---
title: "Trend — rit dye - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rit-dye/trend"
last_updated: "2026-07-31T22:27:58.512Z"
locale: en
meta:
  description: "Niche score 42/100 · £63K/yr market · 197K searches/yr · £7.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £63K/yr market · 197K searches/yr · £7.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — rit dye - Flapen"
---

# **rit dye**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 30Conversion 53Competition 63Returns 86Price range 0Avg price 20Brand share 0Review moat 22Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,099.19**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.31**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£63K**

£63K/yr · 197K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£6.19–£12.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100