---
title: "Trend — rubber door mats outdoor - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rubber-door-mats-outdoor/trend"
last_updated: "2026-08-01T00:25:46.291Z"
locale: en
meta:
  description: "Niche score 48/100 · £39K/yr market · 119K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £39K/yr market · 119K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — rubber door mats outdoor - Flapen"
---

# **rubber door mats outdoor**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 26Conversion 34Competition 73Returns 97Price range 58Avg price 51Brand share 58Review moat 68Quality gap 40

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****783.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£5.35–£28.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.08**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£39K**

£39K/yr · 119K searches