](https://www.amazon.co.uk/dp/B0DD33937Y) [4**142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers**Tanxan**£3.42**4.4★59 rev](https://www.amazon.co.uk/dp/B0F3TY8KNF) [5**Buylorco 600pcs 6~14mm Safety Eyes and Noses for Amigurumi Crochet Doll**Buylorco**£6.47**4.5★3,003 rev](https://www.amazon.co.uk/dp/B08ZS8RTSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors**TIESOME**£6.92**11 rev6mo ago](https://www.amazon.co.uk/dp/B0G4RHRQYH) [**100Pcs Safety Eyes for Crochet Toys - 6-12mm Plastic Crochet Eyes with Washers for Tcrochet Toys Perfect for Crochet Toys & DIY Craft Dolls**XIELBIS**£4.02**67 rev1y ago](https://www.amazon.co.uk/dp/B0F9P4TX48) [**142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers**Tanxan**£3.42**59 rev1y ago](https://www.amazon.co.uk/dp/B0F3TY8KNF) [**260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations**TEAMIOULING**£3.50**77 rev1y ago](https://www.amazon.co.uk/dp/B0F1TL6GBF) [**HONQX Safety Eyes for Crochet Toys 400 pcs 5-12mm Safety Crochet Craft Eyes with Washer Black Plastic Doll Eye for Stuffed Toy Making**HONQX**£4.35**100 rev1y ago](https://www.amazon.co.uk/dp/B0DNYPZCMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors**TIESOME**£6.92**4.7★**▲ 136%**](https://www.amazon.co.uk/dp/B0G4RHRQYH) [**260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations**TEAMIOULING**£3.50**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B0F1TL6GBF) [**RuWfpz Safety Eyes for Crochet Toys Amigurumi 6mm 100Pcs - Doll Teddy Bear Eyes with Washers Black Plastic Crochet Safety Eyes for Toy Making Plush Crocheting Crafting**RuWfpz**£4.77**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B0C5T7WR7D) [**Zhenle 600 Pcs Safety Eyes Plastic Teddy Eyes Doll Eyes for Toy Making Colourful Safety Eyes and Safety Noses with Washers for Knitting Crochet Soft Toys Doll**Zhenle**£6.36**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B08PD5S8GG) [**YHTCC 100 PCS Safety Eyes for Crochet Toys Craft Eyes Teddybear Eyes**YHTCC**£3.76**4.2★**▲ 16%**](https://www.amazon.co.uk/dp/B0DMNYB19Y)
**~~View all trending →~~**
## **What buyers say about safety eyes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great selection”*
**Size-Overall**19%
*“Great size”*
**Value For Money**15%
*“Good value for money”*
**Ease Of Use**10%
*“Very easy to use”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Safety Standards**8%
*“Safety eyes”*
**Durability**3%
*“are durable”*
**Color**3%
*“Good selection of coloured eyes”*
**Embellishment/Embroidery Quality**2%
*“Perfect for my crochet teddies”*
**Gifting Purpose**2%
*“A ideal gift in the arts and crafts”*
### **What buyers complain about **
**Size-Overall**39%
*“other sizes are too small”*
**Quality-Overall**6%
*“would go for higher quality next time”*
**Safety Standards**6%
*“These are NOT safety eyes - there is no EN71 test for them”*
**Certifications**6%
*“No European standard shown”*
**Choking**6%
*“a choking hazard”*
**Value For Money**5%
*“waste of money”*
**Ease Of Cleaning**3%
*“Dirty”*
**Strength**3%
*“fall out easily”*
**Stretchability/Expandability/Elasticity**3%
*“The rubber backing stretch”*
**Adhesion/Stickiness**3%
*“The noses can only be glued on”*
### **Top return reasons **
**Size-Overall**66%
**Quality-Overall**10%
**Defective Material/Parts**5%
**Safety Standards**4%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Sharpness**2%
**Compatibility-Overall**2%
**Certifications**1%
**Scratch Resistance**1%
## **Common questions**
- **Is safety eyes profitable to sell on Amazon United Kingdom?**
- The niche generates £150K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the safety eyes niche?**
- 15 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in safety eyes?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Safety Standards. The return rate is 0.3%.
- **When does demand for safety eyes peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the safety eyes niche?**
- Listings span £3.37–£8.99; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.
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