---
title: "Rit Dye — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/rit-dye"
last_updated: "2026-07-31T21:32:00.598Z"
locale: en
meta:
description: "Niche score 42/100 · £63K/yr market · 197K searches/yr · £7.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £63K/yr market · 197K searches/yr · £7.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rit Dye — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **rit dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 30Conversion 53Competition 63Returns 86Price range 0Avg price 20Brand share 0Review moat 22Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,099.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.31**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 197K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.19–£12.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rit dye is a £63K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rit dye market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£73K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**0%**
- Rit60% - NAKOMA PRODUCTS18% - Craft County13% - Mouldmaster6% - Plush Addict3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/rit-dye/trend)
## **Top rit dye search terms**
- **rit dye**77K/yr+7.5%3.3% conv. - **rit**47K/yr+1.7%0.3% conv. - **rit dyemore**30K/yr-1.6%4.3% conv. - **rit dye synthetic**16K/yr+2.5%5.0% conv. - **rit synthetic dye**10K/yr+18.0%5.1% conv. - **rit fabric dye**6K/yr+25.3%2.1% conv. - **rit dye more**5K/yr-0.4%4.5% conv. - **synthetic dye**5K/yr-15.2%1.9% conv. - **rit dyemore synthetic fiber dye**2K/yr-11.5%2.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/rit-dye/search-terms)
## **Top rit dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nakoma Rit Liquid Dye Black 8 oz**Rit**£6.71**3.9★63,323 rev](https://www.amazon.co.uk/dp/B001QX2G9S) [2**Rit Dye More Synthetic 7oz-Graphite**Rit**£6.91**3.9★704 rev](https://www.amazon.co.uk/dp/B076N3R6Z3) [3**Synthetic Rit Dye More Liquid Fabric Dye Wide Selection of Colors 7 Ounces - Super Pink**Craft County**£7.35**3.8★5,746 rev](https://www.amazon.co.uk/dp/B08Y98DDLY) [4**Nakoma 88720 Rit Liquid Dye Multi-Colour 8 oz**Rit**£6.86**4.2★11,519 rev](https://www.amazon.co.uk/dp/B001JGNPM4) [5**Rit All Purpose Liquid Dye Black 236ml**NAKOMA PRODUCTS**£6.45**3.7★134 rev](https://www.amazon.co.uk/dp/B0DXC4WC6Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rit Synthetic Liquid Dye Plum Berry 236ml**NAKOMA PRODUCTS**£7.09**22 rev1y ago](https://www.amazon.co.uk/dp/B0F48P3613) [**Rit Synthetic Liquid Dye Peacock Green 236ml**NAKOMA PRODUCTS**£6.19**26 rev1y ago](https://www.amazon.co.uk/dp/B0F48LJHVG) [**Rit Synthetic Liquid Dye Graphite 236ml**NAKOMA PRODUCTS**£6.97**15 rev1y ago](https://www.amazon.co.uk/dp/B0F48K947D) [**Rit Synthetic Liquid Dye Sapphire Blue 236ml**NAKOMA PRODUCTS**£6.72**22 rev1y ago](https://www.amazon.co.uk/dp/B0F48N4WJQ) [**Rit All Purpose Liquid Dye Black 236ml**NAKOMA PRODUCTS**£6.45**134 rev1y ago](https://www.amazon.co.uk/dp/B0DXC4WC6Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Craft County - Rit Plus Liquid Synthetic Fabric Dye Wide Color Selection 7 oz - Smoky Blue**Craft County**£7.16**3.8★**▲ 171%**](https://www.amazon.co.uk/dp/B0B6WSX51T) [**Nakoma 88300 Rit Liquid Dye Multi-Colour 8 oz**Rit**£7.12**3.9★**▲ 134%**](https://www.amazon.co.uk/dp/B001765GQO) [**Rit DyeMore Liquid Fabric Dye for Synthetic Fabrics 207ml - 13 Colours (Royal Purple)**Plush Addict**£9.69**4.1★**▲ 129%**](https://www.amazon.co.uk/dp/B07SVG7KSW) [**Rit All Purpose Liquid Dye Purple 236ml**NAKOMA PRODUCTS**£6.46**4.9★**▲ 73%**](https://www.amazon.co.uk/dp/B0DXC524BM) [**Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Décor and Crafts Sapphire Blue**Craft County**£7.25**3.8★**▲ 59%**](https://www.amazon.co.uk/dp/B08Y98F8RC)
**~~View all trending →~~**
## **What buyers say about rit dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“Lovely true colour”*
**Ease Of Use**14%
*“Easy to use”*
**Quality-Overall**9%
*“Great product”*
**Advertised Vs Actual Product**8%
*“it did the job”*
**Instructions/User Manual/Troubleshooting**6%
*“Its easy enough to use if you follow the instructions”*
**Value For Money**4%
*“Good value compared to replacing items”*
**Product Condition**2%
*“it came up like a new shirt”*
**Durability**2%
*“They are now good as new”*
**Efficiency**2%
*“it did a solid job”*
**Recycle/Reuse**1%
*“Great for DIY Upcycling Projects”*
### **What buyers complain about **
**Color**43%
*“very strange colour”*
**Functionality-Overall**22%
*“Didn't work for me”*
**Stain Resistance**5%
*“Worked on a White polo shirt polyester which had a stain on, follow instructions, came out more of a silver grey colour not black”*
**Quality-Overall**4%
*“Quality is not good enough”*
**Material Quality**3%
*“was concerned as the material is very delicate”*
**Natural Resource Wastage**3%
*“Total waste of money”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Value For Money**3%
*“Not worth the money”*
**Instructions/User Manual/Troubleshooting**2%
*“Despite following the instructions to the letter AND 2 different attempts”*
**Display Colors**2%
*“Didnt dye well”*
### **Top return reasons **
**Color**37%
**Material Quality**16%
**Functionality-Overall**8%
**Leak-Proof**6%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**5%
**Display Colors**4%
**Instructions/User Manual/Troubleshooting**3%
**Ease Of Use**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is rit dye profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 31 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rit dye niche?**
- 5 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rit dye?**
- Top complaints mined from reviews: Color, Functionality-Overall, Stain Resistance. The return rate is 1.5%.
- **When does demand for rit dye peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rit dye niche?**
- Listings span £6.19–£12.44; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 9,099 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)