---
title: "Search terms — rose - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rose/search-terms"
last_updated: "2026-07-31T23:22:10.778Z"
locale: en
meta:
  description: "Niche score 61/100 · £288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £288K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rose - Flapen"
---

# **rose**

**Worth a look**

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 0Conversion 35Competition 89Returns 97Price range 76Avg price 70Brand share 97Review moat 70Quality gap 65

**Brand share**

**Incredible****27%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****£2.90–£54.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****706.24**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.42**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£288K**

£288K/yr · 721K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-52.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")