---
title: "Round Placemats — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/round-placemats"
last_updated: "2026-07-31T22:25:46.955Z"
locale: en
meta:
description: "Niche score 48/100 · £39K/yr market · 129K searches/yr · £12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £39K/yr market · 129K searches/yr · £12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Round Placemats — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **round placemats**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 17Conversion 31Competition 85Returns 46Price range 54Avg price 53Brand share 96Review moat 66Quality gap 55
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****847.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.56–£28.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.39**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£39K**
£39K/yr · 129K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, round placemats is a £39K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **round placemats market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£37K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#391**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**63 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**34%**
Top 20: 68%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**63%**
- SHACOS10% - Hojalis8% - MI CASA8% - QHSXMQ4% - Yongyann3% - FORNORM3%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -16.4% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/round-placemats/trend)
## **Top round placemats search terms**
- **woven placemats**40K/yr-11.6%1.3% conv. - **rattan placemats**24K/yr-15.4%1.5% conv. - **wicker placemats**15K/yr-18.6%2.6% conv. - **round placemats set of 4**12K/yr-26.3%1.2% conv. - **round placemats set of 6**12K/yr-28.7%0.3% conv. - **placemats round**8K/yr-21.4%0.8% conv. - **boho placemats**5K/yr-9.5%0.4% conv. - **natural placemats**6K/yr-8.8%1.5% conv. - **rattan table mats**4K/yr-19.2%2.0% conv. - **woven table mats**4K/yr-7.2%1.4% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/round-placemats/search-terms)
## **Top round placemats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHACOS 38cm Round Placemats Set of 6 Braided Woven Place Mats Washbale Table Placemat Round Heat Resistant Table Mats for Kitchen Dining Home Restaurant Beige**SHACOS**£10.07**4.3★7,677 rev](https://www.amazon.co.uk/dp/B07CYWKJRY) [2**MI CASA Round Placemats Set of 6 30cm Water Hyacinth Table Mats Woven Wicker Table Place Mats Natural Handmade Wooden Seagrass Kitchen Dining Table Mats for Dining Table Home Wedding**MI CASA**£15.36**4.3★39 rev](https://www.amazon.co.uk/dp/B0DQTXVWQW) [3**Hojalis Round Woven Placemats Round Woven Placemats Set of 6 30cm Handwoven Water Hyacinth Placemats Wicker Placemat Rattan Placemat Braided Wicker Table Mats Dining Table Home Party Wedding**Hojalis**£15.27**4.4★27 rev](https://www.amazon.co.uk/dp/B0DQNZ5WJL) [4**20CM Placemats Set of 4 Round Cotton Braided Woven Placemats**QHSXMQ**£6.26**4.2★61 rev](https://www.amazon.co.uk/dp/B0DPDJFDS7) [5**6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan**Yongyann**£8.38**0.0★0 rev](https://www.amazon.co.uk/dp/B0GXF6DBLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 PCS Round Woven Placemats 20cm Natural Handwoven Wicker Placemats Heat Resistant Braided Straw Coaster Mats Rustic Boho Style Round Table Mats for Kitchen Dining Home Party Decor**FeiFanChoice**£6.95**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GYT8WDKJ) [**6 PCS 30cm/11.81in Woven Placemats Round Rattan Placemats Bohemian Wicker Placemats for Table Mats and Wall Decorations**Tuomuims**£11.20**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXK2J1BG) [**6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan**Yongyann**£8.38**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXF6DBLQ) [**6pcs Woven Placemats 30cm Round Placemats Rattan Placemat Natural Table Mats Heat Resistant & Non-Slip Wicker Placemat for Dining Table Home Wedding Kitchen Wedding Decor**MFSKJELF**£9.96**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX1MS5BY) [**6 Pack Round Woven Placemats 30cm Natural Wicker Handmade Table Mats**ZHUOmengyun**£10.35**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GV8HK993)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan**Yongyann**£8.38**0.0★**▲ 288%**](https://www.amazon.co.uk/dp/B0GXF6DBLQ) [**6pcs Woven Placemats 30cm Round Placemats Rattan Placemat Natural Table Mats Heat Resistant & Non-Slip Wicker Placemat for Dining Table Home Wedding Kitchen Wedding Decor**MFSKJELF**£9.96**0.0★**▲ 287%**](https://www.amazon.co.uk/dp/B0GX1MS5BY) [**6 PCS 30cm/11.81in Woven Placemats Round Rattan Placemats Bohemian Wicker Placemats for Table Mats and Wall Decorations**Tuomuims**£11.20**3.0★**▲ 286%**](https://www.amazon.co.uk/dp/B0GXK2J1BG) [**4 PCS Round Woven Placemats 20cm Natural Handwoven Wicker Placemats Heat Resistant Braided Straw Coaster Mats Rustic Boho Style Round Table Mats for Kitchen Dining Home Party Decor**FeiFanChoice**£6.95**5.0★**▲ 285%**](https://www.amazon.co.uk/dp/B0GYT8WDKJ) [**6 Pack Round Woven Placemats 30cm Natural Wicker Handmade Table Mats**ZHUOmengyun**£10.35**0.0★**▲ 284%**](https://www.amazon.co.uk/dp/B0GV8HK993)
**~~View all trending →~~**
## **What buyers say about round placemats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality”*
**Value For Money**13%
*“Good value”*
**Size-Overall**9%
*“I also love the fit”*
**Advertised Vs Actual Product**8%
*“As described”*
**Design-Overall**5%
*“overall, they look fine and work well”*
**Strength**4%
*“sturdy”*
**Durability**3%
*“should last you for years”*
**Material Quality**3%
*“The natural water hyacinth material looks beautiful on the table and gives a lovely rustic, warm feel,perfect for everyday dining or when having guests over”*
**Ease Of Cleaning**3%
*“clean up really easy”*
**Thickness**3%
*“are reassuringly thick to absorb heat”*
### **What buyers complain about **
**Quality-Overall**27%
*“Really low quality for the price”*
**Size-Overall**15%
*“1 coasters is smaller than the other 5”*
**Strength**8%
*“They look shabby and flimsy”*
**Thickness**6%
*“They are thicker”*
**Smell**5%
*“Straight out of the packaging they do have a faint smell to them”*
**Stain Resistance**4%
*“there are now stain marks on all of the mats”*
**Ease Of Use**4%
*“They are not easily wipable”*
**Heating**4%
*“Waste doesnt protect heat”*
**Material Quality**4%
*“Cheaper material than they look”*
**Ease Of Cleaning**2%
*“not very easy to clean either”*
### **Top return reasons **
**Size-Overall**44%
**Quality-Overall**17%
**Color**9%
**Thin**6%
**Strength**3%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Smell**2%
**Shape/Style**2%
**Thickness**2%
## **Common questions**
- **Is round placemats profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 73 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the round placemats niche?**
- 63 brands and 83 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in round placemats?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.3%.
- **When does demand for round placemats peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the round placemats niche?**
- Listings span £3.56–£28.36; the average listing price is £12.39 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.
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