---
title: "Roomba — £615K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/roomba"
last_updated: "2026-07-31T20:41:45.517Z"
locale: en
meta:
description: "Niche score 38/100 · £615K/yr market · 207K searches/yr · £219.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £615K/yr market · 207K searches/yr · £219.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roomba — £615K/yr Amazon UK Niche (2026) - Flapen"
---
# **roomba**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 20Conversion 17Competition 44Returns 20Price range 5Avg price 43Brand share 5Review moat 41Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£615K**
£615K/yr · 207K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£219.92**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,355.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£79.43–£486.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, roomba is a £615K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roomba market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£330K–£440K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- iRobot77% - uninell12% - MONSGA4% - eufy3% - roborock3% - Lefant2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/roomba/trend)
## **Top roomba search terms**
- **roomba**96K/yr-4.8%0.8% conv. - **roomba vacuum cleaner**38K/yr-3.7%0.8% conv. - **irobot**36K/yr-21.7%0.2% conv. - **irobot roomba robot vacuum**11K/yr-3.9%0.7% conv. - **irobot roomba**16K/yr-15.1%0.4% conv. - **roomba vacuum**4K/yr-6.3%0.9% conv. - **roomba hoover**2K/yr-4.6%0.3% conv. - **roomba plus 505 combo robot**3K/yr-84.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/roomba/search-terms)
## **Top roomba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£61K20%£123K30%£184K40%£246K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iRobot Roomba 105 Combo Robot Vacuum Cleaner with Mop Function - Black (Y3110)**iRobot**£125.77**4.0★7,324 rev](https://www.amazon.co.uk/dp/B0DV9WD9Q9) [2**uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3**uninell**£132.67**4.8★362 rev](https://www.amazon.co.uk/dp/B0GH5NVSXF) [3**iRobot Roomba 405 Combo + AutoWash Dock Robot Vacuum Cleaner with Mop Function (Black)**iRobot**£263.44**3.8★756 rev](https://www.amazon.co.uk/dp/B0DV9TVS5N) [4**iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR**iRobot**£486.11**3.9★6,946 rev](https://www.amazon.co.uk/dp/B0F24XGVTM) [5**Roomba 105 Combo Robot Vacuum & Mop + AutoEmpty Dock - Self-Empties for 75 Days Intense Power-Lifting Suction LiDAR Navigation Multiple Cleaning Modes Avoids Mopping Carpet Works with Alexa**iRobot**£189.04**3.3★51 rev](https://www.amazon.co.uk/dp/B0F3JY6W4K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3**uninell**£132.67**362 rev4mo ago](https://www.amazon.co.uk/dp/B0GH5NVSXF) [**uninell UR1 Robot Vacuum Cleaner with Mop Robotic Vacuum with 5000Pa Super Suction 180min Ultra Slim with Auto Carpet Boost APP Remote Voice Control Ideal for Carpets Hard Floors Pet Hair**uninell**£100.67**802 rev11mo ago](https://www.amazon.co.uk/dp/B0FN34DRRM) [**iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR**iRobot**£486.11**6,946 rev11mo ago](https://www.amazon.co.uk/dp/B0F24XGVTM) [**iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR (White)**iRobot**£427.72**6,946 rev1y ago](https://www.amazon.co.uk/dp/B0F24Z561W) [**Roomba Max 705 Vac Robot + AutoEmpty Dock**iRobot**£271.77**43 rev1y ago](https://www.amazon.co.uk/dp/B0F9PM943N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3**uninell**£132.67**4.8★**▲ 364%**](https://www.amazon.co.uk/dp/B0GH5NVSXF) [**iRobot Roomba 105 Combo Robot Vacuum Cleaner with Mop Function - Black (Y3110)**iRobot**£125.77**4.0★**▲ 79%**](https://www.amazon.co.uk/dp/B0DV9WD9Q9) [**iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR (White)**iRobot**£427.72**3.9★**▲ 72%**](https://www.amazon.co.uk/dp/B0F24Z561W) [**iRobot Roomba 505 Combo + AutoWash Dock Robot Vacuum Cleaner with Mop Function**iRobot**£317.74**3.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0DWG127RY) [**uninell UR1 Robot Vacuum Cleaner with Mop Robotic Vacuum with 5000Pa Super Suction 180min Ultra Slim with Auto Carpet Boost APP Remote Voice Control Ideal for Carpets Hard Floors Pet Hair**uninell**£100.67**4.7★**▲ 45%**](https://www.amazon.co.uk/dp/B0FN34DRRM)
**~~View all trending →~~**
## **What buyers say about roomba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**19%
*“Really great cleaning and mopping capabilities”*
**Suction**12%
*“powerful suction”*
**Value For Money**12%
*“Excellent Value”*
**Quality-Overall**10%
*“Excellent Product”*
**Assembly/Installation**8%
*“Very helpful setup instructions”*
**Ease Of Use**8%
*“Ease of use”*
**Efficiency**4%
*“Cleans my house so well”*
**Noise Level**3%
*“Quiet and efficient”*
**Mapping Accuracy**2%
*“map the floors”*
**Battery Life**2%
*“Battery lasts well”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Poor : stops working every few minutes”*
**Ease Of Cleaning**10%
*“My carpets are hard to clean”*
**Charging**8%
*“Disappointed with charging”*
**Durability**6%
*“Broken after 1 month”*
**Value For Money**5%
*“I was sceptical at this price”*
**Suction**4%
*“suction not great”*
**Quality-Overall**4%
*“Poor performance overall”*
**Battery Life**4%
*“Battery time is rubbish”*
**Noise Level**3%
*“Noise”*
**Connectivity-Overall**3%
*“It has suddenly stoped connecting to the APP”*
### **Top return reasons **
**Functionality-Overall**25%
**Charging**11%
**Connectivity-Overall**6%
**Cleaning Modes**6%
**Ease Of Cleaning**6%
**Size-Overall**5%
**Defective Material/Parts**4%
**Suction**3%
**Battery Life**3%
**Quality-Overall**3%
## **Common questions**
- **Is roomba profitable to sell on Amazon United Kingdom?**
- The niche generates £615K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the roomba niche?**
- 6 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in roomba?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Charging. The return rate is 6.5% — above our launch gate.
- **When does demand for roomba peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the roomba niche?**
- Listings span £79.43–£486.11; the average listing price is £219.92 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.
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