---
title: "Round Tablecloth — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/round-tablecloth"
last_updated: "2026-07-31T23:14:46.238Z"
locale: en
meta:
description: "Niche score 50/100 · £98K/yr market · 580K searches/yr · £10.59 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £98K/yr market · 580K searches/yr · £10.59 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Round Tablecloth — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **round tablecloth**
**Worth a look**
Shows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Market size 25Growth 21Conversion 20Competition 84Returns 71Price range 65Avg price 38Brand share 81Review moat 67Quality gap 52
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****832.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.90–£36.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.59**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£98K**
£98K/yr · 580K searches
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, round tablecloth is a £98K/yr Amazon United Kingdom market (580K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **round tablecloth market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£85K–£106K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**54%**
Top 20: 90%
**Top-5 click share**
**31%**
Top 20: 66%
**Open market**
**41%**
- Home Direct22% - SPRICA13% - AooHome10% - Zdada5% - Plenmor5% - Nesrefyn5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
20K15KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/round-tablecloth/trend)
## **Top round tablecloth search terms**
- **round tablecloth**255K/yr-27.2%0.9% conv. - **round table cloth**55K/yr-0.4%1.1% conv. - **table cloth round**45K/yr-25.6%1.1% conv. - **round tablecloths**38K/yr-7.1%0.4% conv. - **round table cover**30K/yr+9.1%0.5% conv. - **round outdoor table cloth**12K/yr+157.9%1.1% conv. - **round table cloth wipeable**19K/yr+50.3%0.9% conv. - **round plastic tablecloth**13K/yr+34.4%1.3% conv. - **round wipe clean tablecloth**17K/yr-0.6%0.7% conv. - **round tablecloths for circular table**14K/yr+8.1%0.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/round-tablecloth/search-terms)
## **Top round tablecloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£6K9%£9K12%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AooHome Tablecloth Round 120cm Grey Wipe Clean Tablecloths Washable Polyester Faux Linen Tablecloth Water-repellent with Lotus-effect Durable Scratch Resistant for Dining room Balcony Garden**AooHome**£8.26**4.5★308 rev](https://www.amazon.co.uk/dp/B0DM9DF5G8) [2**Home Direct Round Oilcloth PVC Wipe Clean Tablecloth 140cm 55 Small Polka Dot Sage Green**Home Direct**£12.43**4.4★1,451 rev](https://www.amazon.co.uk/dp/B07TTRM82B) [3**Nesrefyn Round Tablecloth 55 Inch (140cm) - Coffee Linen-Look Polyester Table Cover with Tassel Trim Wrinkle Free & Wipeable for Dining Kitchen Parties**Nesrefyn**£11.39**4.6★150 rev](https://www.amazon.co.uk/dp/B0F1N77NVH) [4**SPRICA Round Jacquard Tablecloth 160cm Water Resistance Solid Colour Table Cover Water Ripples Pattern Design Machine Washable Diameter 160cm Beige**SPRICA**£9.52**4.6★1,740 rev](https://www.amazon.co.uk/dp/B098XBKS7T) [5**SPRICA Round Tablecloth 160cm Diameter Water Resistance Linen Texture Spill Proof Table Cover Solid Colour Circle Cover Linen Colour**SPRICA**£10.69**4.6★315 rev](https://www.amazon.co.uk/dp/B0CG93JBSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Home Direct Table Cloth Round Oilcloth PVC Wipe Clean Tablecloth Cover Protector 140cm 55**Home Direct**£13.17**66 rev1y ago](https://www.amazon.co.uk/dp/B0FFJJ7VPS) [**Round Outdoor Tablecloth 150cm - Wipeable Tablecloth with Parasol Hole and Zipper Garden Table Cloths Waterproof Table Cover Circular Table Cloth Wipe Clean for Round Table Patio Picnic White Daisy**SUCHDECO**£10.62**114 rev1y ago](https://www.amazon.co.uk/dp/B0DWS4C2SJ) [**Nesrefyn