---
title: "Rubber Door Mats Outdoor — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rubber-door-mats-outdoor"
last_updated: "2026-07-31T23:30:11.308Z"
locale: en
meta:
description: "Niche score 48/100 · £39K/yr market · 119K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £39K/yr market · 119K searches/yr · £12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubber Door Mats Outdoor — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **rubber door mats outdoor**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 26Conversion 34Competition 73Returns 97Price range 58Avg price 51Brand share 58Review moat 68Quality gap 40
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****783.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.35–£28.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, rubber door mats outdoor is a £39K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubber door mats outdoor market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **82%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**25%**
- Nicoman31% - Lifestyle comfort ltd18% - JVL11% - DEXI5% - EDS5% - COLOR&GEOMETRY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +1.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/home-garden/rubber-door-mats-outdoor/trend)
## **Top rubber door mats outdoor search terms**
- **rubber door mats outdoor**26K/yr-23.0%3.2% conv. - **rubber mats outdoor**17K/yr+129.1%1.0% conv. - **outdoor rubber door mat**20K/yr-10.1%2.9% conv. - **outdoor rubber mat**11K/yr+48.5%1.8% conv. - **rubber outdoor mat**14K/yr-0.9%3.0% conv. - **outdoor rubber mats**18K/yr-31.8%0.9% conv. - **rubber outdoor door mat**7K/yr-19.5%2.8% conv. - **rubber mat outdoor**5K/yr-7.8%1.2% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/rubber-door-mats-outdoor/search-terms)
## **Top rubber door mats outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Honeycomb Outdoor Rubber Doormat Boot Scraper Front Door Mat Heavy Duty Recycled Rubber with Drainage Holes Anti Fatigue Dirt Scraper Playground Garden Matting (60x40cm 1.3cm Thick Small)**Nicoman**£6.96**4.5★891 rev](https://www.amazon.co.uk/dp/B0C67M47TX) [2**LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)**Lifestyle comfort ltd**£8.74**4.8★216 rev](https://www.amazon.co.uk/dp/B0DMTBS72N) [3**Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)**Nicoman**£7.03**4.2★41 rev](https://www.amazon.co.uk/dp/B0G2S2Z2VR) [4**LSC Rubber Door Mat Outdoor Heavy Duty Large Door Mat Non Slip Dirt Scraper Outdoor Mats for Front Door Black Welcome Decorative Wrought Iron Effect Drainage Doormats Outside (Pack of 1 45 X 75 cm)**Lifestyle comfort ltd**£10.81**4.7★1,326 rev](https://www.amazon.co.uk/dp/B09K5GX7NL) [5**JVL Rubber Ring Heavy Duty Outdoor Entrance Door Mat 40 x 60 cm**JVL**£5.35**4.6★4,906 rev](https://www.amazon.co.uk/dp/B00483BKQI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party**Generic**£11.31**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZNRZ8G) [**GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)**GCM**£17.43**32 rev4mo ago](https://www.amazon.co.uk/dp/B0GTZD432S) [**Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)**Nicoman**£7.03**41 rev8mo ago](https://www.amazon.co.uk/dp/B0G2S2Z2VR) [**DEXI Outdoor Door Mat 60 x 90 cm Non-slip Heavy Duty Rubber Doormat with Drainage Holes Dirt Trapper Waterproof Front Entrance Mats for Porch Patio Garden Black**DEXI**£27.67**105 rev1y ago](https://www.amazon.co.uk/dp/B0FDGMGBX5) [**DEXI Door Mat Non-slip Dirt Scraper Outdoor Mats with Drainage Holes Waterproof Low Profile Doormats Outside for Entrance Patio Garden 43 x 90 cm Black**DEXI**£23.47**226 rev1y ago](https://www.amazon.co.uk/dp/B0F38DS24R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party**Generic**£11.31**5.0★**▲ 273%**](https://www.amazon.co.uk/dp/B0GVZNRZ8G) [**GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)**GCM**£17.43**4.6★**▲ 269%**](https://www.amazon.co.uk/dp/B0GTZD432S) [**AuraHome Heavy Duty Rubber Door Mat | Wrought Iron Effect | Decorative Scroll Doormat Patio Front Door | Non-Slip Indoor Outdoor Use Black Mats Waterproof Entrance Mat Classic Mat (45 x 75cm)**AuraHome**£9.83**4.6★**▲ 187%**](https://www.amazon.co.uk/dp/B0BX7L4YKV) [**Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)**Nicoman**£7.03**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B0G2S2Z2VR) [**JVL Rubber Ring Heavy Duty Outdoor Entrance Door Mat 40 x 60 cm**JVL**£5.35**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B00483BKQI)
**~~View all trending →~~**
## **What buyers say about rubber door mats outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality and delivered on time and happy with my purchase”*
**Value For Money**13%
*“Fair price”*
**Advertised Vs Actual Product**11%
*“Product exactly as described”*
**Size-Overall**6%
*“Fits perfect”*
**Ease Of Cleaning**6%
*“it's easy to remove dust”*
**Strength**6%
*“arrive early very sturdy definitely recommend great price”*
**Grip**4%
*“Non slip”*
**Ease Of Use**3%
*“Useful”*
**Material Quality**3%
*“Very Good quality materials”*
**Durability**2%
*“seems very durable”*
### **What buyers complain about **
**Size-Overall**12%
*“OK mat, little smaller than anticipated”*
**Smell**9%
*“The smell is horrendous”*
**Value For Money**6%
*“Looks expensive”*
**Durability**6%
*“broke in 3 places before I even use it”*
**Quality-Overall**6%
*“Cheap”*
**Weight Heavy**6%
*“It's heavy so doesn't move in the windy weather”*
**Thickness**6%
*“This mat is very thin”*
**Suitable For Outdoor**4%
*“though in my opinion not suitable for outdoor use”*
**Strength**4%
*“Light and flimsy”*
**Advertised Vs Actual Product**4%
*“to be honest this product fails in its description”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**8%
**Color**4%
**Thin**3%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Thickness**2%
**Strength**2%
**Flatness**2%
## **Common questions**
- **Is rubber door mats outdoor profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rubber door mats outdoor niche?**
- 19 brands and 51 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in rubber door mats outdoor?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.6%.
- **When does demand for rubber door mats outdoor peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the rubber door mats outdoor niche?**
- Listings span £5.35–£28.33; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.
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