---
title: "Russell Hobbs Slow Cooker — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/russell-hobbs-slow-cooker"
last_updated: "2026-07-31T23:30:06.760Z"
locale: en
meta:
description: "Niche score 28/100 · £33K/yr market · 24K searches/yr · £29.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £33K/yr market · 24K searches/yr · £29.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Russell Hobbs Slow Cooker — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **russell hobbs slow cooker**
**Skip it**
Soft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 55Competition 3Returns 68Price range 95Avg price 95Brand share 0Review moat 24Quality gap 28
**Avg price**
**Incredible****£29.63**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£19.29–£41.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,618.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£33K**
£33K/yr · 24K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-50.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, russell hobbs slow cooker is a £33K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **russell hobbs slow cooker market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **£22K–£30K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Russell Hobbs87% - Morphy Richards13%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -50.4% search growth over the last 90 days.
1K600Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/russell-hobbs-slow-cooker/trend)
## **Top russell hobbs slow cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£10K45%£15K60%£20K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270**Russell Hobbs**£41.45**4.4★2,242 rev](https://www.amazon.co.uk/dp/B096Y9XNLF) [2**Russell Hobbs Chalkboard 3.5L Electric Slow Cooker - Cooks upto 4 portions 3 heat settings high/low/keep warm Removable ceramic pot for easy cleaning Glass lid Energy saving 200W 24180**Russell Hobbs**£21.80**4.6★3,128 rev](https://www.amazon.co.uk/dp/B01NAGK0BB) [3![Russell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720](https://m.media-amazon.com/images/I/31aVshIvr6L.jpg)**Russell Hobbs Slow Cooker \[7L 320W\] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720**Russell Hobbs**£38.71**4.4★2,242 rev](https://www.amazon.co.uk/dp/B0DQPWG9TS) [4**Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012**Morphy Richards**£19.84**4.7★14,079 rev](https://www.amazon.co.uk/dp/B07B6MZW9F) [5**Morphy Richards 3.5L Stainless Steel Slow Cooker 3 Heat Settings One Pot Solution Dishwasher Safe Ceramic Pot 460017**Morphy Richards**£19.29**4.7★7,831 rev](https://www.amazon.co.uk/dp/B087GS3ZS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Russell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720](https://m.media-amazon.com/images/I/31aVshIvr6L.jpg)**Russell Hobbs Slow Cooker \[7L 320W\] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720**Russell Hobbs**£38.71**2,242 rev1y ago](https://www.amazon.co.uk/dp/B0DQPWG9TS) [**Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270**Russell Hobbs**£41.45**2,242 rev4y ago](https://www.amazon.co.uk/dp/B096Y9XNLF) [**Morphy Richards 3.5L Stainless Steel Slow Cooker 3 Heat Settings One Pot Solution Dishwasher Safe Ceramic Pot 460017**Morphy Richards**£19.29**7,831 rev6y ago](https://www.amazon.co.uk/dp/B087GS3ZS7) [**Morphy Richards 3.5L Sear and Stew Slow Cooker 3 Heat Settings Dishwasher Safe Non Stick Aluminum Pot Cool Touch Handles Matte Black and Rose Gold 460016**Morphy Richards**£36.73**4,189 rev8y ago](https://www.amazon.co.uk/dp/B07CQ4X9G8) [**Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012**Morphy Richards**£19.84**14,079 rev8y ago](https://www.amazon.co.uk/dp/B07B6MZW9F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Russell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720](https://m.media-amazon.com/images/I/31aVshIvr6L.jpg)**Russell Hobbs Slow Cooker \[7L 320W\] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720**Russell Hobbs**£38.71**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B0DQPWG9TS) [**Morphy Richards 3.5L Sear and Stew Slow Cooker 3 Heat Settings Dishwasher Safe Non Stick Aluminum Pot Cool Touch Handles Matte Black and Rose Gold 460016**Morphy Richards**£36.73**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B07CQ4X9G8) [**Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270**Russell Hobbs**£41.45**4.4★**— 3%**](https://www.amazon.co.uk/dp/B096Y9XNLF) [**Russell Hobbs Chalkboard 3.5L Electric Slow Cooker - Cooks upto 4 portions 3 heat settings high/low/keep warm Removable ceramic pot for easy cleaning Glass lid Energy saving 200W 24180**Russell Hobbs**£21.80**4.6★**▼ 10%**](https://www.amazon.co.uk/dp/B01NAGK0BB) [**Morphy Richards 3.5L Stainless Steel Slow Cooker 3 Heat Settings One Pot Solution Dishwasher Safe Ceramic Pot 460017**Morphy Richards**£19.29**4.7★**▼ 24%**](https://www.amazon.co.uk/dp/B087GS3ZS7)
**~~View all trending →~~**
## **What buyers say about russell hobbs slow cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good Value”*
**Quality-Overall**16%
*“A quality cooker”*
**Cooking Experience**15%
*“Cooks perfectly”*
**Size-Overall**10%
*“Good size for our family of 4 adults”*
**Ease Of Use**9%
*“Easy to use”*
**Ease Of Cleaning**6%
*“easy to keep clean”*
**Weight Light**4%
*“Lighter than my previous one”*
**Advertised Vs Actual Product**2%
*“does the job”*
**Efficiency**2%
*“Works great”*
**Dishwasher Safe**2%
*“Great item well made dish washer safe not too heavy even with pot cook pot”*
### **What buyers complain about **
**Cooking Experience**15%
*“it stop working while I am cooking”*
**Heating**8%
*“doesnt heat up”*
**Quality-Overall**7%
*“Poor quality build”*
**Durability**6%
*“After 5 months of use, the non stick layer is peeling off sadly”*
**Adhesion/Stickiness**6%
*“now stuck with it”*
**Ease Of Cleaning**4%
*“thr inside its a mess after only being used twice”*
**Non-Stick Coating**4%
*“Why is nobody saying the coating in this pot peels off”*
**Value For Money**2%
*“not worth the time or money”*
**Functionality-Overall**2%
*“Doesnt work”*
**Advertised Vs Actual Product**2%
*“Only disappointing thing was that it was advertised as sear and stew but no sear control?”*
### **Top return reasons **
**Size-Overall**43%
**Heating**9%
**Functionality-Overall**8%
**Product Condition**4%
**Weight Heavy**4%
**Quality-Overall**3%
**Scratch Resistance**3%
**Compatibility-Overall**3%
**Adhesion/Stickiness**3%
**Handle Quality**2%
## **Common questions**
- **Is russell hobbs slow cooker profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 6 tracked products. 90-day search growth is -50.4%. Flapen's verdict: Skip it (28/100).
- **How competitive is the russell hobbs slow cooker niche?**
- 2 brands and 144 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in russell hobbs slow cooker?**
- Top complaints mined from reviews: Cooking Experience, Heating, Quality-Overall. The return rate is 2.3%.
- **What does it cost to enter the russell hobbs slow cooker niche?**
- Listings span £19.29–£41.45; the average listing price is £29.63 (sweet spot $15–$100). The average incumbent carries 5,619 reviews — the moat a new listing must climb.
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