Round Tablecloth 55 Inch (140cm) - Coffee Linen-Look Polyester Table Cover with Tassel Trim Wrinkle Free & Wipeable for Dining Kitchen Parties**Nesrefyn**£11.39**150 rev1y ago](https://www.amazon.co.uk/dp/B0F1N77NVH) [**AooHome Tablecloth Round 120cm Grey Wipe Clean Tablecloths Washable Polyester Faux Linen Tablecloth Water-repellent with Lotus-effect Durable Scratch Resistant for Dining room Balcony Garden**AooHome**£8.26**308 rev1y ago](https://www.amazon.co.uk/dp/B0DM9DF5G8) [**Odot Waterproof Round Tablecloth 60cm Outdoor Table Cloth with Elastic Edged Elastic 3D Floral Tablecloth Wipeable Garden Table Cloth Suitable for sizes 50cm-55cm**Odot**£9.10**92 rev2y ago](https://www.amazon.co.uk/dp/B0D6YK21YX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Round Outdoor Tablecloth 150cm - Wipeable Tablecloth with Parasol Hole and Zipper Garden Table Cloths Waterproof Table Cover Circular Table Cloth Wipe Clean for Round Table Patio Picnic White Daisy**SUCHDECO**£10.62**4.9★**▲ 238%**](https://www.amazon.co.uk/dp/B0DWS4C2SJ) [**Odot Waterproof Round Tablecloth 60cm Outdoor Table Cloth with Elastic Edged Elastic 3D Floral Tablecloth Wipeable Garden Table Cloth Suitable for sizes 50cm-55cm**Odot**£9.10**4.4★**▲ 161%**](https://www.amazon.co.uk/dp/B0D6YK21YX) [**Qucover Outdoor Tablecloth 150cm Round 59 Polyester Leaf Pattern Wipeable Circle Table Cloth with Parasol Hole and Zipper for Garden Table BBQs Family Gatherings Party**Qucover**£10.24**4.8★**▲ 117%**](https://www.amazon.co.uk/dp/B0BY2DPSJH) [**FANSU Round Tablecloth 90cm Washable Round Table Cover Mandala Wipe Clean Waterproof Table Protector for Kitchen Dining Room Great for Diameter of Circle Table 70-80**FANSU**£8.99**4.2★**▲ 100%**](https://www.amazon.co.uk/dp/B094V9VW1Y) [**Home Direct Round Oilcloth PVC Wipe Clean Tablecloth Table Cover Gingham Checkers 160cm 62 Sage Green**Home Direct**£14.95**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B09L4WHYCG)
**~~View all trending →~~**
## **What buyers say about round tablecloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“worth wait for quality”*
**Size-Overall**15%
*“Fits perfect”*
**Color**9%
*“Green colour is brilliant”*
**Value For Money**8%
*“reasonable price”*
**Ease Of Cleaning**7%
*“Easy wash”*
**Upholstery/Fabric Quality**7%
*“Fabric is good”*
**Material Quality**5%
*“The material is exquisite”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Washability**3%
*“It washes up beautifully”*
**Ease Of Use**2%
*“Easy”*
### **What buyers complain about **
**Size-Overall**19%
*“the end was a poor fit- difficult to separate”*
**Quality-Overall**15%
*“Its also a very cheap feel”*
**Color**8%
*“Not completely enamoured with the colour”*
**Thickness**7%
*“It's quite thin”*
**Material Quality**6%
*“material very flimzy”*
**Durability**3%
*“after a few weeks it getting broken”*
**Value For Money**2%
*“Not worth the money”*
**Ease Of Cleaning**2%
*“Bit of a mess at the moment”*
**Color Fading/Discoloration**2%
*“colour faded after one week of use”*
**Breathability**2%
*“Not holding my breath”*
### **Top return reasons **
**Size-Overall**57%
**Color**11%
**Material Quality**8%
**Quality-Overall**6%
**Thin**3%
**Advertised Vs Actual Product**2%
**Functionality-Overall**1%
**Water Resistance**1%
**Smell**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is round tablecloth profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the round tablecloth niche?**
- 35 brands and 41 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in round tablecloth?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.2%.
- **When does demand for round tablecloth peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the round tablecloth niche?**
- Listings span £3.90–£36.05; the average listing price is £10.59 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.
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