---
title: "Rubber Bath Mats Non Slip — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rubber-bath-mats-non-slip"
last_updated: "2026-07-31T23:28:11.434Z"
locale: en
meta:
description: "Niche score 43/100 · £117K/yr market · 189K searches/yr · £8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £117K/yr market · 189K searches/yr · £8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubber Bath Mats Non Slip — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **rubber bath mats non slip**
**Skip it**
Prices mostly outside the sweet spot ($5.03–$15.31) — this niche doesn't clear our bar today.
Market size 27Growth 28Conversion 75Competition 39Returns 97Price range 3Avg price 24Brand share 45Review moat 25Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£117K**
£117K/yr · 189K searches
**Review moat**
**Bad****4,577.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.80**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.03–£15.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rubber bath mats non slip is a £117K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubber bath mats non slip market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£88K–£110K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**17%**
- HITSLAM30% - Croydex14% - ANSIO12% - Zuvo12% - MOONLIGHT200159% - Oxford Homeware5% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +2.2% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/rubber-bath-mats-non-slip/trend)
## **Top rubber bath mats non slip search terms**
- **rubber bath mats non slip**31K/yr-3.0%7.2% conv. - **bath slip mat**24K/yr+0.3%7.0% conv. - **long bath mats non slip anti mould**22K/yr+7.1%5.5% conv. - **bath tub mat**21K/yr-4.6%3.4% conv. - **long shower mat**14K/yr+25.7%3.8% conv. - **non slip bath mats for elderly**12K/yr+16.9%1.7% conv. - **rubber bath mats for inside bath**8K/yr+4.9%6.7% conv. - **bath slip mats for adults**8K/yr+1.7%7.4% conv. - **bathtub mat non slip**6K/yr+17.7%5.1% conv. - **in bath mats non slip**5K/yr+6.0%4.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/rubber-bath-mats-non-slip/search-terms)
## **Top rubber bath mats non slip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear**HITSLAM**£8.00**4.6★8,160 rev](https://www.amazon.co.uk/dp/B09YY6J1VR) [2**Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)**Croydex**£5.03**4.4★5,631 rev](https://www.amazon.co.uk/dp/B000TAQGOU) [3**ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White**ANSIO**£5.43**4.4★2,234 rev](https://www.amazon.co.uk/dp/B097N7ZL95) [4**MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)**MOONLIGHT20015**£7.15**4.4★3,279 rev](https://www.amazon.co.uk/dp/B0BWRWXG14) [5**Zuvo Non-Slip Bath Mat for Inside Bath Extra Long 100 x 40cm Anti Mould Machine Washable Shower Mat with Suction Cups & Drain Holes Safe for Kids & Elderly (Grey)**Zuvo**£7.14**4.4★1,790 rev](https://www.amazon.co.uk/dp/B0CPMBLJ4P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue**HITSLAM**£5.71**124 rev1y ago](https://www.amazon.co.uk/dp/B0FFSZBJ28) [**Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear**smiry**£9.20**112 rev1y ago](https://www.amazon.co.uk/dp/B0FD3Q4G23) [**HITSLAM Bath Mat Non Slip Anti Mould 89 x 40 cm Long Non Slip Shower Mat for Inside Shower Machine Washable Bathroom Bathtub Mat with Strong Suction Cups and Drain Holes Soft on Feet Clear**HITSLAM**£6.26**195 rev1y ago](https://www.amazon.co.uk/dp/B0FCRLRHL7) [**Bathforia Non Slip Bath Mat - Extra Long Non-Slip Anti Mould Shower Mat - Machine Washable Anti Slip Bathroom Floor Mats with Strong Rubber Suction Cup Grip - Blue 100 x 40 x 0.5 cm**Bathforia**£7.55**1,466 rev1y ago](https://www.amazon.co.uk/dp/B0DF815X6F) [**Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats**Oxford Homeware**£6.79**646 rev2y ago](https://www.amazon.co.uk/dp/B0CC25ZC7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue**HITSLAM**£5.71**4.6★**▲ 135%**](https://www.amazon.co.uk/dp/B0FFSZBJ28) [**Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks**Homerella**£15.31**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B07PJMFBKF) [**ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White**ANSIO**£5.43**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B097N7ZL95) [**Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear**smiry**£9.20**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B0FD3Q4G23) [**Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (90x37cm)**Croydex**£10.06**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B000TAOLEC)
**~~View all trending →~~**
## **What buyers say about rubber bath mats non slip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Quality mat”*
**Size-Overall**13%
*“Easy fit”*
**Grip**12%
*“Doesnt slip”*
**Value For Money**9%
*“Value for money”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Suction**4%
*“Great suction”*
**Comfort-Overall**3%
*“Very comfortable”*
**Adhesion/Stickiness**3%
*“sticks easily and well”*
**Ease Of Cleaning**3%
*“removes easily for cleaning”*
**Security**3%
*“Ensures complete safety”*
### **What buyers complain about **
**Grip**11%
*“Not Anti-Slip”*
**Ease Of Cleaning**6%
*“it definitely needs more cleaning than I expected”*
**Suction**6%
*“That the suction is not great”*
**Adhesion/Stickiness**6%
*“it does not adhere to the bath floor so slips around”*
**Size-Overall**6%
*“a little small”*
**Ease Of Use**5%
*“I cannot use it”*
**Quality-Overall**4%
*“Shame, as anti mould quality is pretty good”*
**Value For Money**3%
*“Too expensive”*
**Comfort-Overall**3%
*“Not comfortable”*
**Color Fading/Discoloration**3%
*“discoloured after a couple of days”*
### **Top return reasons **
**Size-Overall**35%
**Color**16%
**Adhesion/Stickiness**8%
**Grip**8%
**Quality-Overall**4%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Suction**2%
**Comfort-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is rubber bath mats non slip profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 23 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the rubber bath mats non slip niche?**
- 13 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in rubber bath mats non slip?**
- Top complaints mined from reviews: Grip, Ease Of Cleaning, Suction. The return rate is 0.7%.
- **When does demand for rubber bath mats non slip peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the rubber bath mats non slip niche?**
- Listings span £5.03–£15.31; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 4,578 reviews — the moat a new listing must climb.
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