---
title: "Trend — round tablecloth - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/round-tablecloth/trend"
last_updated: "2026-07-31T22:25:52.594Z"
locale: en
meta:
  description: "Niche score 50/100 · £98K/yr market · 580K searches/yr · £10.59 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £98K/yr market · 580K searches/yr · £10.59 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — round tablecloth - Flapen"
---

# **round tablecloth**

**Worth a look**

Shows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Market size 25Growth 21Conversion 20Competition 84Returns 71Price range 65Avg price 38Brand share 81Review moat 67Quality gap 52

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****832.25**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.90–£36.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.59**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£98K**

£98K/yr · 580K searches

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale