---
title: "Products — round placemats - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/round-placemats/products"
last_updated: "2026-07-31T23:27:27.862Z"
locale: en
meta:
  description: "Niche score 48/100 · £39K/yr market · 129K searches/yr · £12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £39K/yr market · 129K searches/yr · £12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — round placemats - Flapen"
---

# **round placemats**

**Skip it**

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 17Conversion 31Competition 85Returns 46Price range 54Avg price 53Brand share 96Review moat 66Quality gap 55

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Review moat**

**Good****847.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.56–£28.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.39**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-16.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£39K**

£39K/yr · 129K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")